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POC - San Diego's First Night and 10~ ~' p.O. Box 40482, San Diego. Celifornia 92164 (619) 2~0-5638, FAX (619) 280-9437 November, 1994 COMMUNITY MEMORANDUM To: Principals Scouts and Troops Educators and School Clubs Arts and Culture Associations PTA's and Parent Groups Ethnic Associations Religious and Civic Groups Day Care and Senior Care Centers Team Sports All persons doing good in San Diego From: Patrick O'Brien Executive Director Re: San Diego's First Night and 10 Here in San Diego, non-profit community work is hard for both big and small groups. First Night provides a new approach in these difficult times. First Night gives all non-profit groups the opportunity to raise money with the sale of First Night tickets. Purchase tickets at the wholesale price- of $5/ticket and earn $2 for each ticket sold at the public retail price of $7 per ticket. San Diego's First Night, now in its third year, is an alcohol-free New Year's Eve celebration for all people of all ages. An estimated 25,000 people will enjoy music, food, art, entertainment, dancing and more at the San Diego Concourse on December 31 from 4:00 p.m. to midnight. The benefits to non-profit participants in San Diego's First Night and 10 include: * Media Collaboration - In addition to our co-sponsor, KGTV Channel 10, First Night is promoted by five radio stations and six newspapers in three languages: Leverage our $200,000 worth of media for your organization's benefit. * Community Fund Raising - Schools, seniors, artists, human service and civic groups, religious and sport groups all benefit financially with the largest New Year's Eve celebration in California. Community collaboration is the key. * Quality and Commitment - Join us and support a healthy, safe and fun celebration of our past and future. Business, human service, education, arts and culture stand together for a better San Diego. "All People...All Ages...One Future" We appreciate your review of this package and encourage you to support this collaborative Z