Item 11 - Poway Visitor Enhancement Budget for FY 96-97
AGENDA REPORT SUMMARY
TO: Honorable Mayor and Members of the City Council
FROM: James L. Bowersox, City Ma~ ^
INITIATED BY: John D, Fitch, Assistant City Manager - Economic DevelopmenF((t
DATE: November 19, 1996
SUBJECT: Poway Visitor Enhancement Budget for FY 1996-97
ABSTRACT
It is recommended that the City Council approve the proposed budget of $16,200 submitted by the Poway
Chamber of Commerce for the Poway Visitors Enhancement Program for fiscal year 1996-97, The budget is
funded by 2 percent of the 8 percent Transient Occupancy Tax collected from the existing motels in Poway,
ENVIRONMENTAL REVIEW
This item is exempt from the California Environmental Quality M (CEQA),
FISCAL IMPACT
The appropriation of the additional $12,000 is equal to 25 percent of the estimated $48,000 in revenues from
the Transient Occupancy Tax for fiscal year 1996-97,
ADDITIONAL PUBLIC NOTIFICATION AND CORRESPONDENCE
In addition to the normal distribution, a copy of this report was sent to the President and Executive Director of
the Poway Chamber of Commerce and the Committee Chair of the Visitors Enhancement Program.
RECOMMENDATION
It is recommended the City Council approve the requested $16,200 budget for the Poway Chamber of
Commerce Visitors Enhancement Program for fiscal year 1996-97,
ACTION
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NOV 19 1996 I1EM II
CITY OF POWAY
AGENDA REPORT
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INITIATED BY:
Honorable Mayor and Members of the City Council
James L Bowersox, City M~
John D, Fitch, Assistant City Manager - Economic DevelopmeJ:t~
November 19, 1996
TO:
FROM:
DATE:
SUBJECT:
Poway Visitor Enhancement Budget for FY 1996-97
BACKGROUND
On February 15, 1994, the City Council adopted Ordinance 431, which increased the Transient Occupancy Tax
from 6 percent to 8 percent, N. the request of the Poway Chamber of Commerce, the City Council agreed to
annually provide the incremental amount generated by the increase in the Transient Occupancy Tax collected from
the two existing motels in Poway to the Chamber of Commerce to be used for their Visitors Enhancement Prograrr
On November 15, 1994, the City Council approved the creation of the program and authorized a budget for fiscal
year 1994-95 of $14,150, During fiscal year 1994-95, $5,685 of the $14,150 budget was expended,
On August I, 1995, the City Council approved the budget for fiscal year 1995-96 in the amount of $23,285, This
amount included an unexpended balance of $8.465 from the 1994-95 fiscal year, plus an additional appropriation of
$14,820,
ENVIRONMENTAL REVIEW
This action is exempt from the California Environmental Quality M. (CEQA),
FISCAL IMPACT
The appropriation of the additional $12,000 is equal to 25 percent of the estimated $48,000 in revenues from the
Transient Occupancy Tax for fiscal year 1996-97,
ADDITIONAL PUBLIC NOTIFICATION AND CORRESPONDENCE
In addition to the normal distribution, a copy of this report was sent to the President and Executive Director of the
Poway Chamber of Commerce and the Committee Chair of the Visitors Enhancement Program,
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NOV 1 9 1996 ITEM l l
~nda Report
November 19, 1996
Page 2
RECOMMENDATION
It is recommended that the City Council approve the requested $16,200 budget for the Poway Chamber of
Commerce Visitors Enhancement Program for fiscal year 1996-97,
Attachment: Letter dated October I I, 1996, from the Committee Chair d the Poway Chamber of Commerce
Visitors Enhancement Program,
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NOV 1 5 1996 ITEM
Poway Visitors Center
October II. 1996
Mayor Higginson, Councilmembers and Staff
City of Poway
P,O, Box 789
Poway, CA 92074-0789
RE: Poway Visitor Enhancement Program
Dear Mayor Higginson, Councilmembers, and Staff:
Attached is our proposed budget for the Fiscal Year 1996-97. With this budget, we can
continue to promote Poway as the ideal place to live, shop and play, We sincerely
appreciate the support of the City of Poway in the past years. With your continued
assistance, we will accomplish the following budgeted items (see attached Budget).
The 1995-96 Treasures of Poway "Shop in Poway, Play in Poway, Stay in Poway"
program was very successful; we plan to continue it this year as an Awareness Campaign,
as most of the merchants who participated felt it did bring additional business to them.
We feel that we were able to accomplish most of the things that we set out to do in the
1995-96 Budget However, we do have $7,810 remaining from last year's fiscal budget
since: I) we were unable to do a postcard mailing for the Shop Poway Program; and 2)
we did not reprint the Poway Brochure. We are proposing that we be allotted the $12,000
budgeted to us from the City for this year, and $4,200 of the carry-over from last year's
fiscal budget
Thank you again for your continued support, and we look forward to working with the
City of Poway to highlight the treasures of our community,
Sincerely,
\
I, \ " 'c ' ','
'I
. /-1' ~t' /
Deanna L T eITian
Committee Chair
DL T IIIr
Attachment
Poway Chamber of Commerce/Visitors Center. 12709 Poway Road. Suite 101. Powa), CA 92064
(6191 i48-0016 . Fax (619) 748-1710
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Po way Visitors Center
Poway Chamber of Commerce
Proposed Budget
Visitors Services
1996 - 1997 (July 1, 1996 - June 30, 1997)
Reprint Poway Brochure
$4,000.00
Relocation Package
$3,500.00
Community Economic Development Program
$850.00
S.D.N.C.V.B. Membership
$75.00
S.D.C. & V.B, Membership
$475.00
Postage
$600.00
Graphics
On-Going "Shop Poway" Awareness Program
(includes Downtown Promotion Reporter)
Mailings to residents & neighboring communities
$300.00
$3,600.00
$2.800.00
TOTAL
$16,200.00
$12.000.00
$4,200.00
City Funds Budgeted
Remainder from ' 95-96 Budget $7810.00; Needed
The Chamber will administrate and submit invoices and warrants on an as-needed basis
with quarterly report submitted to John Fitch. Asst City ManagerlDirector of Economic
Development
Powav Chamber oi Commerce/Visitors Center. 12709 Powav Road. Suite 101 . Powav, CA 92064
, "
(619) 748-0016' Fax (6191 748-1710 1-"" C
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Poway Visitors Center
Poway Chamber of Commerce
Revised Budget Narrative
Fiscal Year 1996 - 1997
Reprint Brochures: Some changes and updates will be in order.
Relocation PacketlBrochure: This packet will provide information on
Poway demographics, business park locations, recreational facilities,
schools, etc.
S.D.N.C.V.B. Membership: San Diego North County Visitors Bureau, self
explanatory .
S.D.C. & V.B. Membership: San Diego Convention & Visitors Bureau, self
explanatory.
Community Economic Development Program: Jay Goldby will be
attending this; he will be giving monthly written reports to the
Visitors Service Committee. This is an 8-month program through
SDSU with a hands-on community project as part of the coursework;
the committee will participate in this project.
Postage: self explanatory.
Graphics: self explanatory.
On-Going "Shop Poway" Awareness Program: self explanatory.
Mailings: To residents and neighboring communities, are the Treasures of
Poway special events. They are designed to encourage residents of
Poway and nearby communities to participate in, explore and enjoy
the facilities and resources available in Poway,
Poway Chamber of Commerce/Visitors Center. 12709 Poway Road' Suite 101 . Poway, CA 92064
(6191748-0016' Fax (619) 748-1710 NOV 191995 ITEM : i
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