Item 6 - City Council Goals and Objectives
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AGENDA REPORT SUMMARY
r-
TO: Honorable Mayor and Members of the City Council
FROM: James L. Bowersox. City Ma~ A
INITIATED BY: John D. Fitch. Assistant City Manager~;)t
Penny Riley, Senior ManagementMalyste~
DATE: June 4, 1996
SUBJECT: City Council Goals and Objectives
".-
ABSTRACT
Annually, the City Council reviews the status of Goals and Objectives established from the current fiscal year to
begin developing Goals and Objectives for inclusion in the upcoming fiscal year's financial plan. Provided in
Attachment A is a comprehensive update of Fiscal Year 1995-96 Council Goals and Objectives for Council
review.
ENVIRONMENTAL REVIEW
Environmental review is not required for this agenda item according to CEQA guidelines,
FISCAL IMPACT
The anticipated fiscal impact of each item is included in Attachment A.
ADDITIONAL PUBLIC NOTIFICATION AND CORRESPONDENCE
None,
RECOMMENDATION
It is recommended that the City Council receive and file this report and initiate a workshop or Council meeting
date in August, 1996 to present Council Goals and Objectives for inclusion in the Fiscal Year 1996-97 financial
plan.
ACTION
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AGENDA REPORT
CITY OF POWAY
II
FROM:
Honorable Mayor and Members of the City Council
James L. Bowersox. City Man~
^
John D. Fitch, Assistant City Manager ~\ ~.../~
Penny Riley, Senior Management N1a1yUT""
TO:
INITIATED BY:
DATE:
June 4. 1996
SUBJECT:
City Council Goals and Objectives
BACKGROUND
On September 19, 1995, the City Council approved a list of 66 Goals and Objectives for Fiscal Year
1995-96. M. that time, the City Council established Goals and Objectives ranging from immediate to
long-term in nature which were incorporated into the City's financial plan. New goals for the fiscal
year included: On-line .Access to Council Agendas and City Information, and Enhancing Code
Compliance .Activities.
Annually, the City Council reviews the status of Goals and Objectives established from the current
fiscal year to begin developing Goals and Objectives for inclusion in the upcoming fiscal year's financial
plan. Following the City Councilts review of Goals and Objectives. the Council has historically set a
workshop or meeting date to present new Goals and Objectives to staff for the upcoming fiscal year,
FINDINGS
Provided in Attachment A is a comprehensive update of Fiscal Year 1995-96 Council Goals and
Objectives. Staff reviewed the progress of each goal and provided an updated status section for each
of the items previously identified by the City Council. Under each topic category is a description of
each item as adopted by the Council followed by the fiscal impact and project duration.
The fiscal impact pertaining to each Goal and Objective is also included in the attached status report,
The fiscal impact of each project is based upon the following four categories:
I) No fiscal impact;
2) Minor fiscal impact, less than $1 OO.CXXl;
3) Moderate fiscal impact, more than $1 OO,CXXl but less than $1.CXXl.CXXl; and
4) Major fiscal impact. more than $1 ,CXXl,CXXl.
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Agenda Report
Goals and Objectives Update
June 4, 1996
Page 2
Due to the size d the current Goals and Objectives report, staff is recommending the deletion and
consolidation d several existing goals. Staff will continue to pursue these matters, but the headings
will be removed from the annual report. The following matters have been successfully implemented
and will be removed from the report for the coming fiscal year:
. Air Pollution Control District's Trip Reduction Plan
. Develop Regional Plan for Express Bus Service
/>{jditionally, to provide a concise statement of the Councilts policy, staff recommends that the
Downtown Revitalization Feasibility Study and Poway Road Specific Plan be merged into a single goal.
To ensure that the City Council's Fiscal Year 1996-97 Goals and Objectives are included in the
financial plan, it is suggested that the Council initiate a workshop or Council meeting date in August,
1996 to present Council Goals and Objectives and to incorporate the changes outlined above,
ENVIRONMENTAL REVIEW
Environmental review is not required for this agenda item according to CEQA guidelines.
FISCAL IMPACT
The anticipated fiscal impact of each item is included in Attachment A
PUBLIC NOTIFICATION AND CORRESPONDENCE
None.
RECOMMENDATION
It is recommended that the City Council receive and file this report and initiate a workshop or Council
meeting date in August. 1996 to present Council Goals and Objectives for inclusion in the Fiscal Year
1996-97 financial plan.
Attachment:
A Fiscal Year 1995-96 City Council Goals and Objectives
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.,
. . . . . . . ..
CITY OF POWAY
GOALS AND OBJECTIVES
. . . .
FISCAL YEAR 1995-96
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TABLE OF CONTENTS
I BUDGET PAGES
. Ensure a Fiscally Sound City Operating Budget 1
. Continue to Maintain Healthy Fiscal Reserves 1
. Resist State-Imposed Fees and Transfer of Programs 2
. Continue Seeking Privatization Opportunities 2-3
. Continue Fundraising and Programming for the 3-4
Performing Arts Center
II CHILDCARE
· City Involvement in Ensuring Adequate Childcare Facility Sites 4
. Expanded Afterschool Hours and Programs 5
. Afterschool Program and Care for Middle School Students 5-6
III COMMUNITY RELATIONS
. Increase Neighborhood Communication 6-7
. Saturday Morning Workshops 7
· Improve Communication Between the City Council and Citizen 7
Advisory Committees
IV CUSTOMER SERVICE
. Improve Communication With and Responsiveness 7-8
to Citizens
. Management Audit Process 8-9
Goals and Objectives for Fiscal Year 1995-96
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TABLE OF CONTENTS (CONTINUED)
V ECONOMIC DEVELOPMENT PAGES
. Expand Economic Development Plan 10
. Downtown Revitalization Feasibility Study 10
. Attract Family and Recreational Businesses 10-11
to Poway Road
. Poway Road Specific Plan 11
. Economic Impact Factor 11-12
. Manufacturing Outlet Center 12
. Palomar College Campus 13
VI HOUSING
. Low- and Moderate-Income Housing 13
. Rent Subsidy Program 14
. Affordable Housing Rehabilitation Program 14-15
VII LmRARY
. Upgrade Library Facility and Services 15
. Library Goals 16
. Encourage Volunteerism 16
. Seek Library Grants 17
vrn PARKS AND RECREATION
. Y outh/Teen Center for Poway 17
. Additional Playing Fields and Active Recreational 17-18
Parkland Facilities
Goals and Objecllves for Fiscal Year 1995-96
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TABLE OF CONTENTS (CONTINUED)
vm PARKS AND RECREATION (CONT'D)
. Additional Soccer Fields
. Teen Recreation Council
. Creation of Park Volunteer Program
. Mentor Program for At-Risk Youth
. Garden Road Recreation Facilities
IX PUBLIC HEALTH AND SAFETY
. Continue Drug and Alcohol Enforcement Prevention
and Education
. Continue to Keep Law Enforcement on the Forefront
. Evaluate Foot Patrol Concept for Town Center
. Personal and Family Emergency Preparedness
. Gang Prevention and Education
. Graffiti
. Enhance Code Compliance Activities
X PUBLIC IMPROVEMENTS
. Improvements to West Side of Pomerado Road
Between Glen Oak and 9th Street
XI REGIONAL EFFORTS
. Continue and Enhance Regional Interagency
Cooperation
XU RESOURCE CONSERVATION
. Open Space Acquisition
. Blue Sky Ecological Reserve
PAGES
18
19
19
20
21
21-22
22
22-23
23-24
24
24
25
25
25- 27
27-28
28-29
Goals and Objectives for Fiscal Year 1995.96
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TABLE OF CONTENTS (CONTINUED)
xm SOLID WASTE AND RECYCLING PAGES
. Household Hazardous Waste Disposal Program 29- 30
. Address the Regional Refuse Problem 30-32
XIV TECHNOLOGY
. Technology as Infrastructure 32-33
. On-line Access to Council Agendas and City Information 33-34
XV TRANSPORTATION
. Solve Transportation Problems in Poway 34- 35
. Light Rail Alternatives Study 35-36
. Increase Capacity of the Scripps Poway Parkway 36
. Scripps Poway Parkway to Route 67 37
. Designation of the Scripps Poway Parkway 37
as a State Highway
. Plan Regional Transit Center 37-38
. Natural Gas Vehicles and Pump Station 38-39
. Alternate Transportation Links to Poway Road 39-40
XVI WATER RESOURCES
. Pursue Reclaimed Water Agreement with the 40
City of Escondido and the City of San Diego
. Support State and Federal Water Resource Efforts 41-42
. Increase Water Storage Capacity 42-43
. Water Reclamation Plant 43-44
. Sale of Treated Water to Ramona 44
. Implementation of Water Consumption-based Sewer Rate 44-45
Goals and Objectives for Fiscal Year 1995-96
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I BUDGET
I. ENSURE A FISCALLY SOUND CITY OPERATING BUDGET
It is the goal of the City Council to maintain a fiscally sound operating budget for the
City.
Discussion: MSI and Hughes, Heiss and Associates completed studies which provide
objective expertise on areas where the City may achieve greater efficiencies or set
fees to achieve higher levels of cost recovery. Recommendations with regard to the
MSI study were presented to the City Council on April 22, 1993 and the Hughes,
Heiss report was completed May 11, 1993. Recommendations from Hughes, Heiss
implemented in the 1993/94 budget resulted in an annual savings to the City of
approximately $635,000.
~: Staff has completed the mid-year budget review for FY 1995/96 and
anticipates an operating surplus of approximately $111,710 without the use of
one-time cost savings. The proposed $35.76 million FY 1996/97 operating budget
provides for a projected surplus of $81,500. City staff has also completed a
comprehensive update of a five-year fiscal forecast model which will provide the City
with a longer range perspective in setting fiscal policy. City staff will continue
looking for solutions that have long-term implications, rather than one-time cost
savings or cost shifting.
Proiect Duration: Ongoing/Complete.
Fiscal Impact: Major fiscal impact.
2. CONTINUE TO MAINTAIN HEALTHY FISCAL RESERVES
It is the desire of the City Council to maintain healthy reserves by increasing sales tax
revenue, reducing expenses, and viewing no more than the surplus from the previous
year as a carryover for operations.
Status: According to the Proposed Financial Plan for FY 1996/97, the undesignated
General Fund balance is projected to be $3,595,802. In addition, the General Fund
has an outstanding loan balance due from the Redevelopment Agency of $4,465,265.
The City continues to explore ways of increasing revenues and reducing expenditures
so that reserves will not be drawn upon in the current fiscal year.
Proiect Duration: Ongoing.
Fiscal Impact: Major fiscal impact.
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3. RESIST STATE-IMPOSED FEES AND TRANSFER OF PROGRAMS
In response to a growing State deficit, the California State Legislature has proposed
and adopted measures in previous legislative sessions that attempt to close budget gaps
through fees imposed on local agencies and the transfer of State programs to the local
level. It is the desire of the City Council to continue resisting new State-imposed fees
and to meet with legislators periodically to offer solutions and to encourage other
budget options.
~: During the current State Legislative Session, the City, in conjunction with the
League of California Cities, lobbied in opposition to measures which proposed to
impose fees on cities. Similarly, the City has strongly supported measures which
focus on mandate relief.
Proiect Duration: Ongoing.
Fiscal Imoact: Moderate to major fiscal impact.
4. CONTINUE SEEKING PRIV A TIZA TION OPPORTUNITIES
The purpose of this goal is to identify whether certain City programs or services may
be more suitable for the private sector. It is the desire of the Council to continue
searching for viable privatization opportunities.
Discussion: City departments are continually seeking cost effective and efficient ways
of providing services. The Public Services Department presently contracts for major
street maintenance and street striping work, street sweeping, traffic signal and street
light maintenance, landscape maintenance of the City's Landscape Maintenance
Districts, custodial services for City facilities, and some tree trimming services, while
the City's Building Services division is completely privatized. The management of
the City/Redevelopment owned housing is administered on a contractual basis. The
City contracts for labor with other governmental agencies; for example, in
FY 1995/96, 10,692 labor hours were provided by San Diego's Honor Camp workers
who performed drainage maintenance, 28,540 labor hours by CCC (California
Conservation Corps) interns on trails, parks and streets, and 12,480 labor hours by
work release crews were utilized cleaning the rights-of-way and working on trails and
in parks. In FY 1996/97, the Arts Alive! Foundation will assume full responsibility
for the presenting season at the Poway Center for the Performing Arts.
For nearly three years, the City Council has contracted with a private joint venture
for the operation and maintenance of the South Poway SportsPark. Additionally, the
City is contracting with a private food concessionaire at Lake Po way and the Swim
Center has converted the concession area to self-serve vending machines. Following
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the recommendations of the Hughes, Heiss report, the Public Services Department
privatized citywide janitorial services to public buildings.
Staff has also discontinued in-house inspections and certifications of cross-connection
control devices (back-flow prevention valves) owned by private concerns but required
by the City for protection of the water supply system. These annual inspections are
now performed by private technicians selected by the property owner/user from a list
of certified contractors. City staff continues to maintain records of all devices and to
notice property owners when inspections are required.
The City of Poway recognizes the need not only to remain competitive with the
private sector but to deliver services responsively and at the highest possible degree of
quality. The City continues to pursue a deeper understanding of private sector
practices and methodologies in every area and, through that understanding, to
improve our processes such that we clearly demonstrate a superior efficiency and
value. Where it is not possible to compete with industry, staff will investigate and
formulate procedures to further privatize.
Status: Ongoing.
Fiscal Imoact: There is a potential for a moderate fiscal impact.
5. CONTINUE FUNDRAISING AND PROGRAMMING FOR THE POWAY CENTER
FOR THE PERFORMING ARTS AND SUPPORTING THE FUND RAISING
EFFORTS OF THE ARTS ALIVE! FOUNDATION
During FY 1988/89, the Poway Redevelopment Agency financed the construction of
the $8.8 million Poway Center for the Performing Arts (PCPA). Based upon an
anticipated $1. 0 million shortfall, the Council approved a fundraising drive for the
PCPA.
In October of 1989, the City Council appointed a 13-member Performing Arts
Advisory Committee. The PCPA was opened on May 11, 1990.
The Foundation raised $600,000 of a $1.3 million goal in a capital campaign which
concluded in December 1990, of which $275,000 was returned to the Foundation as
seed money for future fundraising efforts. In March of 1991, the Foundation became
an independent-governed nonprofit entity. The City's Performing Arts Manager
serves, pro bono, as the Executive Director of the Foundation.
In March of 1992, the City entered into an agreement with the (TCA) Theatre
Corporation of America/Pasadena Playhouse to present theatrical productions at
PCPA. In July 1994, TCA defaulted on its lease agreement and was unable to
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produce a season of plays for which it had sold over $90,000 in subscriptions to local
residents. TCA has since filed for bankruptcy.
In FY 1994/95, the Foundation undertook the presentation of a series of three
theatrical productions to honor the subscriptions which TCA had sold. The Council
approved a $100,000 line of credit to support this effort. The Foundation financed
this series of three two-week long productions with monies raised from private and
corporate donors and earned revenue leaving the line of credit intact.
In FY 1995/96, the Foundation produced another series of three theatrical productions
and once again financed the season with a combination of fundraising and ticket sales.
~: The City has entered into a three-year agreement with the Foundation which
will transfer all of the professional programming responsibilities for the Performing
Arts Center including those programs previously presented by the City. This
programming will be financed by a combination of fundraising, ticket sale revenues
and contributions from the City. The $100,000 line of credit extended to the
Foundation will remain in place.
Fiscal Impact: Transferring the programming responsibilities to the Foundation will
reduce the City's expenditures at the Performing Arts Center by $10,000 in the first
year of the three-year agreement, $15,000 in the second, and $25,000 in the third
year.
IT CHlLDCARE
1. CITY INVOLVEMENT IN ENSURING ADEOUATE CHILDCARE FACILITY
SITES
The purpose of this goal is to look for creative solutions to meet the need for more
accessible, quality childcare in Poway. As property values increase, it will be
important to ensure that adequate land remains available for this use. In addition,
potential sites should be identified near major employment areas such as the South
Poway Business Park. On February 25, 1992, the City Council approved the Child
Care Task Force's Report. Staff continues to seek an independent agency to
coordinate childcare efforts within the community.
~: The City continues to refine the existing afterschool programs to serve school
age children in Poway.
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Proiect Duration: Ongoing
Fiscal Imoact: Minor fiscal impact.
2. EXPANDED AFTERSCHOOL HOURS AND PROGRAM
In conjunction with the Poway Unified School District, it is the City's goal to work
toward expanding the hours of operation for the afterschool programs at Poway parks
and to work in concert with the Poway Unified School District to cost effectively fund
afterschool programs.
~: Due to limited participation at the existing four sites, effective
September 1996, the afterschool programs will be held only at Poway Community
Park during the school year. The quality of the afterschool program at Community
Park will be enhanced since the City will be able to concentrate the staff resources at
one site. In order to lessen the impact of eliminating the summer afterschool
programs, the Lake Poway summer day camp is being expanded to accept more
children.
In place of afterschool programs during school breaks and vacations, the Community
Services Department offers traditional campership programs at Lake Poway and the
Community Park. Structured park programs are offered at Hilleary Park during
school holidays due to the park's popularity and location along a heavily traveled
road.
Proiect Duration: Ongoing with program improvements.
Fiscal Impact: An annual savings in excess of $50,000 is projected with the
restructuring of the afterschool program.
3. AFTERSCHOOL PROGRAM AND CARE FOR MIDDLE SCHOOL STUDENTS
Since few afterschool activities are available for middle school students, it is the goal
of the City to work with the School District to offer afterschool programs for middle
school students. Further, it is a goal of the City Council to provide afterschool care
at Middle School (i.e., Middle School ESS). This service may be provided in
cooperation with a non-profit group, such as the YMCA.
Abraxas School has expressed a need for expanded gymnasium facilities. It may be
possible for Abraxas to use the Meadowbrook facility or to take a request to the
Poway Unified School District for potential funding.
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The Community Services Department operates gymnasium facilities at two middle
schools in Poway. Recreation leaders at these sites are currently working with school
site supervisors to offer additional programming for the middle school students.
~: The City, through the Community Services Department, has contracted with
the YMCA PRYDE Program (youth-at-risk) to offer afterschool programs to
Meadowbrook Middle School students. The program was developed based on a
City-sponsored pilot youth-at-risk program offered at Meadowbrook Middle School.
The School District provides afterschool intramural sports programs at Meadowbrook
and at Twin Peaks Middle School. School District staff are offering a fee-based
afterschool program at Meadowbrook Middle School. It is expected that a
youth-at-risk program and afterschool programs will be offered at Twin Peaks Middle
School once a funding source is developed.
Proiect Duration: Ongoing.
Fiscal Imoact: Minor fiscal impact.
ill COMMUNITY RELATIONS
I. INCREASE NEIGHBORHOOD COMMUNICATION
Prior to major projects or developments occurring in a specific neighborhood, staff
will meet with the residents of that neighborhood to review the proposed project
and/or development prior to City Council review.
Staff has increased their presence in neighborhoods throughout Po way where Council
decisions may impact lifestyles. Examples include special meetings to discuss
construction projects, traffic safety related problems, transportation issues, and park
facilities. Within this past year, staff has also met with residents to discuss citizen
concerns such as crime prevention, drug activity, emergency home preparedness,
capital projects, and weed abatement. During the planning for Adobe Ride and
Silverset Parks, residents were involved in the design of the playground areas and the
selection of the playground equipment.
Meetings with residents have proven beneficial to both staff and the residents. It is
anticipated that neighborhood meetings will continue as the need arises.
~: Planning Services staff continues to seek neighborhood input on all projects.
In addition to the regular notice to surrounding property owners and homeowners'
associations, the Planning Services Department has attached a notice to the front of
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the application packet strongly suggesting that applicants make early contact with their
neighbors.
Proiect Duration: Ongoing.
Fiscal Impact: There is a minor fiscal impact.
2. SATURDAY MORNING WORKSHOPS
It is a goal of the City Council to implement Saturday morning workshops. These
workshops will occur when an issue of major impact affects a particular Poway
neighborhood.
On January 12, 1993, the City Council concurred to only hold Saturday meetings
when a daylight field trip is necessary.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
3. IMPROVE COMMUNICATION BETWEEN THE CITY COUNCIL AND CITIZEN
ADVISORY COMMITTEES
It is the desire of the City Council to improve communication between the Council
and the City's Citizen Advisory Committees.
Status: A joint meeting of the Poway Unified School Board and the City Council was
held June 15, 1995. Joint meetings with citizen advisory committees will be
scheduled with the Council as the need arises.
Proiect Duration: Ongoing.
Fiscal Impact: There is no fiscal impact.
IV CUSTOMER SERVICE
I. IMPROVE COMMUNICATION WITH AND RESPONSIVENESS TO CITIZENS
It is the desire of the City Council to improve communication with and responsiveness
to citizens. Staff will conduct periodic Citywide citizen surveys through the San
Diego Association of Governments' Local Technical Assistance Program. The survey
will be designed to provide up-to-date information on views and opinions of citizens
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about specific topics and issues. Consideration will be given by the City Council to
hold town meetings to allow citizens to voice their views to the Council.
In an effort to make City information more accessible to the public, staff is exploring
technology for developing 24-hour City Hall accessible by personal computer, cable
television or new fibre optic networks. In the fall of 1995, the City became part of
the Community Connection program. Residents are able to obtain new resident
information, access to Council agendas, and recreation program information, using a
touch tone telephone.
Staff is researching various technologies that may provide greater accessibility to City
information and services. One of the technologies being studied is a multi-media
kiosk that houses an IBM computer, allowing citizen access to government services
24 hours a day. The kiosk contains a touch-sensitive screen that would allow
residents to get a wide variety of City and community information, such as solid
waste collection schedules or Council meeting dates and agenda items. It will take
approximately six to eight months to thoroughly research and evaluate the various
technologies available. No fiscal impact has yet been determined for this project.
To gauge responsiveness to citizens, the City has implemented a Customer Comment
form for providing feedback on how well the City responded to a request and the City
created a Customer's Bill of Rights. Additionally, the "Tell Us How It Is" form is
mailed to residents twice a year in Poway Today.
~: Staff continues to explore avenues to enhance the mission of the City of
Poway through the expanded use of technology, The 1996 Citizen Survey data was
presented to the City Council in May 1996. This survey will be used to gauge citizen
attitudes toward future projects in the City.
Additionally, the City of Poway is now on the Internet. The Home Page address is
www.ci.poway.ca.us/poway .
Proiect Duration: Initiated/ongoing.
Fiscal Impact: Moderate fiscal impact.
2. MANAGEMENT AUDIT PROCESS
The City is seeking to improve responsiveness and efficiency by implementing a new
budget and management audit program in 1992. Included in the management audit
process will be a review of time periods for permit applications to ensure that the City
is doing everything possible to accelerate the application process. In addition,
through the management audit process, the permit process was reviewed to determine
whether there are ways to improve upon permit procedures.
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Staff has begun assessing the time periods for permit applications in an effort to
improve responsiveness and efficiency. The City's development services departments
have not only tried to expedite the permit process but continues to try to make the
process more understandable to applicants. For instance, handouts related to maps,
improvement plans, and grading plans are provided to all applicants at the beginning
of the design process to help applicants prepare complete and accurate submittal
packages.
Staff has found that the handouts actually reduce the total number of plan checks.
Every plan check eliminated shortens the review time by four to five weeks. Since
Esgil Corporation assumed a contract with the City, the Building Services Division's
plan check and inspection time has been monitored by Esgil. Plan checks in 1991
averaged three days whereas inspectors are now able to complete an inspection within
one day.
The Planning Services Department will also be updating and completing a series of
"How to" booklets, such as "How to Build a House in Poway," How to Start a
Business in Poway," and "How to Build a Commercial/Industrial Building in Poway."
~: The Planning Services Department has begun improvements to the application
review process and information booklets. Staff has initiated a checklist for the
Development Review Committee to expedite the process. Additionally, a database
has been developed for Code Compliance.
To provide greater customer service for zoning inquiries, "Zone Phone" will provide
an automated zoning answer line available 24 hours a day. This service will be
operational in fall 1996.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
V ECONOMIC DEVELOPMENT
I. EXPAND ECONOMIC DEVELOPMENT
It is the goal of the City of Poway to enhance the quality of life through the
promotion of a healthy local economy, which will result in employment and business
opportunities, good wages, balanced and diversified economic components, and a
strong tax base. The City is committed to a pro-business climate. The Economic
Development Program, under the Redevelopment Agency, is on course with its
marketing plan to attract business and industry to the Poway Road area and the South
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Poway Business Park. It is a priority of the City Council to focus on the marketing
of the Business Park. This effort will include evaluation by staff of alternative uses to
increase capacity through a Specific Plan amendment. The City and the Chamber of
Commerce are working together to encourage businesses to locate and expand in
Poway.
~: The City of Poway/Redevelopment Agency is developing a new marketing
program and budget for economic development. On May 24, 1996, the City Manager
announced the creation of a new position of Assistant City Manager - Economic
Development to aggressively market the advantages to businesses to locate within the
City of Poway now that the local economy is showing signs of improvement.
Project Duration: Ongoing.
Fiscal Impact: There is a moderate fiscal impact.
2. DOWNTOWN REVITALIZATION FEASIBILITY STUDY
As the City of Poway expands its services to the public, so too must the central
business district expand its services to Poway residents. The emergence of the Poway
Road/Community Road intersection as "downtown" Poway necessitates a review of
the area surrounding that intersection. It is the desire of the City Council to initiate a
feasibility study into the area around the intersection, encompassing a two-mile
radius.
Following adoption of the Specific Plan, staff will prepare specific revitalization
programs for Poway Road.
Proiect Duration: The estimated completion date of the study is summer 1997.
Fiscal Impact: Minor fiscal impact.
3. ATTRACT FAMILY AND RECREATIONAL BUSINESSES TO POWAY
ROAD
It is the desire of the City Council to attract both privately operated family and
recreational business to Poway Road. This project involves working with developers
and marketing representatives to encourage family and recreational businesses to
locate within the Poway Road business area.
Redevelopment Agency staff have met with several business owners in an attempt to
locate family and recreational businesses to Poway. Recent activities with respect to
attracting recreational businesses in Poway include a development application by
Wet 'n Wild, and the completion of the South Poway SportsPark.
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Discussion: The City has seen a significant increase in recreational amenities with the
opening of Edwards Cinema, Batter Up batting cages, Stix Family Billiards, and the
remodeling of the Poway Fun Bowl.
~: Unchanged.
Proiect Duration: Ongoing.
Fiscal Impact: The fiscal impact is unknown at this time.
4. POW A Y ROAD SPECIFIC PLAN
This project involves developing a Specific Plan for Poway Road which will identify
the strengths of Poway Road's commercial base and devise strategies for commercial
revitalization based on those strengths and recommend appropriate zoning designations
and uses for various areas including consideration of the introduction of some
housing. It is the desire of the Council to increase pedestrian linkages along Poway
Road and throughout the City.
An economic study for the Poway Road Specific Plan has been completed and was
presented to the Poway Road Specific Plan Advisory Committee on March 19, 1992.
Staff is proceeding with the preparation of the specific plan in conjunction with the
committee.
Status: A Poway Road Specific Plan City Council workshop was held
March 30, 1995. Additionally, staff presented the plan highlights at a Chamber of
Commerce breakfast meeting May 10, 1995. There have been ten public meetings
held by staff to discuss the Poway Road Specific Plan during 1996. Modifications
suggested by meeting participants have been included in the specific plan. The Poway
Road Specific Plan was adopted by the City Council in May 1996. This will be
merged with Goal V, Section 2, Downtown Feasibility Study.
Proiect Duration: Ongoing.
Fiscal Imoact: Minor fiscal impact.
5. ECONOMIC IMPACT FACTOR
The purpose of this goal is to establish an economic impact factor as part of the
Council's discretionary process which would enable the Council to balance the
cost/benefit of discretionary requirements.
Status: As part of the development of the 3D-year capital improvement projects for
the Redevelopment Agency, projected operation and maintenance costs for each
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project will be developed. Staff has done a comprehensive revision of the five-year
fiscal forecast model for the City as part of the FY 1996/97 budget process. The
projected operation and maintenance costs for new projects have been rolled into this
forecast model along with other assumptions about projects/programs which will have
an economic impact on the City. This model will provide a framework for the City
Council in evaluating the impacts of discretionary requirements.
The fiscal forecast model was first presented to the City Council on May 18, 1993.
Operations and Maintenance for 3D-year capital improvement project is currently
being formulated by staff. The revised fiscal forecast will be presented to the City
Council with the FY 1996/97 budget.
Proiect Duration: Ongoing.
Fiscal Impact: There is a minor fiscal impact.
6. MANUFACTURING OUTLET CENTER
To continue economic development efforts, it is the goal of the City Council to locate
a manufacturing outlet center in the South Poway Business Park.
Discussion: Staff has met with owners of existing manufacturing outlet centers and
potential developers in an attempt to attract this use. However, the Economic
Research Associates, in a study prepared for the Poway Road Specific Plan
Committee, found that the goal of locating a manufacturing outlet center in the South
Poway Business Park is unlikely to be achieved since there is a preference to locate
manufacturing outlet centers in destination areas.
The South Poway Business Park Market Analysis prepared by Kosmont and
Associates, Inc. which was reviewed by City Council on June 7, 1994, confirms that
it is unlikely that a manufacturing outlet center would locate in the South Poway
Business Park. However, in September 1994, Redevelopment staff met with a group
who expressed an interest in locating an outlet center in the Business Park.
Status: At the City Council workshop of March 21, 1995, the City Council requested
that staff review the possibility of attracting a manufacturing outlet center in the South
Poway Business Park. The 1996 Citizen Survey gave residents an opportunity to
specify the types of development they would like to see in the South Poway Business
Park. The number one choice was an outlet center.
Proiect Duration: Ongoing.
Fiscal Impact: The fiscal impact is unknown.
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7. PALOMAR COLLEGE CAMPUS
As the Palomar College District works toward the development of a new North
County satellite campus, it is the desire of the City Council to facilitate construction
of the campus within the City of Poway.
~: Initially, the Palomar College District determined that a minimum of 40 acres
would be required to construct a satellite campus. Staff was unable to locate a
suitable site in poway with sufficient acreage. Through further refinement of the
District's plans, it is now estimated that 10-15 acres will be required to build a
satellite campus. Staff has had several preliminary meetings with the District to
evaluate potential campus sites. On April 16, 1996, the City Council narrowed the
list of preliminary campus sites to two locations--Ted Williams Parkway and
Pomerado Road, and MegaFoods.
Proiect Duration: Initiated.
Fiscal Imoact: The fiscal impact is unknown at this time.
VI HOUSING
1. LOW- AND MODERATE-INCOME HOUSING
California Health and Safety Code ~33342 requires that the Agency expend 20 percent
of its tax increment in low- and moderate-income housing.
Status: The City Council/Agency approved the Comprehensive Affordable Housing
Strategy (CHAS) recommended by the Redevelopment Housing Advisory Committee
(RHAC) in June of 1993. This plan provides specific recommendations for the use of
approximately $16 million in housing funds reserved for affordable housing. The
RHAC has updated the CHAS with the help of David Rosen and Associates. The
updated report provides a more detailed analysis of housing development costs and
total available resources. The revised CHAS is a five-year plan and was presented to
the City Council/Redevelopment Agency for review in April 1996. Since its approval
in 1993, the Agency has been focusing on property acquisition to take advantage of
the current real estate market.
Proiect Duration: Ongoing.
Fiscal Impact: The plan as amended has a financial limit of $400 million, which
would provide $80 million in affordable housing funds. The Agency will have
approximately $16 million available from the Housing Fund during the five-year plan.
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2. RENT SUBSIDY PROGRAM
It is the desire of the City to continue the operation of a Rent Subsidy Program for
households at Redevelopment Agency-owned mobilehome parks. This program was
formerly known as the Rental Assistance Program.
~: The City and Redevelopment Agency developed a Rent Subsidy Program
initially for residents at Poway Royal Estates Mobilehome Park. This program was
expanded to include residents of Poinsettia Family and Senior Mobilehome Parks. On
April 13, 1993, the City Council/Redevelopment Agency expanded the scope of the
rental assistance program by increasing the subsidy amount from $75 to $100 per
month and revised the qualification criteria to enable more households to qualify for
this program. Currently 92 households participate in this program.
Proiect Duration: Ongoing.
Fiscal Impact: A total of $120,000 has been appropriated from the Redevelopment
Agency's 80 Percent funds for FY 1996/97.
3. AFFORDABLE HOUSING REHABILITATION PROGRAMS
It is the desire of the City Council to implement Housing Rehabilitation programs to
preserve and improve the supply of housing stock available at affordable prices. The
programs provide a range of $8,000-$10,000 in no-interest, deferred forgiving loans,
in which the loan balance is reduced 10 percent per year that the borrower resides in
the home. Typical projects include basic home maintenance, such as roof
replacement, painting, flooring replacement, termiting, major plumbing repairs, and
the correction of electrical code violations.
Status. In June 1993, City Council approved an appropriation of $1.5 million of
20 Percent Redevelopment Agency funds for implementation of a three-year
Affordable Housing Rehabilitation program. The program began accepting
applications in February 1994. As of March 1996, 136 loans had been funded and
133 projects were completed. A total of $1.38 million has been expended, including
loan funding and operating costs. Interest in this program has far exceeded the
available funding. Staff has a waiting list of 393 households who would like to
participate when and if additional funding is appropriated.
In March 1995, the City received approval to use Community Development Block
Grant (CDBG) funding to operate the CDBG Housing Rehabilitation Program. This
program was designed as an alternative to the Agency-funded program to assist those
10w- and very low-income homeowners whose housing costs did not meet the
affordability requirements of the Agency program. To date, a total of $264,320 in
CDBG funding has been allocated to this program and an additional $120,000 is
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expected to be approved for the 22nd grant year (FY 1996/97). As of March 1996, a
total of 18 loans have been funded and 15 projects have been completed.
Proiect Duration: Ongoing.
Fiscal Impact: A total of $1.5 million has been appropriated from the Redevelopment
Agency's 20 Percent funds. It is anticipated that by July 1996 all of the funding
appropriated for the Affordable Housing Rehabilitation Program will have been
committed. The CDBG Housing Rehabilitation Program is federally funded and has a
minimal financial impact on the City.
VII LmRARY
I. UPGRADE LIBRARY FACILITY AND SERVICES
The Poway Library is currently located in a storefront space in the Lively Shopping
Center. A new library facility would better meet the needs of the Poway community.
The City/Redevelopment Agency has budgeted $4.75 million to design and build a
new 20,000 square foot library.
The City/Agency has purchased the 6.5-acre Western Lumber site on the comer of
Bowron and Poway Roads for the new library. The City/Agency has hired the
architectural firm of Cardwell/McGraw to design the new library and has hired
Douglas E. Barnhart, Inc. to provide construction management services for the
project.
The City/Agency has appointed a Library Design Steering Committee to work with
the architects and engineers in the development of a site plan and design for the new
library. The steering committee is comprised of two council members, representatives
from the Library Advisory Committee, Friends of the Poway Library, County library
staff, and City staff representatives from the City Manager's office, Planning,
Engineering, and Community Services Departments.
Status: The Western Lumber building has been demolished and removed from the
site. The engineering firm of Berryman & Henigar is working on the drainage and
site improvement plan. Site improvements are scheduled to begin in the summer/fall
of 1996. The architect's design development plans for the exterior elevations for the
new library were presented to the City Councii in April 1996.
The design for the interior of the library and the design for the bus shelter adjacent to
the library will be presented to the City Council in the summer 1996.
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Proiect Duration: Complete by December 1997.
Fiscal Impact: Major fiscal impact: $4.75 million.
2. LIBRARY GOALS
As the City works toward the development of a new library, it is the desire of the
City Council to update existing library goals to reflect the current status of the City's
library .
~: The goals of the new library are contained in the Library Master Plan. The
plan has been reviewed and modified by the Library Advisory Committee. Many of
the goals for the new library will be addressed by the architect in the interior design
features. These will incorporate the use of new technologies for accessing a wide
variety of information; special areas designed to meet the needs of children, young
adults, and the general public; and, the expandability of the building to meet the
future needs of the community.
Proiect Duration: Ongoing.
Fiscal Impact: There is no fiscal impact.
3. ENCOURAGE VOLUNTEERISM
In an effort to encourage volunteerism within Poway, a Voluntary Action Center will
be located in the City's library. The Voluntary Action Center will serve as a
clearinghouse for volunteers. To create incentives for employees and citizens to
volunteer for the City, this goal will include exploring the use of vouchers to quantify
volunteer contributions to the City.
Status: Staff has worked with the County Library administrator, Library staff, and
the Friends of the Library to extend the hours of operation of the Poway Library.
The County agreed to begin opening the library two hours earlier on Tuesday and
Thursday through a combination of expanded County staff and the assistance of
volunteers.
The Library Advisory Committee will also consider the inclusion of an area in the
new library for community service organizations. These organizations would provide
information to the public on City, County, and'community services. The community
service organizations would also provide volunteers to provide a variety of services to
the public.
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Project Duration: Ongoing.
Fiscal Imoact: Minor fiscal impact.
4. SEEK LIBRARY GRANTS
Faced with reductions in County library operating funds, the City will begin seeking
grants to increase the library's operating revenue.
~: Staff is working with the County Library staff to identify other grants for
library services, materials, or construction. Staff has been informed that the new
library will be eligible for a grant from Bank of America. Staff will develop a grant
application and identify a library project for funding by Bank of America when the
library design is completed.
Project Duration: Ongoing.
Fiscal Impact: The fiscal impact is unknown at this time.
vm PARKS AND RECREATION
I. YOUTH/TEEN CENTER FOR POW A Y
City staff will assist the coordinators of the Center with specific concerns once
initiative for the facility comes from private enterprise. As an interim solution, the
City should evaluate a transportation link to the newly constructed teen center in
Penasquitos.
Status: The City seeks to cooperate with nonprofit organizations, such as the YMCA,
that provide positive alternatives for teenage youth. Transportation is available to the
Penasquitos Teen Center for special events.
Project Duration: Initiated.
Fiscal Impact: There is no fiscal impact.
2. ADDITIONAL PLA YING FIELDS AND ACTIVE RECREATIONAL PARKLAND
FACILITIES
In response to the increased demand for active recreation facilities, efforts are needed
to provide additional playing fields. This goal may be accomplished through
additional joint projects with the Poway Unified School District.
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The City continues to cooperate with the Poway Unified School District in the
maintenance and provision of additional school fields for youth sports. Silverset Park
was completed in December 1991 and Hilleary Park soccer field was completed in
July 1993. The Community Park soccer field and Twin Peaks soccer field have been
renovated and are available for use by the school and community. Additionally, the
IS-acre South Poway SportsPark is oriented to adults, thereby allowing the fields at
the Community Park to be used by the youth Pony League baseball. There are
currently 140 adult softball teams using the SportsPark.
Discussion: The City Council has approved minipark standards to be included in the
General Plan. Adobe Ridge Minipark was completed in July 1995. Arbo1itos
Minipark was completed in February 1996. Property acquisition activities began in
fall 1995 to site a minipark in the Larchmont neighborhood; construction is slated to
be completed in 1996.
Proiect Duration: Initiated/Ongoing.
Fiscal Impact: The total fiscal impact is unknown; however, the cost for constructing
each mini-park will be approximately $120,000.
3. ADDITIONAL SOCCER FIELDS
In response to increased demands for soccer fields, particularly for Division I soccer
teams, it is the goal of the City Council to identify and acquire land in Poway for a
Soccer Park which would be leased to the Poway Soccer Club. Although the Poway
Soccer Club will maintain the park, City assistance will be available.
Soccer fields at Community Park and Twin Peaks were renovated. The construction
of soccer fields at Si1verset Park (1991) and Hilleary Park (1993) have increased the
number of playing fields for youth and adult soccer.
As a result of a recent floodplain study on the Pomerado Creek drainage, City
Council approved the construction of a storm water detention basin south of Ted
Williams Parkway and north of Abraxas school. Staff has designed two Division I
soccer fields and a parking area in the detention basin. Construction of the basin is
scheduled for December 1996.
~: City staff will continue working with youth sports organizations, such as the
Poway Soccer Club, to provide additional soccer fields in Poway. Two new
Division I fields are scheduled to be constructed in 1996.
Proiect Duration: Ongoing to identify and procure additional soccer fields.
Fiscal Impact: Construction costs of approximately $100,000 per soccer field.
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4. TEEN RECREATION COUNCIL
It is the desire of the Council to increase publicity for the Teen Council program and
to involve the Teen Council in the planning of recreation programs.
~: The teen section of Poway Today continues to grow to include additional
programs, including trips to major attractions, camping, and pool parties. The Teen
Council has changed its name to the Teen Recreation Council. The group has applied
for nonprofit status and is providing programs at local high schools.
Proiect Duration: Ongoing.
Fiscal Impact: There is no fiscal impact.
5. CREATION OF PARK VOLUNTEER PROGRAM
It is a goal of the City Council to create a program for residents to volunteer at local
parkS for park development and project maintenance. Additionally, to increase public
support for local parks, it is a goal of the City Council to create a Civic Reserve for
parks, modeled after Police and Fire Reserves. Civic Reserve volunteers will become
responsible for parks and receive training on park responsibilities.
Discussion: The park Volunteer Program has incorporated the Adopt-a-Trail,
Adopt-a-Park, and the Poway-Midland Railroad Volunteers under one umbrella
organization called the City of Poway Parks and Open Space Volunteer Program.
With more than 200 volunteers in the two-year old program, a volunteer handbook
has been developed to provide continuity to the park volunteer program.
Status: The Reserve Park Ranger program currently has 30 active members. The
Reserve Rangers are headquartered out of the Porter House at Old Poway Park.
Recruitment and training continues throughout the year. There are two academies
held each year: fall and spring.
Reserve Park Rangers continue to be active throughout the City, patrolling parks,
crowd control, directing traffic, and supporting activities during special events. The
goal is to have 50 active Reserve Park Rangers in the program. A Park Ranger
recruiting brochure and program display have been developed, which are used to
promote and market the program.
Proiect Duration: Ongoing.
Fiscal Impact: There is a minor fiscal impact.
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6. MENTOR PROGRAM FOR AT-RISK YOUTH
Since few afterschool activities are available for middle school students, it is the goal
of the City to work with the School District to offer afterschool programs for middle
school students. Further, it is a goal of the City Council to provide afterschool care
at Middle School (i.e., Middle School ESS). This service may be provided in
cooperation with a nonprofit group such as the YMCA.
The Poway Unified School District has been operating a successful mentoring
program for Abraxas High School students who are identified as needing support and
encouragement to stay in school. It is the desire of the City to work with the School
District on mentoring programs for at-risk youth. The Safe Schools Safe
Communities Task Force is working with the Wellness Task Force to bring the
mentor program to all elementary schools.
The Community Services Department operates gymnasium facilities at two middle
schools in Poway. Recreation leaders at these sites are currently working with school
site supervisors to offer additional programming for the middle school students.
~: The City, through the Community Services Department, has contracted with
the YMCA PRYDE Program (youth-at-risk) to offer afterschool programs to
Meadowbrook Middle School students. The program was developed based on a
City-sponsored pilot youth-at-risk program offered at Meadowbrook Middle School.
Homework assistance and tutoring, structured recreational activities, community
services events, leadership training, and career awareness are several components of
the PRYDE program. The program operates Monday through Friday between the
hours of 2:30 and 5:30 p.m. It is projected that approximately 120 to 150 youth will
eventually be enrolled in the program.
The School District provides afterschool intramural sports programs at Meadowbrook
and at Twin Peaks Middle Schools. School District staff is offering a fee-based
afterschool program at Meadowbrook Middle School. It is expected that a
youth-at-risk program and afterschool programs will be offered at Twin Peaks Middle
School once a funding source is developed.
Proiect Duration: The Parks and Recreation Advisory Committee will assess and
prioritize needed recreation facilities by fall 1996.
Fiscal Impact: A budget of $83,000 over a three-year period has been approved for
the PRYDE program.
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7. GARDEN ROAD RECREATION FACILITIES
It is a goal of the City to build lighted basketball courts in the Garden Road area.
The City will also begin a pilot program in the Garden Road area in which the
multi-purpose rooms would be open to youth Friday and Saturday evenings with
parent supervision.
Status: The concept plan for the consolidation of Garden Park and the sports facilities
at Garden Road School has been completed. In order to secure funding, the project
must be prioritized by the Parks and Recreation Advisory Committee and the City
Council.
Proiect Duration: The plan has been referred to the Parks and Recreation Committee.
Fiscal Imoact: The fiscal impact is unknown at this time.
IX PUBLIC HEALTH AND SAFETY
1. CONTINUE DRUG AND ALCOHOL ENFORCEMENT PREVENTION AND
EDUCATION
It is the desire of the Council to continue its drug education and awareness campaign
and expand the City's drug abatement policies.
Since early 1988, the City Council has taken an active role in the war against drugs.
This positive approach to drug awareness is being exhibited in the schools through the
D.A.R.E. program, through the community with drug prevention information,
through the City's drug abatement ordinance, and through the City Council's adoption
of the Disturbing the Peace Ordinance.
An additional Juvenile Intervention Officer has been added to assist at Twin Peaks
Middle School, Meadowbrook Middle School, and Poway High School and has begun
working with various gang intervention organizations, juvenile services
organizations, and school administrators. The purpose of the program is to assist in
the coordination and implementation of progressive actions that help reduce criminal
activities involving youth. The emphasis of the program is to develop alternative
programs for identified "at risk" youth.
The City has also been active in ADAPT, a Countywide program aimed at educating
parents on the pitfalls of drug and alcohol use by children and young adults. Staff
will continue working with the community, schools, and churches in fighting the war
against drugs.
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Status: The City of Poway is committed to continuing its efforts toward drug
education and awareness. The City is currently involved in the ADAPT program, a
Countywide education effort aimed at educating citizens on the dangers of drug and
alcohol use. Staff also continues to actively work with community schools and
churches regarding drug and alcohol awareness. Likewise, the Safe Community Safe
Schools Task Force is involved in these issues.
Proiect Duration: Ongoing.
Fiscal Imoact: Minor fiscal impact.
2. CONTINUE TO KEEP LAW ENFORCEMENT ON THE FOREFRONT
Poway continues to enjoy one of the lowest crime rates in San Diego County. City
Council will continue its efforts to maintain effective and efficient law enforcement
efforts to preserve this standing. The City will continue to explore creative solutions
to specific problem areas, like vehicle thefts and burglaries, through coordinated
teamwork between patrol, detectives, and crime prevention personnel.
Additionally, the City supports the expansion of the Sheriff's Senior Volunteer
Program, Sheriff's Reserve Program, and encourages participation in the Sheriff's
Explorer Program. All of these programs provide additional service to the citizens of
Poway at a minimal cost. As a part of the service of the 22-member Senior
Volunteer Program, the new "You Are Not Alone" program has been initiated.
Through this effort, Poway's shut-in senior citizens are visited on a regular basis to
ensure their continued welfare.
~: The Poway Sheriff's Department contract provides the following level of law
enforcement to the City of Poway: (9) patrol deputies; (4) traffic units; (2)
motorcycle units; (5) detectives; (I) narcotics detective; (I) DARE deputy; (2) gang
suppression detectives assigned to Poway schools; and (3) community service officers.
Support services are provided by (4) dispatchers, crime prevention, and clerical staff.
Proiect Duration: Ongoing.
Fiscal Impact: Major fiscal impact.
3. EVALUATE FOOT PATROL CONCEPT FOR TOWN CENTER
Upon completion of the Creekside Plaza development, it is a goal of the City Council
to evaluate the feasibility of establishing a foot patrol for the town center area.
JUN 4 1996 ITEM 6
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S!lili!s: Creekside Plaza has hired a private security firm to patrol the area. Staff will
continue to examine the concept of a foot patrol concept for the remaining Town
Cen ter areas.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
4. PERSONAL SAFETY AND EMERGENCY PREPAREDNESS
Although a citywide emergency plan has been prepared for responding to disasters
that may occur within Poway, the Council would like to extend the plan to include
personal safety and disaster preparedness. This project would consist of educating
and assisting each Poway family in obtaining necessary equipment in order to handle
the first 72 hours of an emergency. Periodic self-defense and personal safety classes
will be scheduled each year.
Staff has been working closely with Poway Unified School District personnel to
complete emergency preparedness training and exercises on each of the 11 school
campuses located within the City. This training includes thousands of students,
faculty, and administrators. During 1996, all schools participated in drills.
Disaster preparedness training also included the establishment of programs for local
citizens to learn what they could do to help themselves prepare for a local disaster.
This program included service organizations and advertisements of the training which
was to be accomplished through Poway Today and the Poway News Chieftain.
A communitywide emergency preparedness and personal safety workshop was held
June 9, 1994. This session provided residents with the opportunity to purchase
emergency equipment and supplies to assist in the preparedness goal. The summer
1994 Poway Today also focused on disaster preparedness. Periodic articles provide
disaster preparedness advice to residents.
Staff has also held community meetings in areas of Poway which may be exposed to
specific hazards such as wildland fires. Several meetings have been held with High
Valley homeowners and positive results in the form of weed abatement have already
been observed. Additionally, a wildland fire prevention brochure was provided door
to door in high hazard areas throughout the City.
Status: Recent state legislation has mandated modifications to our Citywide
emergency plan to implement a new State Emergency Management System (SEMS)
by December 1996. Additionally, another communitywide emergency preparedness
and personal safety workshop will be scheduled in the next year.
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Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
5. GANG PREVENTION AND EDUCATION
In response to gang activity throughout the North County communities, it is the desire
of the City to develop gang prevention and education programs for Poway.
Status: The City of Poway, in conjunction with the Poway Unified School District
and the Sheriff's Department, is co-sponsoring a one-week daytime summer camp
targeting middle school students who are considered "at risk" for drug and/or gang
activity. The summer camp for "at risk" students will be held in 1997. The Safe
Schools Safe Community Task Force was developed to promote community safety,
education, and intervention through community involvement by including
representatives from the City, School District, businesses, civic groups, members of
the PT A, and interested residents to participate in this effort. Using a Federal
C.O.P.S. Fast grant, the City of Poway increased the number of detectives from one
to two in the gang suppression unit assigned to Poway Schools.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
6. GRAFFITI
To prevent the encroachment of community aesthetic standards by graffiti, the City
has adopted an ordinance to recover costs associated with graffiti abatement and
removal. The ordinance was amended to include penalties for graffiti by etching.
Responsible parties unable to pay for damages would be required to perform
community service to work off the damages. It is the desire of the City Council to
evaluate the implementation of a Volunteer Program to assist with graffiti abatement.
~: The Public Services and Planning Services Departments are coordinating
volunteer efforts to remove graffiti from private property. In FY 1994/95, the City
responded to more than 100 graffiti incidents costing the taxpayers an estimated
$11,000 and private property owners another $10,000. City maintenance crews spent
more than 400 hours removing graffiti. The City of Poway, the Poway Sheriff's
Department, and the Southwest Poway Homeowners Volunteer Task Force Team are
combining efforts to focus on graffiti removal and enforcement in Poway.
Proiect Duration: Initiated.
Fiscal Imoact: Minor fiscal impact.
JUN 4 1996 ITEM 6
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7. ENHANCE CODE COMPLIANCE ACTIVITIES
It is a goal of the City Council to maintain the high quality of life enjoyed by the
residents of Poway. The diligence of residents and business owners, coupled with the
educational efforts of the City's Code Compliance officers, ensure compliance with
sign, property maintenance, and other zoning development standards. It is the desire
of the City Council to increase the City's Code Compliance staff by one officer as
funding becomes available.
Proiect Duration: Ongoing.
Fiscal Imoact: There is a major fiscal impact to add a new staff position.
X PUBLIC IMPROVEMENTS
I. IMPROVEMENTS TO WEST SIDE OF POMERADO ROAD BETWEEN GLEN
OAK AND 9TH STREETS
Similar to the project on the east side of Pomerado Road, this project would result in
the installation of sidewalks, repair of retaining wall north of Holland, curbs and
gutters, landscaping, and street lights. This would complete the renovation of this
area that serves as one of the gateways to our City.
As funding becomes available, staff will develop plans for these improvements for
City Council consideration. These plans would be similar to those prepared for the
east side of Pomerado Road, less the sound attenuation wall. However, it is
anticipated that residents will be requesting a wall.
Status: Unchanged.
Proiect Duration: One year or less once funding becomes available.
Fiscal Imoact: Major impact: $1 million.
XI REGIONAL EFFORTS
1. CONTINUE AND ENHANCE REGIONAL INTERAGENCY COOPERATION
Many of the major issues facing Poway are common to our neighboring communities.
Effectively dealing with issues such as transportation, schools, parks and open space,
solid waste collection and disposal, recycling, hazardous waste, water supply,
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wastewater treatment, and water reclamation will require intergovernmental
cooperation in order to be properly addressed.
The City Council and City staff have always worked towards enhancing interregional
cooperation among jurisdictions. The City has continued to increase working
relations with local, state, and federal agencies and legislators. The Pomerado Road
Agreement (Memorandum of Understanding), the acquisition of Goodan Ranch, the
formation of the Poway Unified School District and City of Poway Subcommittee on
Interjurisdictional Cooperation, the completion of the County Hazardous Waste
Management Plan, and the formation of the joint powers Solid Waste Management
Authority are a few of the many projects that involve interagency cooperation.
Staff continues to work with other agencies on issues that impact the City of Poway,
such as the wastewater treatment and water reclamation project, Scripps Poway
Parkway, the 1-15 Light Rail Corridor Study, solid waste disposal, recycling, and
household hazardous waste collection events.
In FY 1993/94, the Metropolitan Transit Development Board (MTDB) will begin a
three-year advance planning study of the Interstate 15 (1-15) corridor between Centre
City San Diego and North County Fair. The study will examine the long-range
transit needs for the corridor and evaluate a number of alternative alignments and
types of major transit improvements (light rail transit [trolleys], bus transitways).
Staff will serve on the Project Advisory Committee to provide periodic updates on the
study's progress and provide input.
Also beginning in 1993, the San Diego County Water Authority initiated intense
regional studies of various alternatives to increase raw water storage to protect the
region from major natural catastrophes such as earthquakes. The study resulted in an
extensively documented draft environmental impact report/statement that was released
for review and comment in November 1995. The draft EIR identified a preferred list
of four alternatives each of which is environmentally sound. The Board will decide
this summer the final alternative to be constructed. The Authority embarked in
September 1995 on a Board of Directors driven study of possible water transfers from
the Imperial Irrigation District to the San Diego County Water Authority. Such a
transfer, potentially capable of bringing 400,000 plus acre-feet of water to the region,
would ease our dependence on the Metropolitan Water District of Southern California
for raw water supplies. Poway's appointed member to the Board of Directors is
active in overseeing and guiding these important water supply issues.
In addition, City staff has been taking part in SANDAG's informal bimonthly
Housing Committee meetings to discuss regional issues with housing practitioners,
Housing Element Advisory Committee, and Regional Growth Management Technical
Advisory Committee. Planning Services Department staff has also been working on
the North County Wildlife Forum, and the Multi-Species Conservation Program.
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The City supports the San Diego Area Wastewater Management District and has a
member on the Board. The City has taken a proactive position in resolving
transitional issues.
The City was instrumental in the formation of the Solid Waste Management Authority
and offers continuing support through its member on the Authority as well as through
various staff committees. The Authority has been uniquely successful in bringing
many issues regarding solid waste management under control. Since the Authority
was formed, tipping fees at County landfills for solid waste disposal have been
reduced by nearly fourteen percent ($7.50 per ton) and it was announced that a
similar reduction will occur beginning July 1, 1996.
~: Unchanged.
Proiect Duration: Ongoing.
Fiscal Imoact: There is no fiscal impact.
XII RESOURCE CONSERVATION
1. OPEN SPACE ACOUISITION
This goal is to preserve open space areas throughout the City in their natural state,
thereby maintaining the beauty of Poway valley. Specifically, properties such as
Twin Peaks Mountain, the Silver Lake rock outcropping, and the Goodan Ranch are
particularly desirable for preservation. On May 21, 1996, the Silver Lake site was
rezoned to Open Space Resource Management (OSRM).
The Silver Lake rock outcropping has been acquired by the City. The site has been
fenced, gated, and cleaned up. The intent for purchasing the site is to preserve the
area as an archaeological site and an educational resource for the community.
The State has purchased an adjacent property surrounding Blue Sky Ranch for
preservation as open space.
On December 9, 1992, Goodan Ranch became the property of the City of Poway,
City of Santee, County of San Diego, and the State of California. Goodan Ranch will
remain as an open space buffer between the cities of Poway and Santee. The City and
Redevelopment Agency have purchased parcels critical for habitat preservation,
including the Butcher property in Old Coach, Rattlesnake Creek Canyon, and Beeler
Creek at Old Pomerado Road.
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A Joint Powers Agreement for the operation and maintenance of Goodan Ranch has
been executed by the cities of Poway and Santee, the State of California Department
of Fish and Game, and the County of San Diego. Current use of the property
includes hiking, equestrian, and biking. The next step will be to finalize the
alternative use and management plan for Goodan Ranch.
Status: The Planning Department is in the process of preparing a subarea plan for
preservation of coastal sage scrub habitat in the City in accordance with the adopted
Natural Communities Conservation Program (NCCP). This program will further the
goal of preserving the eastern hills by focusing mitigation efforts in that area,
including mitigation for projects outside of the City of Poway.
In 1995, the City purchased 140 acres on Mount Woodson as mitigation for the
construction of Scripps Poway Parkway. This land provided a valuable link for
regional trails and preserved contiguous areas of sensitive habitat. The City
purchased an additional 400 acres of sensitive habitat as mitigation for parkway
construction.
Proiect Duration: Initiated/Ongoing.
Fiscal Impact: Moderate fiscal impact.
2. BLUE SKY RANCH ECOLOGICAL RESERVE
It is a goal of the City Council to maintain the Department of Fish and Game staff
interpretive specialist position assigned to Blue Sky Ranch. The first wildlife
naturalist left the position in December 1994.
Blue Sky Ecological Reserve consists of 470 acres of riparian, oak woodland, and
chaparral plant communities. The Reserve was dedicated October 7, 1989.
Additional property has been added to the Blue Sky Ecological Reserve, which now
consists of almost 600 acres of riparian, oak woodland, and chaparral plant
communities. The emphasis for Blue Sky has been on habitat preservation for an
increasingly urbanized setting and ecosystem awareness through educational
programs. Students and scouts of all ages have had the opportunity to explore
biological science in a "living classroom" in our community.
The interpretive services programs at Blue Sky have brought the wonders of this
biologically diverse reserve to more than 4,000 persons per month. Although
volunteers deserve much of the credit for the success to date, professional staff is
critical for needed direction and project coordination.
~: The County of San Diego is a property owner and partner in the management
of Blue Sky. The County has agreed to fill the interpretive specialist position with a
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County employee, provided the County does not incur a financial liability. A County
employee is currently providing interpretive services at Blue Sky. The County staff
position providing interpretive service will be funded by the City of Poway through
June 30, 1997.
Proiect Duration: Initiated/ongoing.
Fiscal Imoact: Moderate fiscal impact. The City will budget $58,000 in FY 1996/97
for the operation and maintenance of the Blue Sky Ecological Reserve. Funds are
being sought from service clubs to partially offset these costs.
XIII SOLID WASTE AND RECYCLING
1. HOUSEHOLD HAZARDOUS WASTE DISPOSAL PROGRAM
It is the desire of the City Council to establish a program to safely and ecologically
dispose of household hazardous waste.
~: In FY 1995/96 the City applied for and received a $56,000 Household
Hazardous Waste Grant from the California Integrated Waste Management Board
which was used to pay for two of four "recycle only" Antifreeze, auto Batteries,
motor Oil, and latex Eaint--"A.B.O.P." collection events in the City of Poway. The
other two events were sponsored by the County of San Diego Department of Public
Works. The grant was also used to advertise the collection events and promote the
proper disposal of household hazardous wastes in the community. The grant will
expire June 30, 1996, but the City will continue to assist the County of San Diego
with the planning and advertising of periodic Household Hazardous Waste (HHW)
collection events which will be held throughout the County.
City staff participated on a subcommittee of the SANDAG Technical Advisory
Committee and Citizens Advisory Committee which was directed to research possible
sources of funding which would allow for the continuation of HHW education and
collection activities at levels which would not reduce the high level of regional
awareness and participation in HHW activities that the County as a whole has spent
many years and resources to attain. A final report which recommends the
establishment of five permanent HHW collection centers throughout the County, the
pursuit of an Advanced Disposal Fee (ADF) on latex paint (similar to the ADF for
oil), and coordination of regional applications for grant funds which would benefit the
County as a whole, will be submitted to SANDAG for consideration.
The City was a recipient of a $15,900 Used Oil Recycling Grant from the California
Integrated Waste Management Board in FY 1995/96. The funds were used to help
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establish and advertise state certified collection centers in Poway. An updated used
oil recycling brochure was developed and printed in English and Spanish to promote
used oil recycling in the community. Promotional materials were also purchased with
the grant monies to distribute at school presentations and community events. A used
oil collection day for Poway residents has also been scheduled for Poway residents on
June 22, 1996.
The City will receive a $15,600 Used Oil Recycling Block Grant from the California
Integrated Waste Management Board for FY 1996/97 which will be used to continue
and expand the City's used oil recycling program.
poway joined with 15 other jurisdictions in San Diego County to submit a regional
application to the California Integrated Waste management Board for a two-year
(1996-98) Used Oil Recycling Opportunity Grant. If approved, up to $500,000 will
come to the region for the implementation of used oil collection programs and used
oil recycling education and outreach activities. By participating in a regional
program, the City will be able to enhance its public education and outreach efforts by
taking part in a regional multi-media campaign utilizing television, radio, and
newspaper to advertise certified used oil collection centers and services in Poway and
throughout the County. Printed materials will also be developed for distribution in
Poway.
Proiect Duration: Ongoing.
Fiscal Impact: Grant programs require matching funds from the City in the form of
monetary or in-kind contributions to the HHW programs. The majority of the City's
contribution is in-kind (staff time, use of City facilities, etc.).
2. ADDRESS THE REGIONAL REFUSE PROBLEM
San Diego County landfills will reach their maximum capacities sometime in the next
decade. Measures need to be taken to ensure that adequate site locations for future
facilities are acquired.
Pursuant to AB 939, solid waste taken to landfills must be reduced by 25 percent by
1995 and 50 percent by the year 2000. The preparation of a Countywide Integrated
Waste Management Plan (CIWMP) is another requirement of AB 939. The CIWMP
consists of four elements and a Countywide Summary Plan. Each city is required to
prepare three of the four elements for its jurisdiction: I) a Source Reduction and
Recycling Element (SRRE); 2) a Household Hazardous Waste Element (HHWE); and
a Nondisposal Facility Element (NDFE). The County of San Diego is required to
prepare the fourth element, a Countywide Siting Element, and the Countywide
Summary Plan.
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Status: In compliance with AB 939 mandates, the City adopted and received state
approval of the three required planning documents: The Household Hazardous Waste
Element, Source Reduction and Recycling Element, and Nondisposal Facility
Element. The County anticipates approval of the Countywide Siting Element in
April, 1996, which will then be forwarded to all jurisdictions in San Diego County
for City Council approval by June, 1996. The Countywide Siting Element, jointly
prepared by the County and the City of San Diego, demonstrates that there is at least
15 years remaining disposal capacity, if combined with proposed landfill expansions
and increased diversion efforts, to serve all jurisdictions within the County.
The first annual report following adoption of the SRRE will be submitted to the
California Integrated Waste Management Board in August 1996. In this report, the
City must demonstrate that it achieved the 25 percent waste reduction rate in 1995.
Using an adjustment formula provided by the California Integrated Waste
Management Board which takes into account changes in population and economics,
the City was able to estimate the maximum number of tons of waste the City is
allowed to dispose of in order to achieve the 25 percent waste reduction goal. The
City's actual 1995 disposal data was significantly less than the estimated allowable
disposal. This indicates the City exceeded the 25 percent waste reduction rate.
Preliminary calculations show that the City achieved a waste reduction/diversion rate
of 55 percent in 1995.
The City continues to actively participate with other cities to bring solid waste
management under control within the County of San Diego. In FY 1994/95, the City
became a member of the San Diego Solid Waste Management Authority. The
Authority, which is comprised of the Cities of Del Mar, Encinitas, Lemon Grove,
National City, Poway, Solana Beach, Vista, and the County of San Diego, is
governed by a commission comprised of representatives of the member agencies.
Additionally, the City of Poway and the Cities of Carlsbad, Del Mar, Escondido,
Oceanside, San Diego, San Marcos, Solana Beach, Vista, and the County of San
Diego received designation as the North County Recycling Market Development Zone
(RMDZ). The City of Encinitas has since petitioned to join the RMDZ. The
purpose of the program is to attract businesses in to the zone that will take recycled
material out of the waste stream and use it as feedstock to produce a recycled
product. The goal of the RMDZ is to increase the amount of recyclable materials
used and the number of end users for these materials in the region. The program
offers financing, permit assistance, and siting assistance to potential businesses.
The City of Poway has participated in economic development conferences in various
jurisdictions throughout the County to promote the RMDZ Program.
The RMDZ Program is slated to end in 1997. Senate Bill 1535 (pending) will extend
the sunset date for the RMDZ program from 1997 to the year 2006. The City has
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written a letter of support for this legislation which will extend this program because
it is an integral part of the region's solid waste management strategy.
The City entered into an exclusive franchise agreement for solid waste, recyclables,
yard waste and compostable materials collection services with Mashburn Waste and
Recycling Services on September 20, 1994, which went into effect January 1, 1995.
In accordance with the provisions of the franchise agreement, Mashburn Waste and
Recycling Services reduced its rates on July 1, 1995 to correspond with the decrease
in the San Diego County tipping fee. Solid waste rates were reduced by
approximately 4.39% for single-family residential customers and by approximately
6.96% for multi-family and commercial customers. It has been announced that the
tipping fee will again be reduced in July 1996. This will result in another downward
rate adjustment for Poway customers. Mashburn will be allowed to request a rate
increase commensurate with any increase to the Consumer Price Index (CPI) at the
same time. Mashburn completed its first full year of operation under the franchise on
December 31, 1995. A total of 9,780 tons of recyclable materials was collected from
single-family and multi-family residences in 1995, compared with approximately
4,431 tons of recyclables collected under the curbside collection program in 1994.
In August, 1995, the City applied for a Beverage Container Recycling grant from the
California Department of Conservation to expand recycling efforts in Poway. The
City was notified in March, 1996 that it has been awarded a $38,000 grant to
implement an outdoor beverage container recycling program at City parks and
designated bus stops. The grant will be used to purchase special recycling containers
made of 95 percent recycled content to be placed at all City parks for the collection of
glass, cans, and plastic containers. Mashburn Waste and Recycling Services will be
assisting the City with the implementation of this program.
Proiect Duration: Ongoing.
Fiscal Imoact: Grant programs require matching funds from the City in the form of
monetary or in-kind contributions to the recycling programs. The majority of the
City's contribution is in-kind (staff time, use of City facilities, etc.), and a small
portion is monetary.
XIV TECHNOLOGY
1. TECHNOLOGY AS INFRASTRUCTURE
Since technology is expected to playa significant role within government
infrastructures, it is a goal of the Council to further technology as an infrastructure
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within the City. Technology asan infrastructure may be achieved by utilizing the
City's library as a gateway for technology.
The City expanded its computer capability with the purchase of a new mini computer
system with a UNIX platform in 1993. The software for the system is on an
ORACLE database. Payroll and Finance capabilities were implemented as of July
1994. The system includes a network of approximately 110 personal computers
throughout the City. The network will be enhanced through future fibre optic
connections.
The recently enacted Telecommunications Act of 1996 will allow telephone companies
to offer cable services and allows cable companies to offer local and long distance
phone services. Poway residents will benefit from the competition that is anticipated
between the phone companies and cable companies through reduced rates for
enhanced communication services and cable services.
Pacific Bell's new fiber-optic network being developed in Poway will provide videos
on demand and other entertainment services, as well as education, health care
services, government services, and community information.
Status: Staff is currently reviewing bid specifications for the trenching and
installation of fiber-optics and copper wiring at the Lake Poway facilities. This is the
first phase of the telecommunications network to link all City facilities. The bid
specifications will be submitted to Cox Communications for its review in April 1996.
Staff is anticipating beginning this project in early FY 1996/97.
The staff is also seeking grants to conduct a feasibility study for locating a
telecommuting center in the new library. Staff is anticipating that funding for the
study will be secured through a grant in FY 1996/97.
Proiect Duration: Initiated/ongoing.
Fiscal Impact: The total fiscal impact is unknown at this time; however, the cost for
the telecommunication network could be funded through the City's cable mileage bank
with Cox Cable. The proposed improvements are projected to result in reduced
monthly cost for telephone service.
2. ON-LINE ACCESS TO COUNCIL AGENDAS AND CITY INFORMATION
It is a goal of the City Council to provide on-line access to Council agendas and other
City information. Because computer technology has become available to residents,
the City will investigate ways to integrate technology into our agenda distribution and
public education programs. According to a marketing survey conducted by Cox
Communications in July 1995, approximately 68% of Poway households have
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personal computers and access to Internet through services such as OnLine,
CompuServ, and Prodigy.
The Internet is a global network of an ever-increasing number of computer systems
that can communicate with one another. Current estimates put the number of Internet
systems worldwide at approximately five million, with over 70 million users and
growing at a rate of 15% a month. The web is easy to use with a point and click
graphical interface, and it has been standardized across all computing platforms. On
August 16, 1995, AT&T announced plans to offer access to the Internet, saying "it
wanted to make on-line services as common and easy to use as the telephone." MCI
and Microsoft Corp. will also be offering Internet access within the next six months.
~: www.ci.poway.ca.us/poway is the location of the City of Poway's Home Page
on the Internet. The information initially provided includes the City Council agenda
front sheets for the current weeks; an alphabetical list of services provided and phone
numbers titled "We Work for You" giving information on Lake Poway, Community
Park, Old Poway Park, and the Performing Arts Center; and a community calendar
with a form that can be filled out by an organization and returned electronically with
information on their special events. To date, groups such as Poway Valley Riders
Association, the Poway Artists League, Poway Rotary Club, Soroptimists
International of Poway, and Poway Womans' Club have submitted information.
Information regarding City-sponsored special events are also included. A section
titled "Current Issues" is available for City staff to notify the public regarding
changing issues. The first items in this section were related to regional water issues
and a status report on the trash contract. Public response has generally been
favorable. Questions regarding Internet access were added to the community
questionnaire and may provide information on other information that citizens are
interested in having available in this forum. An insert for the water bill will be
prepared later this year regarding the availability of our Home Page.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
xv TRANSPORT ATJQN
1. SOLVE TRANSPORT A TION PROBLEMS IN POW A Y
It is the goal of the City Council to continue working toward solving the City's traffic
problems, including the completion of State Route 56, Scripps Poway Parkway, and
Poway Grade through a traffic management plan.
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S!lili!s: The City Council continues to work toward solving traffic problems in
Poway. On October 9, 1992, a three-mile stretch of the Ted Williams Parkway (State
Route 56) west of Pomerado Road was opened. In addition, the Scripps Poway
Parkway has been completed 6,000 feet west of Pomerado Road and was opened to
1-15 in October 1993.
The Environmental Impact Report (EIR) for Scripps Poway Parkway east from
Sycamore Canyon to State Route 67 has been certified. The County of San Diego is
processing a County General Plan Amendment. The project is on schedule and within
budget. The roadway is slated to open in October 1997.
Proiect Duration: Ongoing.
Fiscal Imoact: Major fiscal impact. The project budget is $36 million.
2. LIGHT RAIL ALTERNATIVES STUDY
It is the desire of the City Council to work with the Metropolitan Transit
Development Board (MTDB) in their study to evaluate the potential for a light rail
system in the 1-15 corridor. A light rail system in the 1-15 corridor has the potential
of connecting Poway to other light rail systems in the County.
The 1-15 corridor study area extends approximately 35 miles from Centre City San
Diego in the southern portion of the County to Escondido in North County. Thirty
miles of the corridor, between Centre City in the City of San Diego and North
County Fair in Escondido is under the jurisdiction of MTDB. A five mile segment
between North County Fair and SR 78 is under the jurisdiction of the North County
Transit Development (NCTD) Board. The study area includes portions of the 1-15,
SR 15, SR 163, and SR 94 freeway corridors.
A Major Investment Study (MIS) which began in 1993 is evaluating short- and
long-term transportation needs for the I-IS corridor. The four major study tasks are:
1. Define and compare alternative highway and transit improvement strategies,
including alignments, stations, modes (i.e. rail, bus, carpool), and operation.
2. Prepare an Evaluation Report summarizing the results of the analysis and
documenting all relevant technical information (including environmental
impacts) used to recommend a preferred' transportation improvement
alternative.
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3. Analyze land-use factors that impact the ability to serve the corridor with
alternative modes and develop recommendations that could improve access to
the preferred alternative.
4. Prepare a financing plan for implementing the preferred alternative.
The study is using a number of criteria to evaluate the various alternatives including
ridership, capital and operating costs, socio-economic and environmental impacts,
employment accessibility, and land use integration.
~: The study has been organized into four phases to help narrow the various
model, alignment, and operational alternatives being evaluated. During each phase,
public workshops will be held to review the results and recommendations. The
schedule for the review period for each phase is as follows:
Phase 1 - Initial Set of Alternatives: spring 1996
Phase 2 - Conceptual Definition of Alternatives: winter 1996
Phase 3 - Final Definitions of Alternatives: summer 1997
Phase 4 - Selection of the Preferred Alternative: spring 1998
Proiect Duration: Ongoing.
Fiscal Imoact: Unknown.
3. INCREASE CAPACITY OF THE SCRIPPS POWAY PARKWAY
To increase capacity of the Scripps Poway Parkway, it is the desire of the City
Council to provide six traffic lanes from Mercy Road to Highway 67.
Status: The western segment of Scripps Poway Parkway located in Poway has been
constructed as a six-lane roadway to Mercy Road. Although the portion of the
roadway located in the City of San Diego is presently four lanes, the road has been
constructed so that the construction of two additional lanes is possible. San Diego
amended the Community Plan to classify the roadway to six lanes. However, San
Diego has no active plans for widening the roadway from four to six lanes with
Miramar Ranch northeast of Spring Canyon Road within San Diego.
Proiect Duration: Five years or less to construct.
Fiscal Impact: Moderate fiscal impact. Approximately $100,000 to move curb line.
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4. SCRIPPS POWAY PARKWAY TO ROUTE 67
It is a goal of the City Council to continue efforts to build the Scripps Poway
Parkway to Route 67 by 1996.
~: The Environmental Impact Report for the roadway was certified in
February 1994 and the County of San Diego has processed a General Plan
Amendment to move the location of the roadway to Poway's preferred alignment. On
May 17, 1994, the Poway City Council approved the B-1 modified alignment for the
eastern extension of Scripps Poway Parkway. The road will be constructed to four
lanes with sufficient right-of-way to accommodate the future construction of a six-lane
roadway. The final design was completed in the summer of 1995. The construction
contract was awarded in October 1995.
Proiect Duration: The roadway is expected to be open by October 1997.
Fiscal Impact: Major fiscal impact: Project costs are currently projected to be
$36 million.
5. DESIGNATION OF THE SCRIPPS POWAY PARKWAY AS A STATE HIGHWAY
The Final Report of the Transportation Task Force included a recommendation to
explore the feasibility of State Route designation for Scripps Poway Parkway as a
means of maintenance funding.
Status: Concurrent with the design of the Scripps Poway Parkway extension, staff
will be contacting Caltrans to determine criteria and requirements for future
designation as a State Route. A report will be submitted which will outline
requirements and advantages and disadvantages of State Route designation.
Proiect Duration: Ongoing.
Fiscal Impact: Unknown at this time, due to possible additional design requirements
for State Route designation.
6. PLAN REGIONAL TRANSIT CENTER
In response to improving mass transit services, this goal would involve formulating
plans for a regional transit center, possibly located in the South Poway Business Park,
adjacent to the Scripps Poway Parkway. This goal would include pursuing State and
Federal funding options to fund the Transit Center.
The consulting firm of BRW was hired by the Metropolitan Transit Development
Board to conduct a transit center feasibility study for Poway. The final report was
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completed during FY 1992/93. The draft study has identified two potential areas for
a transit center; one in the town center area and the other in the South Poway
Business Park.
On September 8, 1992, the City Council reviewed the draft transit center feasibility
study with MTDB staff and BRW. The report was referred to the City's
Transportation Advisory Committee and staff for review and comment. The study
concluded that a local transit center on Midland Road between Hilleary Place and
Poway Road was feasible. The City has constructed a bus turnout and shelter on
Midland Road south of the Post Office.
~: The City has constructed community transit centers on Midland Road south of
the Post Office and on the east side of Midland Road adjacent to MegaFoods.
Another local transit center will be constructed on Poway Road as part of the new
Poway library project.
As part of the 1-15 Corridor Study, sites for transit centers will also be studied. The
study will determine if a regional transit center is warranted and, if so, the
appropriate location for the regional transit center. The portion of the 1-15 corridor
dealing with potential station locations will be in draft form by October 1995.
Proiect Duration: An additional local transit center will be located on Poway Road
adjacent to the new library. Construction will begin in FY 1996/97.
Fiscal Impact: TDA funds will be available for this project estimated to cost
$150,000.
7. NATURAL GAS VEHICLES AND PUMP STATION
In an effort to address air quality within the San Diego region, it is the desire of the
City Council to develop a phase-in program to convert all City vehicles and buses to
natural gas while pursuing the installation of a natural gas pump station in Poway.
Discussion: The School District, through a grant from SDG&E, has installed a
natural gas fueling station for school buses. The School District, through a state
grant, has received ten compressed natural gas (CNG) -equipped school buses. Based
on a joint use agreement, the fueling station may be utilized for City vehicles.
It is known that CNG can be purchased for approximately $0.50 per gallon less than
gasoline or diesel; air emissions are reduced by approximately half. Staff has sent
one equipment mechanic to a week-long school that addressed maintenance and repair
of CNG vehicles.
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As the City develops the requisite experience to capably support a fleet of CNG or
other alternative-fueled vehicles, additional conversions will be made and new
vehicles manufactured for these fuels will be purchased to replace vehicles that have
passed their service life.
Status: Three maintenance trucks used in the Public Services Department have been
converted to compressed natural gas (CNG).
The City will purchase five to seven new vehicles in FY 1995/96. In July 1995,
SDG&E installed a natural gas line to accommodate a CNG fueling station at the
Vehicle Maintenance Yard. It is anticipated that the City will have its own fuel
pumping station by 1998 when the majority of the City's fleet will be CNG vehicles.
On March 26, 1996, the City Council adopted a Resolution authorizing the City to
become a "Stakeholder" in the effort to designate the San Diego Area as a "Clean
Cities" Region and participate in a joint application for designation to the
U.S. Department of Energy. Participation in this cooperative effort, which is
coordinated by the San Diego Regional Fuel Coalition, reaffirms the City's
commitment to expand the use of alternative fuels and alternative fuel vehicles in the
Community. The City participates in the San Diego County Regional Alternative
Fuel Vehicle Coalition by attending meetings where information is shared about new
developments in alternative fuels and resources are available to assist agencies in
implementing their programs.
Proiect Duration: Ongoing.
Fiscal Imoact: To minimize the fiscal impact, the program will be phased in by
purchasing CNG-equipped replacement vehicles through the Capital Replacement
Fund. The City will also pursue additional grant funds to offset the cost of
converting to a CNG predominant fleet and establishing a CNG fueling station.
8. ALTERNATIVE TRANSPORTATION LINKS TO POW A Y ROAD
Upon completion of the Scripps Poway Parkway to Route 67, it is the desire of the
Council to begin planning alternative transportation links to Poway Road, Old Poway,
the South Poway Business Park, and Beeler Canyon. Alternative transportation
systems may include a tram system, park and ride for shoppers, and horse drawn
carriages for weekend use from Old Poway to the City's town center.
Status: Staff is working with Metropolitan Transit Development Board (MTDB) to
ensure that transportation links to Poway are included in the 1-15 Corridor studies.
The studies will evaluate various alignments and the potential for a rail or a
capital-intensive, high speed express bus service in the 1-15 corridor. Information on
the status of the 1-15 studies will be presented to the City Council in late 1995.
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Staff is also evaluating the economic feasibility of alternative transportation systems,
such as tram, park-and-ride for shoppers, horse-drawn carriages, and cable car buses
for use on weekends from Old Poway Park to the City's town center.
Proiect Duration: The 1-15 studies will take approximately two years.
Fiscal Imoact: The fiscal impact is unknown at this time.
XVI WATER RESOURCES
1. PURSUE RECLAIMED WATER AGREEMENT WITH THE CITY OF
ESCONDIDO AND THE CITY OF SAN DIEGO
The purpose of this goal is to seek an agreement with the City of Escondido and the
City of San Diego for access to reclaimed water from the Escondido water
reclamation facility. The project includes construction of reclaimed water distribution
pipelines from the City of Escondido across San Pasqual River/Lake Hodges and
connection to the north end of Poway.
Discussion: On March 3, 1992, the City Council took action to submit a Letter of
Intent to the City of Escondido for the purchase of reclaimed water from the City of
Escondido's water reclamation facility. The City of Escondido is pursuing the
construction of a water reclamation facility and low interest loans from the State
Revolving Fund. The City of Poway completed a Master Plan for the Distribution
System. This Master Plan includes the construction of pipelines across San Pasqual
Valley connecting North Poway with Escondido's distribution system. The Master
Plan includes alternatives with and without the City of San Diego constructing their
infrastructure. San Diego is pursuing alternative water management strategies which
include injecting reclaimed water in San Pasqual basin and extracting water for reuse.
Status: A Basin Plan Amendment with the Regional Water Quality Control Board has
been completed to allow the City to implement use of reclaimed water. Poway is
discussing a purchase agreement with Escondido.
Proiect Duration: The agreement for the purchase of reclaimed water is expected to
be completed by December 1996.
Fiscal Imoact: Major fiscal impact: The estimated construction costs of a reclaimed
water distribution system is $6.9 million.
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2. SUPPORT STATE AND FEDERAL WATER RESOURCE EFFORTS
As California entered its sixth year of drought, it is the desire of the Council to
continue supporting State and regional efforts to increase water resources through
improvements in the State Water Project and the removal of government restrictions
to a free market for water resources.
The San Diego County Water Authority (SDCW A) has taken the lead in San Diego
County in supporting efforts that will eventually result in an increase in water
resources. The City Council's appointed Director on the SDCWA Board, Public
Services Director, Randy Williams, continues to work with SDCW A to support State
and regional increased water resource efforts.
Although the drought has been declared over, the SDCWA is continuing its long
range program of conservation, improvement of water pipeline import facilities, and
its program to site and construct major water storage facilities within the County, both
on an independent and a participative basis.
~: The SDCW A continues to represent all cities and water districts based upon
the direction of its Board of Directors and the input from member agency general
managers and staff. The intense regional studies of various alternatives to increase
raw water storage to protect the region from major natural catastrophes such as
earthquakes are coming to the final decision point. The study resulted in a
documented draft Environmental Impact Report (EIR) that was released for review
and comment in November 1995. The draft EIR identified a preferred list of four
alternatives each of which is environmentally sound. The Board will decide this
summer the final alternative to be constructed. At present, it appears the final
alternative will be the combination of constructing a new reservoir at Mount Israel in
the Olivenhain Water District, reoperating Lake Hodges, raising the height of the San
Vicente dam by 54 feet, and interconnecting these reservoirs with pipelines and
pumping stations to distribute stored emergency water throughout the SDCW A service
area.
In September 1995, the SDCW A embarked on a Board of Directors driven study of
possible water transfers from the Imperial Irrigation District to the San Diego County
Water Authority. Such a transfer - potentially capable of bringing 400,000 plus
acre-feet of water to the region - would ease our dependence on the Metropolitan
Water District of Southern California for raw water supplies.
Another important project underway - and recently approved by the State Department
of Health Services - is the "repurification" of treated wastewater from the now under
construction North City Water Reclamation Plant. A separate treatment plant will
process the reclaimed water through six additional barriers (treatment techniques) to
standards that exceed potable water. As a step, the "repurified water" will be
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conveyed by pipeline to the San Vicente Reservoir where it will be impounded for
several months before being treated at the City of San Diego's Alvarado Filtration
Plant.
Poway's appointed member to the Board of Directors also serves on the SDCWA
Board Committees for Engineering and Operations as well as Water Reclamation.
Through these duties, he is active in overseeing and guiding these important water
supply issues.
Proiect Duration: Ongoing.
Fiscal Impact: There is no direct fiscal impact at present; however, the Board of
Directors continues to consider the impact of capital projects as described above on
the rates paid by member agencies and ultimately the consumers for water supplies.
The impact on rates to consumers is the acknowledged single-most important
consideration in decision-making at the SDCW A Board.
3. INCREASE WATER STORAGE CAPACITY
Since Poway is dependent upon Northern California and Colorado River water
supplies which may be limited during times of water shortages, it is critical for the
City to maximize its alternative water resources. It is a goal of the City Council to
continue evaluating increased water storage capacity in Poway while exploring
alternative water resources.
Discussion: In the City's pursuit of seeking alternative water resources, five test
wells were drilled at City parks. Considerable capital expense would be required to
make the water usable for potable purposes. Other options are being considered, such
as: (1) construction of small capacity holding tanks near the wellhead that could be
used for direct parks or landscape maintenance district irrigation, street cleaning, and
sewer flushing; (2) pumping to the Business Park area for blending with treated water
for distribution and use through the reclaimed water distribution system; and
(3) on-site treatment using small package plants to remove dissolved solids to an
acceptable level, permitting direct irrigation use. The City is also contemplating
acquisition of a well owned by Standard Pacific that is located in the vicinity of "The
Grove" residential development. This site may be close enough to the filtration plant
to make it cost-effective to transport the well water to the plant for use as filter
backwash water. Similarly, it may be possible to "re-plumb" the well to directly use
the water for irrigation in the nearby landscape maintenance district.
Status: Efforts to negotiate with the Ramona Municipal Water District for shared use
of Lake Ramona have been discontinued until further notice. Changes to the Ramona
MWD Board and in the position of General Manager have temporarily stymied
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progress in this arena. Staff hopes to be able to reopen these negotiations within the
next two years.
A consultant, Boyle Engineering, has been hired to provide a detailed analysis of the
proposal to purchase the existing well owned by Standard Pacific and to use the water
for irrigation along Espola Road and Lake Poway Road for Landscape Maintenance
District 86-1A, currently our most expensive residential LMD. Boyle will advise on
technical feasibility issues as well as acquisition of the property. Initial reports are
promising.
The City Council approved in principle a proposal to construct a new flow control
and metering station that would permit bi-directional flow of treated water either from
the SDCW A's Ramona Pipeline to Poway or from Poway to the pipeline for retail
sale of excess water to other cities/districts. SDCW A Engineering staff is currently
designing the requisite infrastructure.
Proiect Duration: Ongoing.
Fiscal Impact: Each of the above-described scenarios will benefit Poway customers
by offsetting rate increases for delivery of treated water or by improving reliability of
water supplies during emergency situations.
4. WATER RECLAMATION
As Poway is dependent upon water supplies that are interruptible in times of water
shortages, a goal of the City Council is to maximize alternative water supplies.
Reclaimed water may supply upwards of 6 million gallons per day (MGD) of water
supply for landscape irrigation and unrestricted recreational purposes. The goal of the
City Council is to secure sources of reclaimed water distribution system to maximize
the supply of reclaimed water to the City of Poway.
~: The City of San Diego is constructing the North City Water Reclamation
project, a 30 MGD plant designed to produce reclaimed water for irrigation. Further,
the City of San Diego is studying the upgrading of the existing North City Water
Reclamation plant to an Advanced Water Treatment Facility with the goal of
supplementing the water supply to San Vicente Reservoir. One of the possible
alignments of the transmission main from North City Water Reclamation to San
Vicente is along the Scripps Poway Parkway. This alignment may provide the highest
quality and most economical reclaimed water to Poway. Po way will continue to work
with San Diego to secure the delivery of reclaimed to Poway. Poway will construct a
reclaimed water storage reservoir in South Poway Business Park required for the
distribution system of North City reclaimed water.
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Proiect Duration: Construct reservoir in 1997.
Fiscal Impact: Poway is expecting to secure delivery of reclaimed water at the cost
of potable water with the added benefit of eliminating future expansion of the water
treatment plant. Storage reservoir cost of $1. 75 million.
5. SALE OF TREATED WATER TO RAMONA
The purpose of this goal is to investigate an agreement with the Ramona Water
District for the sale of treated water from the City of Poway's Lester J. Berglund
Water Treatment facility. Staff estimates that sufficient excess capacity exists to sell
3,000-6,000 acre feet per year to Ramona without diminishing the capability to serve
the water needs of Poway residents. This would serve as a revenue enhancement and
would potentially reduce water rates to Poway citizens by distributing fixed costs over
a larger base due to increased sales volumes.
Status: The draft agreement and supporting calculations for proposed rates was
completed, however, changes to the Ramona MWD Board and in the position of
General Manager have temporarily stymied progress in this arena. Staff hopes to be
able to reopen these negotiations within the next two years. There remains
considerable benefit both to Poway and Ramona, as well as the region, if an
agreement can be implemented.
Proiect Duration: Currently on hold. Anticipate reopening negotiations within the
next two years.
Fiscal Imoact: Over an eight-year period, the sale of 3,000 acre feet per year of
treated water could save City of Poway customers $1.9 million.
6. IMPLEMENTATION OF WATER CONSUMPTION-BASED SEWER RATE
The City of Poway calculates sewer rates by allocating system costs to all users on a
per equivalent dwelling unit cost. This flat fee distribution results in charges to
households which consume small amounts of water equal to that of a household using
significantly more water. It is the desire of the City Council to examine a
consumption-based, tiered sewer rate. This complex sewer rate calculation study can
be performed by the City's new computer system when fully implemented.
Status: The utility billing software is anticipated to be fully operational by fall 1996.
A water and sewer rate study, with a full analysis of tiered sewer rates and other
alternatives for our customers, will be conducted. A search for a consultant will be
initiated in 1996. Implementation of water consumption-based sewer rates will
coincide with water billing software.
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Proiect Duration: Initiated.
Fiscal Impact: No fiscal impact is anticipated, since lowered sewer rates for small
water consumers will be offset by incremental increases in high water consumers to
recover system costs.
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