Presentation Material submitted at meeting - posted 09/17/14POWAY CENTER de
PERFORMING -ARTS
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REPORT to POWAY CITY COUNCIL
September 16, 2014
POWAY CENTER �h I c,`-
PERFORM ING -krRTS
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The Poway Center for the Performing Arts Foundation is the not- for - profit, 501(c)3 organization
whose mission is too
"Entertain, Educate and Enrich through Powerful Live Performances"
Created by the City of Poway in 1991, the PCPAF holds an exclusive contract with the City to
present nationally touring talent from the worlds of Music, Theater, Dance, Comedy and more.
Each year the PCPAF crafts a "Professional Performance Series" designed to bring an eclectic
array of artists to Poway.
Additionally, the PCPAF hosts an Arts in Education Initiative designed to create unique Arts
experiences for local youth and adults.
This report has been prepared to apprise Council of all the usage of City funds in 2013/14 and
to provide a preview of good things to come in 2014/15.
Thank you for this opportunity.
Michael Rennie
Executive Director
Poway Center for the Performing Arts Foundation
mrennie @powayarts.or�
858.669.4799
POWAY CENTER FOR THE PERFORMING ARTS FOUNDATION
FY13 -14 OPERATING BUDGET
Income
Amount
Tickets Sales
$207,900
Contributed Income
$126,167
Special Event /Raffle
$ 65,000
City of Poway
$153,345
Miscellaneous:
$ 33,120
Program Ads & Concessions
$4,400
$ 20,000
Interest & Dividends
$720
$ 10,000
Endowment Distribution
$18,000
$ 10,000
McCarthy Goldsmith Fund
$10,000
$ 22,000
Miscellaneous Subtotal
$33,120
$ 12,196
Total
$585,532
Expenses
*Personnel
$202,844
Operating Expenses
$ 92,742
Artists fees
$134,450
Tech
$ 30,800
Riders
$ 17,000
Program Marketing
$ 43,500
General Marketing
$ 20,000
Arts in Education
$ 10,000
Advancement
$ 10,000
Special Event /Raffle
$ 22,000
Total
Income over
expenses:
$573,336
$ 12,196
7.2013
Percent
35.51%
21.55%
11.10%
26.19%
5.66%
100.00%
35.38%
14.43%
23.45%
5.37%
2.97%
7.59%
3.49%
1.74%
3.84%
100.00%
POWAY CENTER FOR THE PERFORMING ARTS FOUNDATION
FY14 -15 OPERATING BUDGET
Income
Amount
Tickets Sales
$195,500
Contributed Income
$143,170
Special Event /Raffle
$ 55,000
City of Poway
$153,345
Miscellaneous:
$ 27,800
Program Ads & Concessions
$5,200
$ 29,400
Interest & Dividends
$600
$ 10,000
Endowment Distribution
$22,000
$ 10,000
Miscellaneous Subtotal
$27,800
$ 20,000
Total
Expenses
$574,815
*Personnel
$199,115
Operating Expenses
$ 85,376
Artists fees
$115,800
Tech
$ 34,250
Riders
$ 18,400
Program Marketing
$ 47,000
General Marketing
$ 29,400
Arts in Education
$ 10,000
Advancement
$ 10,000
Special Event
$ 20,000
Rebranding for FY16
$ 5,000
Total
Income over
expenses:
$574,341
$ 474
8.2014
Percent
34.01%
24.91%
9.57%
26.68%
4.84%
100.00
34.67%
14.87%
20.16%
5.96%
3.20%
8.18%
5.12%
1.74%
1.74%
3.48%
0.87%
100.00%
POWAY CENTERX' j. f
PERFORMING ARTS
0 U v D A I i ';', N11
2013/14 Programming and Attendance
Professional Performance Series
Show
Attendance
% capacity
•
Robert Cray (blues)
758
96%
•
Marty Stuart and Roger McGuinn (country-rock)
611
77%
•
Love Letters starring Barbara Eden and Hal Linden (theater)
634
80%
•
The Last Waltz (rock)
807
102%
•
Blind Boys of Alabama (gospel)
798
101%
•
Celtic Nights (Irish)
727
92%
•
The Graduate (theater)
533
67%
•
Yesterday & Today (Beatles Tribute)
600
76%
•
Presidio Brass (brass band, a partnership with PUSD)
585
74%
Overall attendance:
• 6,841 people attended professional performances at the PCPA in 2013/2014
• 71% paid capacity
• 83% attendance due to give aways to:
• military families o teachers
• low- income families o students
How does 2013/14 attendance compare to previous years ?:
• 2013/14: 83%
• 2012/13: 71%
• Avg. 2003 — 2012: 63%
Where are our audiences coming from?
• Poway 33%
• RB /Carmel Mtn /Scripps /RP 24%
• Ramona /Escondido 4%
• Other 39%
POWAY CENTER/;r de
PERFORMING ARTS
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Partnerships and New Initiatives
Restaurant Partnership Program:
The PCPAF Partners with 13 local restaurants and wineries to provide discounts to PCPAF ticket
holders. In exchange for this discount, the PCPAF drives traffic to these valued community
partners. Our goal is to enhance our patrons' visit to the Theater with exposure to high -end
dining available in Poway.
Taste of Our Towne
Our annual celebration of local food, wine, brews and entertainment is more than just an
annual fundraiser. It is an opportunity to showcase the high -end restaurants, wineries and
breweries of North Inland County. In the three years since its inception, Taste of Our Towne
has shown increasing attendance, increasing sponsorships, and increasing participation from
local restaurants, wineries and breweries. Please mark your calendar for June 20, 2015 for our
next Taste of Our Towne!
NEW FOR 2014/151 Dinner on the Plaza:
On September 20th the PCPAF will embark on a bold, new phase: serving dinner on the plaza
prior to each show in the Professional Performance Series. For the first time, patrons will be
able to park once, enjoy a gourmet buffet and beverages on the plaza before enjoying a show.
We see this as a tremendous enhancement to an evening at the theater that will position the
PCPA as a "destination" worth traveling to. We are deeply indebted to the City's Community
Services Department for making this happen, and we look forward to reporting to you on its
success next year.
POWAY CENTER-/
PERFORMING ARTS
Partnerships and New Initiatives
Volunteer Leadership:
Any not - for - profit succeeds only through the strength of its Board of Directors. In 2012, the
PCPAF set a goal for itself to grow the Board to thirteen members. We achieved that in 2014.
We are proud to list our Board Members below:
Officers
President
Dennis J. Naas, BS, PMP, Principal
Pro Dev Consulting Services, Ltd.
Secretary
James M. Roth, Esq.
The Roth Law Firm
Members
Robin Bettin, Director, Community Services
City of Poway
Vice President
Jay Riordan, President
Dream Design Builders
Treasurer
Neil Fritts, VP /Branch Manager
California Bank & Trust
Patrick Duffy, Founder
Coalesce Ventures
Elaine M. Cofrancesco, Ph.D. Toni Kraft, Owner
Executive Director, Student Services, Poway Cafe Merlot
Unified School District
Steven DeMatteo, First Vice President
Wealth Management, Wealth Advisor,
Partner, Pacific Point Group at UBS
Audrey Denham
Recreation Supervisor, City of Poway
Harold Dokmo, Retired President
Echo Pacific Construction, Inc.
Michael Rennie, Executive Director
Poway Center for the Performing Arts
Foundation
Jim Tenuto, President and Owner
Renaissance Executive Forums
POWAY CENTER }, "t ,�
PERFORMING
Partnerships and New Initiatives
Sponsorships and Donations:
• 2013/14: $161,585
• 2012/13: $125,383
• Avg. 2004 — 2012: $115,546
New Sponsors in 2013/14:
• AT &T
• GEICO
• Bertrand's Music
• Fred Astaire Dance Studio
• Pomerado Cosmetic Dentistry
• Bernardo Winery
• Union Bank
• California Bank & Trust
• US Bank (increased gift)
• County of San Diego (increased gift)
POWAY CENTER/.'.
PERFORMING ARTS
2014/15 Professional Performance Series
2014:
BOOGIE ON THE BAYOU
featuring The Marcia Ball Band and
Terrance Simien & The Zydeco Experience
8 pm, Saturday, September 20, 2014
BERKLEY HART SELIS TWANG
A CD Release Concert
8pm, Saturday, October 11, 2014
2014 Grammy Winner for Best Blues
CHARLIE MUSSELWHITE
8pm, Saturday, October 25, 2014
JUST ADDED:
ART GARFUNKEL
8pm, Friday, November 7, 2014
WOODSTOCK, THE CONCERT
featuring The Back to the Garden Band and
special guests
8pm, Saturday, November 22, 2014
DAVID BENOIT
CHRISTMAS TRIBUTE TO CHARLIE BROWN
8pm, Saturday, December 6, 2014
2015:
FELIX CAVALIERE'S RASCALS
8pm Saturday, January 24, 2015
BALLROOM WITH A TWIST
8pm, Saturday, February 28, 2015
THE LITTLE MERMAID
Auditions: March 2, 2015 at 4 pm
Performances March 7, 2015 at 3 pm and 7 pm
THE SECOND CITY 55TH ANNIVERSARY TOUR
8 pm, Saturday, March 28, 2015
THE ROMEROS 55`h Anniversary Tour
2 pm, Sunday, April 12, 2015
To watch video, read more or purchase tickets,
Visit www.powayarts.org
Youth Tickets Sponsored by G7EICO