Ord 713ORDINANCE NO. 713
AN ORDINANCE OF THE CITY OF POWAY, CALIFORNIA,
APPROVING SPECIFIC PLAN AMENDMENT (SPA) 10 -01 AMENDING SECTION IV.F
OF THE SOUTH POWAY SPECIFIC PLAN PERTAINING TO SIGN STANDARDS
FOR INDUSTRIAL AND OFFICE USES IN THE
SOUTH POWAY BUSINESS PARK
WHEREAS, Chapter 17.47 (Specific Plan Regulations) of Title 17 (Zoning
Development Code) of the Poway Municipal Code provides the requirements for the
initiation, preparation, and adoption of Specific Plans in accordance with Section 65450,
et seq. of the California Government Code (Article 8, Specific Plan); and
WHEREAS, Section 17.47.020.0 (Initiation) of the Zoning Development Code
provides that the City Council may initiate the preparation of, or amendment to, a
Specific Plan on property by Resolution; and
WHEREAS, on August 3, 2010, the City Council initiated Specific Plan
Amendment 10 -01 by Resolution P- 10 -27; and
WHEREAS, Specific Plan Amendment 10 -01 is proposed to amend portions of
Chapter 4, Section IV(F) of the South Poway Specific Plan, pertaining to the wall sign
standards to eliminate the maximum sign letter height and the 20 -foot wall sign height
restriction, with no change to the maximum permissible sign area; and
WHEREAS, on November 16, 2010, the City Council held a duly advertised
public hearing to solicit comments from the public, both pro and con, relative to this
application.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF POWAY DOES
ORDAIN AS FOLLOWS:
Section 1 : The proposed project is exempt from the California Environmental Quality
Act (CEQA), pursuant to the general rule provision in Section 15061(b)(3) of the CEQA
Guidelines, in that the project, which involves modification of sign standards pertaining
to wall sign letter dimensions and placement with no change to maximum permissible
sign area, has no possibility of affecting the environment.
Section 2: The City Council hereby approves Specific Plan Amendment 10 -01
amending the South Poway Specific Plan, Chapter 4, Section IV as follows:
F. SIGNAGE — INDUSTRIAL AND COMMERCIAL
1. General Provisions. General Provisions of the existing Comprehensive
Sign Ordinance for the City of Poway as contained in Chapter 17.40 of the
Ordinance No. 713
Page 2
Poway Municipal Code shall be in effect for the South Poway Specific
Plan Area except as modified herein.
a. No sign shall be closer than ten (10) feet to the front or exterior side
property line, provided it complies with the sight distance
requirements in Chapter 3, Section IV, subdivision K. of this
Volume 2.
b. No sign shall be placed within the 35 -foot landscaped setback
along the South Poway Arterial except park entry signs at major
intersections. Sight distance requirements in Chapter 3, Section IV,
subdivision K. of this Volume 2 shall apply.
C. No sign may be roof mounted.
d. No sign may be painted directly on any wall or building.
e. Addresses on buildings shall comply with the following:
Addresses within the South Poway Commercial land use
designations shall be a minimum and a maximum of six (6)
inches in height.
ii. Addresses within the Light Industrial, Light Industrial /Storage
and Industrial Park land use designations shall be a
minimum of eighteen (18) inches in height and a maximum
of twenty -four (24) inches in height.
2. Entryway Identification Signs
a. One freestanding monument sign may be erected at each major
entrance to the South Poway Planned Community as determined
by the Director of Development Services.
b. Entryway monuments shall not exceed fifteen (15) feet in height
and sixty (60) feet in length.
C. Entryway monuments shall contain the name South Poway
Business Park at the top of the sign. The name of the individual
developer may be listed on the bottom sign panel.
d. Entryway monuments shall comply with sight distance requirements
contained in Chapter 3 of this document.
Ordinance No. 713
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3. Light Industrial, Light Industrial /Storage or Industrial Park Land Use
Designations
a. Single- Tenant or Single - Parcel Business. The standards below
shall apply to single- tenant or single - parcel businesses.
i. General Standards:
1) Wall signs shall be limited to identification of business
name or identifying logo.
2) Street addresses shall be incorporated into the face
or structure of all freestanding signs in numerals six
(6) inches in height.
ii. Wall Sign:
1) Maximum Number One (1) per street frontage and /or
main parking lot, not to exceed two (2) per business. '
2) Maximum Sign Area Four (4) percent of the building
face, not to exceed one hundred and fifty (150)
square feet per face.
3) Maximum Height Not to project above the roofline.
iii. Freestanding Sign:
1) Maximum Number One (1) per street frontage not to
exceed two (2).
2) Maximum Siqn Area Forty (40) square feet per each
side of sign.
3) Maximum Height Six (6) feet.
b. Multiple- Tenant or Multiple -Use Business.
The standards below apply to multiple- tenant or multiple -use
businesses.
' Amended by Resolution No. 99 -006 Approved February 2, 1999 as follows: A third wall sign on the
Danielson Street frontage of the Geico building (14111 Danielson Street) Is approved. It is appropriate
given the size and location of the building, and the reasonableness of placing the business name
nrijarpnt to the rpnuirpri ctrppt nnmhprc nn the frnnt of the huilriinn
Ordinance No. 713
Page 4
i. General Standards:
1) Wall signs shall identify the individual business, use,
or identifying logo, and be located at the main
pedestrian entrance or parking area.
2) The business directory sign shall list only the address
and names of the onsite activities and may be a
freestanding or wall sign no larger than twelve (12)
square feet in area.
3) The business directory sign may be located either
adjacent to the parking area or the main entrance to
the building.
4) All industrial projects with more than two (2) tenants
or uses shall develop a Comprehensive Sign
Program.
5) Street addresses shall be incorporated into the face
or structure of the freestanding sign in numerals six
(6) inches in height.
ii. Wall Signs:
1) Maximum Number One (1) per street or parking area
frontage, not to exceed two (2).
2) Maximum Sign Area Four (4) percent of the building
face, not to exceed one hundred (100) square feet per
face.
3) Maximum Height Not to project above the roofline.
iii. Business Directory (freestanding):
1) Maximum Number One (1) per street frontage or
parking area not to exceed two (2) per building.
2) Maximum Sign Area Twelve (12) square feet per
each side of sign.
31 Maximum Hainht Six (R1 facet
Ordinance No. 713
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iv. Freestanding Sign:
1) Maximum Number One (1) per development.
2) Maximum Siqn Area Forty (40) square feet per each
side of sign.
3) Maximum Height: Six (6) feet
4. South Poway Commercial (SPC) Land Use Designation
a. Businesses Within Commercial Centers. The standards below
apply to businesses within commercial centers. A commercial
center means two or more retail stores and /or service
establishments, or one retail store and one service establishment,
sharing customer parking areas, regardless of whether said stores
and /or establishments occupy separate structures or are under
separate ownerships.
i. General Standards:
1) Wall signs are limited to identification of business, use
and service provided, and /or identifying logo.
2) All freestanding signs may list the name of the center,
the names of businesses in the center, and /or a brief
description of businesses in the center, but may not
include advertising copy or other information such as
telephone numbers or hours of operation. All copy
on freestanding signs shall be in letters /numerals at
least six (6) inches in height.
3) All centers shall develop a Comprehensive Sign
Program for all tenants and uses.
4) Street addresses shall be incorporated into the face
or structures of the freestanding sign in numerals six
(6) inches in height.
ii. Wall Sign:
1) Maximum Number One (1) per business frontage, up
to three (3) maximum for any one business.
Ordinance No. 713
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2) Maximum Sign Area Fifteen (15) percent of building
face up to 150 square feet.
3) Maximum Height Not to project above the roofline.
iii. Freestanding Sign:
1) Maximum Number One (1) per street frontage not to
exceed three (3) per center.
2) Maximum Sign Area Sixty -five (65) square feet.
3) Maximum Height Freestanding signs shall not be
approved at a height greater than eight feet. A sign
with a height the lesser of 15 feet or the roofline of the
nearest building may be approved by the City Council
if it finds that extraordinary circumstances warrant the
approval of a sign greater than eight feet in height.
Such extraordinary circumstances shall include, but
are not limited to, the following:
a. Impaired visibility from vehicles entering or
exiting the primary driveway of the center;
b. The grade of the site is such that the
placement of a low - profile sign would not be
visible from the street; or
C. The site is located adjacent to Scripps Poway
Parkway, a primary arterial, and due to the
width of the road and speed limit, a low profile
sign would not be readable by motorists.
4) In lieu of one of the allowable freestanding sign(s) for
a center, a maximum of an additional sixty -five (65)
square feet of wall sign area may be allocated to one
or more buildings within the center.
5) When more than one freestanding sign is permitted,
up to two freestanding signs may be located on the
same street frontage provided the street frontage is
greater than 100 feet and the signs are separated by
a distance of at least 50 feet.
Ordinance No. 713
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b. Commercial Businesses Not Within a Center
i. General Standards
1) Wall signs and freestanding signs are limited to
identification of the business, service provided and /or
identifying logo.
2) The street address shall be incorporated into the face
of the structure of the freestanding sign.
3) Wall signs and freestanding signs shall be
architecturally compatible with the development.
ii. Wall Sign:
1) Maximum Number One (1) per street frontage
and /or main parking lot, a maximum of three (3) per
business.
2) Maximum Sign Area Fifteen (15) percent of the
building face where the sign is to be placed, not to
exceed one hundred fifty (150) square feet per face.
3) Maximum Height Not to project above the roofline.
iii. Freestanding Signs:
1) Maximum Number One (1) per street frontage with a
maximum of two (2).
2) Maximum Siqn Area 40 square feet.
3) Maximum Height Freestanding signs shall not be
approved for a height greater than eight (8) feet. A
sign with a height the lesser of fifteen (15) feet or the
roofline of the nearest building may be approved by
the City Council if it finds that extraordinary
circumstances warrant the approval of a sign greater
than eight (8) feet in height. Such extraordinary
circumstances shall include, but are not limited to the
following:
Ordinance No. 713
Page 8
a. Impaired visibility from vehicles entering or
exiting the primary driveway of the proposed or
existing development;
b. The grade of the site is such that the
placement of a low - profile sign would not be
visible from the street; or
C. The site is located adjacent to Scripps Poway
Parkway, a primary arterial, and due to the
width of the road and speed limit, a low profile
sign would not be readable by motorists.
C. Commercial Developments Containing Multiple Professional
Tenants or Office Uses. The standards below apply to
developments containing multiple professional tenants or office
uses.
i. General Standards:
1) Freestanding signs shall be limited to identifying the
name of the office or professional complex.
2) Directory signs shall be placed on the wall at main
entrance of the building or be freestanding, and shall
be limited to listing the tenants name and suite
number. A maximum number of three (3) directory
signs per building, each with a maximum sign area of
twelve (12) square feet shall be allowed.
3) All office complexes with more than one tenant or use
shall develop a Comprehensive Sign Program.
4) Street addresses shall be incorporated into the face
or structure of the freestanding sign.
ii. Wall Sign:
1) Maximum Number: Two (2) per building.
2) Maximum Sign Area: Fifteen (15) percent of the face
of the structure where sign is to be placed, not to
exceed one hundred fifty (150) square feet.
3) Maximum Height: Not to project above the roofline.
Ordinance No. 713
Page 9
iii. Freestanding Sign:
1) Maximum Number: One (1) per street frontage with a
maximum of two (2).
2) Maximum Sign Area: Forty (40) square feet.
3) Maximum Height: Freestanding signs shall not be
approved for a height greater than eight feet. A sign
with a height the lesser of fifteen (15) feet or the
roofline of the nearest building may be approved by
the City Council if it finds that extraordinary
circumstances warrant the approval of a sign greater
than eight feet in height. Such extraordinary
circumstances shall include, but are not limited to, the
following:
a. Impaired visibility from vehicles entering or
exiting the primary driveway of the center;
b. The grade of the site is such that the
placement of a low - profile sign would not be
visible from the street; or
C. The site is located adjacent to Scripps Poway
Parkway, a primary arterial, and due to the
width of the road and speed limit, a low profile
sign would not be readable by motorists.
d. Nationally Known Tenants: Any franchise, national or regional
chain store operating at least five stores under the same trade
name, with a registered logo /trademark, may display their letter
style and logo color of their identification on wall and freestanding
signs. The logo area shall count toward the allowable sign area.
Ordinance No. 713
Page 10
EFFECTIVE DATE: This Ordinance shall take effect and be in force thirty (30)
days after the date of this passage; and before the expiration of fifteen (15) days after
its passage, it shall be published once with the names and members voting for and
against the same in the Poway News Chieftain, a newspaper of general circulation
published in the City of Poway.
Introduced and first read at a regular meeting of the City Council of the City of
Poway held this 16th day of November 2010, and thereafter PASSED AND ADOPTED
at a regular meeting of said City Council held the 7th day of December 2010, by the
following roll call vote.
81�
Don Higginson, ay
MMC, City-<lerk
Ordinance No. 713
Page 11
STATE OF CALIFORNIA )
) ss.
COUNTY OF SAN DIEGO)
I, Linda A. Troyan, MMC, City Clerk of the City of Poway, do hereby certify that
the foregoing Ordinance No. 713, was duly adopted by the City Council at a meeting of
said City Council held on the 7th day of December 2010, and that it was so adopted by
the following vote:
AYES: BOYACK, GROSCH, MULLIN, CUNNINGHAM, HIGGINSON
NOES: NONE
ABSTAIN: NONE
DISQUALIFIED: NONE
a . Troyan, MMC, Ci y Clerk
City Poway