Res P-13-06RESOLUTION NO. P -13 -06
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF POWAY, CALIFORNIA,
APPROVING THE USE OF ADVERTISING BANNERS AND TENTS
FOR COMMERCIAL BUSINESSES WITH OUTDOOR DISPLAY
THAT IS PERMITTED BY THE UNDERLYING ZONE,
FOR A ONE YEAR TRIAL PERIOD
WHEREAS, the auto dealerships that are a part of Poway Road of Cars are a
unique category of retail business that draws clientele from a broad region well beyond
the Poway City limits and such regional clientele are often unfamiliar with the City and
need assistance in identifying the location of the auto dealerships; and
WHEREAS, the use of banners and tents will assist in locating these businesses;
and
WHEREAS, the auto dealerships are a unique class of retail business in that the
display of their product by necessity occurs outdoors, and that other similar retail uses
such as car rental, boat and recreation vehicle sales, nurseries and garden supply and
retail businesses with garden centers also by necessity display their product outdoors;
and
WHEREAS, Chapter 17.40 of the Poway Municipal Code provides a
comprehensive ordinance regulating commercial and noncommercial signs in the City of
Poway, which regulations include restrictions on the use and display of certain
commercial banners, flags, and other similar signs throughout the City; and
WHEREAS, a City Council Workshop was conducted on this matter on January
15, 2013, and the City Council determined that it is desirable for the City to temporarily
exempt certain regulations that restrict the use of outdoor commercial advertising for
limited types of uses within the City in order to study the effects such displays may have
on the community.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Poway
as follows:
Section 1: This project is exempt from the provisions of the California Environmental
Quality Act (CEQA) pursuant to Section 15061(b)(3) of the CEQA Guidelines in that it
can be said with certainty that there is no possibility that the project will result in an
impact on the environment.
Section 2: The following temporary signs and tents are permitted for commercial
businesses that require outdoor display by necessity when the use is permitted by right
in the underlying zone, or in a land use designation area of the South Poway Specific
Plan:
Resolution No. P -13 -06
Page 2
Type
Standards
Suspended banner
.
One per business
•
Maximum size is 60 square feet
•
Not suspended over any drive aisle
Attached to light poles or other structural fixture
Not attached to landscape or fencing
•
Located within the outdoor display area
Light pole banner
.
One banner, or one pair of banners, for each light pole
•
Maximum for one banner, or the combined area of two
banners, is 16 square feet
•
Located within the outdoor display area
Tent
.
One per business
Maximum height is 20 feet
Maximum size is 600 square feet
•
Located within the outdoor display area
Section 3: Provisions of this Resolution shall expire on February 19, 2014, at 5:00 p.m.
unless extended by the City Council.
PASSED, ADOPTED and APPROVED by the City Council of the City of Poway,
State of California, this 19th day of February 2013.
John )91 m, Deputy Mayor
ATTEST:
I P. arm
Krist n M. Crane, Interim City Clerk
Resolution No. P -13 -06
Page 3
STATE OF CALIFORNIA )
) SS
COUNTY OF SAN DIEGO )
I, Kristen M. Crane, Interim City Clerk of the City of Poway, do hereby certify,
under the penalty of perjury, that the foregoing Resolution No. P- 13 -06, was duly
adopted by the City Council at a meeting of said City Council held on the 19th day of
February 2013, and that it was so adopted by the following vote:
AYES: CUNNINGHAM, VAUS, GROSCH, MULLIN
NOES: NONE
ABSENT: HIGGINSON
DISQUALIFIED: NONE
I A
Kristen M. Crane, Interim City Clerk
City of Poway