Item 13 Visual Slideshow provided by Applicant at MeetingCity of Poway – Pre-Development Conference September 15, 2020
12845 and 12941 Poway Road
•National Leader in Multifamily Development headquartered in San Diego with regional
offices throughout the United States.
•Full Service Multi-Family Development Company: Site Acquisition, Development,
Construction, Property Management and Acquisition/Rehab of existing assets.
•Since 1985 we have developed and constructed more than 100,000 luxury Apartment
homes, and currently manage more than 40,000 apartment homes across the US.
Fairfield Company Profile
•Solicit feedback from City Council on the design and Community Benefits; this hearing is not the final
approval of the project. No decision will be made at this hearing.
•Limited neighborhood meeting opportunities given State mandated Covid-19 closures, so this meeting will
serve as an introduction to the project to a City-wide audience.
•Project Status and Previous Community Outreach:
Neighborhood Open House onsite 12/10/19.
First Project Submittal January 2020.
Provided status update letters to Ilene Street neighbors 1/31/20 & 2/28/20 (mailed and hand-
delivered).
3/19/20 City wide neighborhood meeting at the Library cancelled due to Covid-19 closures.
Second Submittal June 2020.
Mailed out 3rd project update letter with updated exhibits to Ilene St neighbors 7/30/20.
Third Submittal 9/3/20.
Pre-Development Conference Intent and Project Status
Site Context
•The project site is located in the heart of downtown Poway. The overall project includes
two contiguous parcels addressed 12845 Poway Road (Carriage Center West) and 12941
Poway Road (Poway Fun Bowl).
•The project is within the Poway Road Specific Plan:
Mixed-Use Town Center 3.
Catalytic Site.
Increased height and density provided the project includes Community Benefits.
•Currently, Poway Fun Bowl is permanently closed and the Carriage West Shopping center is
partially occupied.
Site Context Continued
Site Context Continued
•6.60 net acres consisting of two parcels. By combining these parcels, the development will contribute to
a more cohesive Poway Road, as envisioned by the Poway Road Specific Plan. Site mapping to include
“condo” designation to allow for future conversion to condominiums if desired.
•220 market rate apartment homes and approximately 9,300 square feet of retail.
•Buildings are 1, 3, and 4 stories. The larger 4- story buildings are restricted to the center portion of the
site below the Poway Road street elevation, as required by the Specific Plan.
•All ground-level uses along Poway Road are commercial, including a small portion of the frontage
dedicated to the leasing office.
Project Details
•The Specific Plan requires 386 parking spaces, and allows up to a 20% reduction resulting
in a minimum of 309 parking spaces. The proposed development has 384 spaces (less
than 1% reduction). This equates to 1.13 spaces per bedroom. The parking study
determined the peak parking demand will be 360 spaces. The project will also include
Transportation Demand Management measures to further ensure sufficient parking.
•Professional Management is key to parking success. Fairfield Property Management is an
industry leader and has extensive experience with Transportation Demand Measures,
which include:
Maintaining and providing information regarding transit, car-pooling, and other forms
of alternative transportation for residents.
Implementing strict Rules and Regulation such as garages being regularly monitored to
ensure that they are not used for storage.
Continued monitoring of property for non-compliant vehicles, which are towed with
possible resident eviction.
Parking
Project Site Plan
Big O
POWAY ROAD
Mixed-use building looking west down Poway Road.
Project Elevations
Mixed-use building looking east down Poway Road.
Project Elevations
Mixed-use building front elevation.
Project Elevations
4-Story building elevation located at the center of the site.
Project Elevations
Per the Specific Plan, Community Benefits are required to achieve the maximum allowable height and density. The first Community Benefit includes 3
publicly accessible plazas fronting Poway Road. Each plaza has been designed to include enhanced hardscape, landscaping, seating, and pedestrian scale
lighting. The eastern most plaza also includes space for a future public art piece.
Community Benefits – Public Open Space
Community Benefits – Public Open Space
The project includes up-sized infrastructure (ie., sewer, water, grease interceptor, etc) to accommodate multiple restaurants.
The interior restaurant space can accommodate approximately 172 seats with each restaurant space having access to outdoor
seating, which can accommodate approximately 60 patrons. Given the Covid-19 closures, outdoor seating has become the
preferred dining opportunity for the general public.
Community Benefits – Restaurant Row
Western Mixed-Use Building Eastern Mixed-Use Building
88 SEATS
POWAY ROAD
The project design includes various
enhancements to the public right-of-way
within Poway Road:
•New 6’ wide sidewalk
•Upgraded landscaping, pedestrian
street lighting, and new MTS bus stop
shelter.
•Replacement of the median hardscape
and landscape as well as installation of
a Poway Road corridor on-grade
monument entry signage within the
median along the western portion of
the site.
•New signalized intersection at the
eastern project entrance with
pedestrian crossing.
Community Benefits – Right-of-Way Improvements
In addition to the Community Benefits, the project satisfies a number of Specific Plan Action Items including:
•Activation of the Town Center District through redevelopment of old, dilapidated structures.
•Activation of the pedestrian zone with usable setback areas with landscaping.
•Reducing the number of curb cuts off Poway Road from 5 to 2.
•Inclusion of enhanced paving along the site’s Poway Road frontage.
•Multitude of pedestrian access points along Poway Road (no pedestrian gates).
•Accommodates future public roadway as called for in the Specific Plan.
Additional Project Features
Neighborhood Integration
While the project fronts a busy corridor on Poway Road, the site does abut an existing single-
family neighborhood to the south. Being cognizant of our proximity to our neighbors, we
have instituted the following design features to help limit view corridor impacts:
•Setback of more than 70 feet from the southern property line; minimum setback per
the Specific Plan is 15 feet in this area.
•Above code compliant planting intensity along the southern property line.
•Planting larger, more mature trees at initial landscape installation to insure immediate
visual buffer.
•Oriented primary windows of the top-level apartment homes to face towards the
onsite courtyards and away from the southern property line.
•Frosted windows on top level apartment homes along the southern property line.
This will limit visibility but still allow natural light to enter.
Neighborhood Integration
Neighborhood Integration
Neighborhood Integration
Previous Fairfield Projects
Previous Fairfield Projects
Previous Fairfield Projects
Fairfield is very pleased to be in Poway and looks forward to
completing a very high-quality luxury community that we,
the City, and the Citizens of Poway will be proud to have in
the city!