CC 1995 03-02CITY OF POWAY, CALIFORNIA
gINUTES OF THE CITY COUNCIL ADJOURNED REGULAR MEETING
MARCH 2, 1995
The March 2, 1995 meeting, adjourned from the February 28, 1995 regular
meeting of the City Council of the City of Poway, was called to order at 6:07
p.m., by Mayor Higginson at the City Council Chambers, 13325 Civic Center Drive,
Poway, California.
COUNCILMEMBERS PRESENT AT ROLL CALL
Susan Callery, Bob Emery, Betty Rexford, Don Higginson
COUNCILMEMBERS ABSENT AT ROLL CALL
Mickey Cafagna (Councilmember Cafagna arrived at 6:09 p.m.}
STAFF MEMBERS PRESENT
James Bowersox
Marjorie Wahlsten
Reba Wright-Quastler
PUBLIC ORAL COMMUNICATIONS
City Manager
City Clerk
Director of Planning Services
Mayor Higginson explained the procedure for Public Oral Communications.
was no one present wishing to speak.
There
ITEM 3 (701-04)
SPECIAL EVENTS SIGNAGE REGULATIONS
Staff report by Director of Planning Services Wright-Quastler. On March 15,
1994, the City Council directed staff to cease enforcement of the special event
signage provisions of the sign ordinance for a year. A committee composed of
representatives from the Chamber of Commerce, staff, and Councilmembers Cafagna
and Callery have been meeting since October and staff has prepared a draft
ordinance based on the recommendations of the committee and input received after
the committee made its recommendation.
The City's interests are two-fold: that the businesses flourish and that the
business district is an attractive environment. The Committee tried to strike
a balance. The proposed ordinance provides greater flexibility as to when
special event signage may be displayed. It recommends 52 days per year for
retail commercial and every week-end (Friday, Saturday, Sunday) for motor vehicle
dealers. The current ordinance does not address the aesthetics of banners and
how they are displayed which has resulted in too many banners that are tattered
and frayed, hung in trees, etc. The draft ordinance prohibits fluorescent colors
and limits banners to one per business which must be attached to the building,
maintained in good condition and limited in size. Pennants, strings of lights,
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freestanding signs and inflatables are prohibited except for grand openings.
Motor vehicle dealers can use antenna sleeves during the week-ends and
searchlights during grand openings and for off-site events.
The ordinance also includes provisions for special events kiosks in front of
shopping centers that could contain 3 signs per kiosk and would be approved as
part of the Comprehensive Sign Program for the center. The ordinance also
includes specifics concerning logging usage and enforcement.
Speakers included:
Lynette Perkes, 15832 Lime Grove Road, who represented Green Valley Civic
Association on the Committee, questioned whether the ordinance is
enforceable without additional staff.
Bruce Tarzy, 15912 Ranch Hollow Road, former Councilmember, cited the
County's legacy of strip commercial and large signs on Poway Road and
stated the City Council has worked hard over the past 14 years to improve
the appearance of the business area. He urged the Council to be sure the
business community buys-in to the automobile dealers being treated
differently.
Ann Calvert, 15245 Ridgeview Place, Chairman of the Committee and one of
the Chamber of Commerce's representatives, stated the Committee worked in
good faith, and the proposed ordinance is more restrictive in many details
but they tried to give flexibility because different types of businesses
have different needs. She also stated that she feels there is "buy-in"
and that the general business community recognizes that auto dealers are
different.
Jim Kreifeldt, 12624 Poway Road, Chamber of Commerce representative on the
Committee, stated he supports the special events kiosk provisions.
Council concurred that they were generally in favor of the proposed amendments
except for the searchlights for motor vehicle dealers' off-site events. They
asked staff to propose some means of doing more enforcement on the week-ends,
perhaps through volunteers and to prepare a report for Council review a year
after adoption reviewing its effectiveness.
City Manager Bowersox stated that staff will advertise the ordinance for public
hearing as presented except for searchlights at off-site events. The City
Council can delete other things at the public hearing if they wish.
ADJOURNNENT
Upon motion by Councilmember Callery, seconded by Councilmember Cafagna, Mayor
Higginson ordered the meeting adjourned at 7:15 p.m.
Marjodi~. sten,
. Wahl City Clerk
City d~P~way
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