Item 6 - Discussion of Scope & Topic Areas for Citizens Survey AGE )A REPORT SUMI RY
rRO#: Oaees L. Bowersox, City N&n~'~
INITIATED BY: Oohn D. Fitch, Assistant City Manager
Reba Yrtght-quastler, Director of Planning Services
Pm Gravel, Nanagmnt Analyst
DATE: Narch 28, 1995
SUBJECT: Discussion of Scope & Topic Areas for Cttizens Survey
ABSTRACT
Staff was directed on January 19, lgg5 to lnittate the process for conducting a
Citizen's Survey. SANOAG was contacted and delivered a preliminary estimate through
their Local Technical Assistance (LTA) program.
ENVIRONNENTAL REVI~
This Informational report is not subject to CEQA.
FISCAL IMPACT
The preliminary estimate of $25,703.00 suggests the total cost for a Citizen's Survey
would be under $30,000.00.
AOOITIONAL PUBLIC NOTIFICATION ANO CORRESPONDENCE
None.
RECOMMENDATION
It is recommended that the City Council direct staff to enter into a contract with
SANDAG through their Local Technical Assistance program, identify topics and proceed
with the development of a draft questionnaire.
ACTION
1 of 21 NAR 29 t995 ITEM 6
AGENDA REPORT
CITY OF POWAY
This re~. is included on ~e Consent Calendar. There ~11 ~ no ~r~e discussion of ~e re~ prior to approval ~ ~e
Ci~ Council unless members of ~e Council, s~ff or public request it to ~ removed from the Con~nt Calendar and
di~ussed se~rately. If you wish to have this re~ pulled for discussion, plea~ fill out a slip indicaEng ~e re~ numar
and give it to ~e Ci~ Clerk prior ~ ~e ~ginning ~ ~e C~ Council m~Eng.
TO: Honorable Mayor and Members of the City Council
FROM: James L. B0wersox, City Mana~t~lfT~
INITIATED BY: John O. Fitch, Assistant City--Manager
Reba Wright-Quastler, Director of Planning Services
Pam Gravel, Management Analyst?J2(
DATE: March 98, 1995
SUBJECT: Discussion of scope and topic areas for Citizen's
Survey
BACKGROUND
The City of Poway has completed two Citizen Surveys in 1981 and 1988.
Additionally, a Business Survey was also completed in 1988.
In 1981, 11,130 questionnaires were mailed out to all households and 48.8 percent
or 5,431 were returned which is a higher than average rate of return. There were
4 major areas covered in the survey: respondent profile which included
socio/economics and demographics; parks and recreation; growth management; and,
development and land use. In 1988, all Poway households were again surveyed,
however, this time the survey covered a wider area of topics and concerns. The
questionnaire was sent to 14,510 households and 5,401 surveys were returned which
represents a response rate of 37.2 percent. Besides demographics, the areas
covered included 6 other topics: city services; shopping; transportation;
recreation; the center for performing arts; and, growth and development. The
1988 Business Survey was sent to out to 1,754 businesses, 981 were at commercial
locations and 773 were mailed to home businesses. The response rate was poor
with only 313 surveys returned. Of the returned surveys, 218 or 22.8 percent
were from commercial locations and 95 or 12.3 percent were from home businesses.
One of the goals and objectives for the City Council for fiscal year 1994/1995
is to complete a Citizen's Survey every other year. In order to meet this
objective, staff was directed on January 19, 1995 to initiate the process for
conducting a Citizen's Survey. SANDAG was contacted and delivered a preliminary
estimate through their Local Technical Assistance (LTA) program.
ACTION:
2 of 21 NAR 2~ 1995 ITEM 6
Agenda Report
- March 28, 1995
Page 2
FINDINGS
Using the last survey as a guideline, Karen Lamphere of SANDAG was able to
respond with a preliminary estimate that is based upon information obtained from
the last survey conducted. In order to fully explore the City's options, SANDAG
was asked to provide their estimate based upon a city-wide distribution of about
15,000 surveys as well as for a random sample of only 2,000 households. The
estimate to send out a questionnaire to 15,000 households with no follow up
mailing is $25,703.00, which includes the LTA deduction of $1.000.00. The cost
of a random sample mailed to 2,000 households with a follow-up mailing is
$1],470.00. As there hasn't been a Citizen's Survey for over 6 years, staff
recommends that all households in Poway be sent a survey.
In order to obtain information that will allow us to make comparisons between
data obtained from the first two surveys, the following topics are suggested to
be included in the ]995 Citizen's Survey.
Demographics- income, age, education, occupation, length of time in Poway
City Services- areas needing improvement, library, youth needs, pedestrian
pathways
Shopping- location of most often used facilities, desired services or products
Transportation-bike paths, carpooling, transit uses, i.e. dial-a-ride
Recreation- programs offered, programs desired, after school programs, recreation
facilities
Center for the Performing Arts-times used, contributions for funding, role in
community
Use of computer technology in the household.
The list of specific topics and subtopics should not be considered complete. In
addition, it might be desirable to contact other agencies, such as the school
district, to inquire whether they wish to add any questions.
ENVIRONMENTAL REVIEW
This informational report is not subject to CEQA.
FISCAL IMPACT
The preliminary estimate of $25,703.00 suggests the total cost for a Citizen's
survey would be under $30,000.00.
PUBLIC NOTIFICATION AND CORRESPONDENCE
None.
RECOMMENDATION
- It is recommended that the City Council direct staff to enter into a contract
with SANDAG through their Local Technical Assistance program, approve
3 of 21 I~AR 2~ 1995
Agenda Report
March 28, 1995
Page 3
distribution to all households, identify the topics and proceed with the
development of a draft questionnaire.
JLB:JDF:RWQ:PGG:kls
Attachments:
A. Letter from Karen Lamphere
B. City of Poway 1981 Community Survey
C. City of Poway Resident Survey(1988)
4 of 21 )f~AR g!)1995
RE,.,EB/ED
Sa~ Diego
PLANNING DEPT, ASSOCIATION OF
FP..~t"~.~ 6~ 1995 Suite 800, First Interstate Plaza
401 B Street
San Diego, California 92101
~'~S. Pal~ Gl'~vel (619)595-5300 Fax (619)595-5305
Management Analyst
City of Poway
PO Box 789
Poway, CA 92074-0789
Dear Para:
This letter will provide you with a cost estimate for conducting the proposed Poway Citizens
Survey. From our discussion, I understand that the survey instrument would be similar to the
one used in the 1988 study, and that you would like two cost estimates -- one for mailing one
survey to every household in Poway and one for mailing the survey to a randomly selected
sample of households, with a follow-up mailing to non-respondents.
In addition to providing decision makers with information about the views of the City's
residents, surveys can serve other puxposes. For example, not everyone will complete the
survey they receive in the mail, but many will at least read it and become educated about the
issues addressed in the survey. Making all residents feel part of the decision making process
can also be an important consideration. If these aspects of the survey are the most important,
then a mailing to all 15,000 households makes sense.
On the other hand, surveys can also be used to test public opinion about issues and be relatively
confident that the survey results accurately reflect the views of all City of Poway residents. If
results that can be measured in terms of their statistical reliability are most important, then a
survey where a small group of households is randomly selected for participation would be the
methodology of choice. A second mailing to those who did not respond to the first survey
would be conducted to .increase the rate of response-and therefore the reliability and usefulness
of the results. In thi~ case, surveys would be mailed to approximately 2,000'households with '
the expectation that about 800 would be/eturned. It is important to note that this sampie size
would be adequate for a city-wide analysis of the results. If a comparison of responses between
sub-groups (for example, different geographic-areas of the city) was desired, then the sample
size would need to be increased. I have assumed a city-wide analysis of the results for purposes
of the following cost estimate.
The SANDAG tasks and associated costs for the two alternatives are shown below. I have
assumed that the City of Poway will provide adequate mounts of City letterhead, if the cover
letter is to be printed on original letterhead rather than a photocopy of the letterhead. I have
also assumed a response rate of 35 percent for the survey to all households and 40 percent for
the mailing to a sample of 2,000 households. The summary report would discuss the results for
all respondents (as a group) in detail, along with mss-tabulatioas of selected questions. Ia
addition, we would provide you with computer priatouts of as many cross-tabulations as you
desire.
EXHIBIT A' I~AR 2~, '1995
MEMBER AGENCIES: Cities of Cadsbacl, Chula Vista, Coronado, Del Mar, El Cajon, Endnitas, Escondido, Impedal Beach, La Mesa, Lemon Grove,
National City, Oceanside, Poway, San Diego, San Marcos, Santee, Solana Beach, Vista, and County of Ben Diego.
2 1 IAISON MEMBERS: California Department of Transportation, U.S. Department of Defense, S.D. Unified Porl District, and TijuenaJ~aja California.
SANDAG responsibilities and estimated costs for this project are as follows:
Surveys sent to
Pamdom Samp. le of
Surveys Seat to 2;000 Households with
15,000 Households, Follow-up Mailing
Task: 1N'O Follow-uo Mailing (~5.500 oieces total)
1. Quesfionnai~ design/pretest $ 570 $ 570
2. Layout/printing/folding/stuffing $5,420' $2,200
3. Purchase of mailing labels and mail-out/business $1,650 $ 750
reply envelopez
4. Mail.out postage (bulk rate) $1,950 $ 525
5. Return postage (business reply) $3,938 $ 600
6. Follow-up procedures: numbering surveys/ sds $ 520
labels; keeping track of non-re~aondents
7. Prepare returned surveys for data entry, in¢l.cllng $3,220 $ 860
coding v~ponses to one open-ended que~ion
$. Data entry; computer programming/processing $4,775 $1,265
9. Analysis of data: s~,,m~ry report $4,340 $4,340
(text/tables/selected charts)
10. Meetings; presentation of results to City Council or $ 840 $ 840
other group
TOTAL SANDAG COSTS $26,703 $12,470
LESS LTA DEDUCTION (1.000~ (1.000')
COST TO CITY OF POWAY $2~,703' $11,470
* The preparation of the surveys for ma,-out (foldi~, stuffing, etc.) for this aitemative would be
subcontracted to a local mailhouse. This cost is approximate.
Surveys of this type usually take between three and four months to complete (from initial agreement
to proceed to final report). If the questionnaire or draft summary report require extensive review
and comment by several people or groups, this time frame would be lengthened.
This project will be conducted through the Local Technical Assistance (LTA) program. In
accordance with LTA policy, we would need ~-letter from the City Manager requesting our
assistance with this project and acknowledging the cost. This letter should be sent to Bob Parrott,
SANDAG Director of Research. If you have any questions or need further information, please call
me at 595-5355.
Sincerely,
Senior Regional Planner
cc: Bob Parrott, SANDAG Director of Research
~ o~ ~! I~R 2~ 199.~ iTEM ~
· ' , OFFICE USE ~
CI~"f OF POWAI
1981 COMMUNITY .%URVE~
~E~ERAI%
5-6. In which of the following sections
of Poway do you live?
:::~(~-] 04. ~r~a 4
~ 0~. ~re~ ~
~2~ 06. Area 6
~ 07. A=ea 7
08. Area 8
09. A=ea 9'
~ 10. Area 10
7-14. R~y did you originally come to live in Poway? (check the items that
apply)
~%~ 7. Friends or relatives
% ~0 8. Close to employment
%x%%~ 9. Lower home pri~es -
%ZZ~10. Larger lots {acreage) available
~_~11. Schools
~%~711. Less densely populated, less conqested
~_,~_~1S Shopping and services
~:~L~_I,~. Rural atmosphere
15. ~ow many years have you lived in Powa,?
-- %~0 2. 3 years ~ 6. 20 years
:~ ~%743. 5 yea~s ~_~ 7. over 20 years "
~q04' 10 years
7 of z~. EXHIBIT B MAR 2~ 1995 ~'EM ~
II. pARKS AND P. ECRKATION
16-24. Which of the following recreational facilities/programs do you feel are
needed most in Poway. %Check cne or more)
~qq 16. Public Swimming Pool
~017. Lighted Tennis Courts
q0~18. Soccer and/or Football Fields
%~19. Little League and other softball and baseball fields
~7020. Lighting for Athletic fields
~%2~21. Performing Arts
~22. Multi-purpose Teen Center'
~02523. Senior Activities
~4. Commercial recreation opportunity
25. Would you prefer (check only one):
~1|~ 1. More small neighborhood mini-parks (in my neighborhood)
~25 2. More local parks (15 minute walk).
3. More community parks (30 minute_walk, 10 minute drive)
4. More regional parks (15 - 30 minute drive)
26.' Dc yc~ kngw where the new Poway Cormmunity Park is?
2¥. If so, have you attended any functions at the Poway Community ParkY
~.7%~ ~s ~. £~O~ .0
28-31. Would you consider supporting a bond issue to purchase additional park,
open space and to build park facilities in Poway? (Check one or more)
~28. Yes, to preserve geologic landmarks, i.e. Twin Peaks, Boulder
Mountain, Tooth Rock and Mt. Woodson.
~29. Yes, but only for open space in my neighborhood.
%~k~30. Yes, anywhere in the City of Poway.
~3_1. No, I would not be willing to share in th, cost.
32. Do you support the City's goal of establishing public hiking and riding
trails in Poway?
~.~85 ~s 2. I~l ~ ~0
~IAR g~, 1995 ITEM
8 of 21
l}~fd ol 1000 I'T'~'%~
GROWTH MAHAGEMENT
33. The present population of Poway is approximately 37,000 people. The
Poway General Plan call~ for a maximum population of 52,000 by 1995.
What do you feel should be the maximum population of Poway? (check only
one)
~5~. 4s,ooo ?~ 4. ~oo,ooo
~1.7_~ 2. 52,000 ~1" 5. 100,000 or more
~3. 75,000 ~O 6. No maximum should be
specified.
34. Do you feel the City o~ Poway should: (check only one)
%~.~01. Stop growth
~--~--~2. Reduce current growth rates.
q~3. Maintain current growth rates.
~ 4. Allow higher growth rates.
~q } 5. Let the market place determine growth rates.
~Z~.O6. No opinion
Currently 20% of housing in Poway is renter occupied, should City
policy: (check only one)
{~:,~---'~ 1. Discourage more rental units
~ 2. Encourage more rental units
~0~3' Maintain current level.
36 Do you support City Policies which have resulted in a decrease in
maximum apartment densities from 29 to 15 units per acre?
1.3q52~ES 2. ~10 ~o 3. ~-/SNO oP~.~o.
37-42. uhould the City allow the conversion of apartments into condominiums?
(check one or more)
~__ 37. Yes, with no restrictions.
i O~ 38. Only when replacement apartment units are built.
{~ 39. Only if they meet current City standards.
%'704 40. With special consideration given to the elderly and handicapped
renter.
I~% 41. No conversions should be allowed.
~-~ 42. No opinion
Should the City of Poway: (check only one)
2150~. Promote a rural community atmosphere?
~___~ 2. Promote rural-residential community atmosphere?
--. ~:~3. Promote an urban community atmosphere?
9 of 21 ~AR 25 1995
44. Should the develo~emt of hillside or hilltops be limite~ to retain
existing ridge lines?
1.4~0 YES 2. ~Z~ NO 3. ~4 NO OPINION
45. Should the City promote a co. unity shopping Mall in Central Poway?
~- ~02 ~ ~. 2~o ~. 5~% No o~0~
46. Should the City allow developers to build in flood-prone areas?
~ 1. ~es, but with appropriate protection measures re~'~red
~ 2. No, not until a comprehensive flood pl~ is adopted.
Z~O~ 3. NQ
% ~ 4. No opinion
47. Should sch~l fees collected from Poway developers be used to build or
improve sch~ls outside the City of Poway?
~. ~ ~s ~.~W~0 ~: z07~o o~o~
48. Should developers bear the cost of improving flood drainage
facilities?
~. ~74~s ~. Z~9 ~0 ~ ~. ~0 ~o o~0~
49. Should developers bear the cost of keeping equistrian and hikiDg trails
open to the public?
~. ~ ~. ~Z43~o ~. 5~A~o o~o~
50. Shcu!d developers bear the cost of improving roads in Poway',
~. 3~s ~. ~7~ ~o ~. AS~ ~o o~o~
51. Should the City of Poway develop ~tronqer sign and billboard
limitations?
~.A22~s ~. 5~ ~o ~. ~% ~o o~o~
10 of 21 [~IAR 251995 ITEM
Vd T~ANSPORT;,TION
52-54. DO you commute out cf P¢~,ay regularly?
YES NO
53. For shopping 1 2.
54 For social, recruational, purposes 1 2.
55-64. Do you or any members of your family use the bus system from Poway to
other areas in the San Diego region? (check one or more)
~ 55. Yes, to downtown San Diego ~ 60. Yes, to Vista
~L~ 56. Yes, to Mission Valley ~ 6]. Yes, to 0ceanside/Carlsbad
~ 57. Yes, to E1 Cajon '~ 62. Yes, to Del Mar/La Jolla
~_~. 58. Yes, to Santee/Lakeside ~O~ 63. Yes, to Rancho Bernardo
59. Yes, to Escondido ~64. No, I do not use the bus
system at all.
~I. SOCIO-ECONIMIC
65. Including ~ourself, how many people live in your household?
%~5 2. Two .~_0 7. Seven
%~_~3~ &' Four ~ 9. ~ore hhan eight
~5. Five
66. How many school age children grades K-12 live at home?
4. Four
~.O5. Five
~ 6. Six
~ 7. More than six
67-68. Which category best describes the total family income?
~'~ O1. Under $3,000 ~'e)7 08. $25:001+~ tc $30=000
, 02. $3,000+, to $5,000 ~0~ 09. $30:003+:~ ~o $35~000
~ 33. $5,001+, to $8,000 ~ 10. $35~001+~ ho $40~000
%~% 04. $8,001+, to Sl0,000 ~L~ 11. $40,00~+~ ~o $50,000
~%-~- 05. $10,001+, to $15,000 ~_~ 12. $50,00'1+~ ho $75.000
. 06. $15,001+, to $20,000 13. $75,001+, to $100r000
07. $20,001+, to $25,000 ~ 14. $100~001 plus
TR.~K YOU FOR YOUR COOPERATION~
~AR ~ 1995 ITEM
1[ of zz JAN ~1 1988 ITEM
CITY OF POWAY
RESIDENT SURVEY
GENERAL
1. In which of the following sections of Poway do you live?
(Refer to map.)
Area 1 ot ~..~
[] Area202 ~0
[] Area303 ,~O
[~]~ Area 4 o4 ,~ ~'
[] ~eaS0s ~
~ ~6~ /~0
~eag~ ~
6 10
10
9
2. How long have you lived in Poway?
[] Under I year I ..c$~ f-i 10 years and under 15 years s
1-] lyearandunder3years2~,.C/ [] 15 years and under 20 years s' &20
~] 3 years and under 5 years ~ ~'*F. [] 20 years and over ? *~3'~ ~,~
[2 0f 21 t S~a.dunder30ye~,~? EXHIBIT C
3. Why did you originally come to live in Poway? Indicate your first most important reason with
1. second most important reason with a 2, and third most important reason with a 3.
Friends or relatives t .I'J,P~ 33-~ 3-,~ ~ Open space/rural environment ¢
__ Close to empl03~nent ~ ~,~'~.~J',9 Schools s ,o~ .o~,.~,
~ Lowe~homepflces$7~f,7.~o~~ ~ Other(specifY)6
4. Please Indicate your general level of satisfaction with the quality of life in Poway.
[] Highly Dissatisfied 1/~,3' [] Satisfied 4 -~?~0
[] Dlesafls6ed ~ 2~'~ [~ Highly Satisfied
[] Neither Satisfied nor Dissatisfied
5. Please Indicate Il you feel the following services and facilities are adequate or inadequate in
Poway. Since you have lived in Poway. please Indicate if you feel these services have improved.
CHECK ONE CHECK ONE
Gotten Remained
Adequate Inadequate Improved Worse the Same
Street & Sidewalk Repair [~]~ [] J3~,.~ ~-[~'~.~ a [~] ?~,~ []/~Y~ (12.131
Police Protection [--['Y/3~., [] ~'~,~'" [--]~ooP [--13.'9 ~-'~f3} (14-15)
Fire Protection {"~*~*~3 [] ~3 []~,33'~ [] "~3 ~o (16-17)
Paramedic Services
Library Facilities []~09 []/~?~ []
Recreational Programs []J.T'.~ ~ [] ~'~, [~.lo/f' CI.'.T'.,~. [-]/')"~ ~ (22.23i
Park & Parkway Haintenance ~-~/J'? [] ~&~ ~723 [~3"~ []/~07 (2~-25)
Sum Cleaning ~fa& [] fsJ' []~ []¥J~ []~)~'~' (26-27)
Activities for Youths
Traffic Movement
Animal Conu'ol
6. Of the following, please indicate the three which you feel are m~st needed in Powa¥. Indicate
your highest priority with a 1, second priority with a 2, and third priority with 'a3. If you feel
none of these is needed, please check the last choice'.
Camm
- Lighted tennis courts 0i/~ ~ · ~ ereial recreational opportunities os (34.39)
~ Senior citizen activities 02,~$~J~J~o ~ Hiking and riding Iralls 0?y~$~9,Y~ f;~,? .
Youth (adolescent) activities Other o~ O~F~'- ;~'. '~/u/~y 2% ~//, ~L/.--u a
~ Library facilities 0si;,~&v 9~f~.3-o~' ~ None 10,~/~ MAR'~, 1~J5 "II~-WJ ~
SHOPPING/RETAIL
7. Please indicate where you shop most often for the following t~pes of products and services.
Please check only one area for e~/service.
Rancho North Mira Other North
Poway Bemardo Count~ Fair Mesa CW. Areas San Diego
I 2 3 4 S 6 (4048)
Groceries [] ;~'/~' Fq Ya:~'~ I-1.C' ~ ~' I~ Y.~
Medicine/Drug
Store Goods t'-~37,;~ ~ []/020 [] ?~ ~ ~'..~ []./~X
Television /
Clothing/
Do-It-Yourself
Produ~s/T~ts ~ ~J23 ~ ,~ ~ ~3 ~ ~O~ ~
Sporing Go~s ~/~G ~ ' ~22 ~& ~/~O
Toys/Hobby
Household
Furnishings ~3~ ~0 ~ ~o~ ~//~ ~/~0
Dining Out ~76~2 ~o~ ~ ~ ~ ~1~ ~ ~2~
8. ~cluding p~chases of ~oc~es or gasoline, how bequend9 do you and o~er members of your
household shop In Poway? (Check One)
~ At least once per da9 1 2~ ~ L~s than once per week t///~
~ 2 to 3 ~mes per week 2/J~o ~ Seldom s~
~ At least once per week 3 ]~/~ ~ N~er (Please s~p to qu~tion ~10) 6 J~
9. Please indicate when you and oth~ members of ~our household shop in Poway most o~en?
(Check one)
Weekday, da~ime ~ ~ 2/7
Weekday, evening ~
Weeken~ 3
10. ~at ~e the main rea~ns ~ou do not shop in Powa~ mo~e oh~? Indicate ~our~ir~ mo~
imposer r~n ~th a~ second mo~ im~nt reason ~th a 2~ and thud mo~ imposer
reason ~ a 3.
Qmlt~ sel~on or avallabfiIW of merchandise 01 l~#j ~Jf~ ~ o ~ (51.s6)
No major dep~ment stor~ in Powa~ ~ ~/o~
T~ ~ensiw/ve~ ~ms~e m~chandise ~ ~ ~v
~o~miW to other are~/la~ of ~nvenl~ce ~ ~o3~ a3~v
No cmu~ shopping area ~ Poway ~ jjf ~f~
Poway Road U~c/cong~on problems ~ ~v ~ff~
Qu~ of merchandise In Poway ~ ~ ~3~ jF/
U~ m~it~ ~ange s~c~ ~ ~faj ~ ~
Unpl~nt shopping atmosphere ~ ~j~ ~0~ ~
No qu~W r~a~an~ in Poway 10 3~v ~/~
Stor~ ~e ody/und~dable horn 11 f~/~ ~
Sm~ stor~ have high ~ rate 1~/o~ go~ 9j
_ Stor~ ~ter too much to teenage/not adul~ ts ~i2//2~~R 2~ 1995
of 21
TRANSPORTATION
11. Do you t~avel out of Poway regularly?
Yes No
For employment []3~f'v' []d~°~ (57-59)
For shopping ~],~ 7 ~-l#~'d
For social/recreational purposes [] ~36"~. [] ,P/~
12. Do you or any members of your household use the bus system f~om Poway to any of the follow-
ing areas in the San Diego region?
Yes No
Downtown San Diego and Mission Valley ~'-I.~'o [] ~-o~. (~0~3)
Rancho Bernardo/Escondido ' i'-I.~,~
Vista/Oceanside/Carlsbad [] 3o
La Jolla/Del Mar [] 3.3 [].~/~.~
13. How often do you and/or your family members use the following services of the Poway Transit
System?
5 or more 2-4 1-4 Less than
times times times once
per week per week per month per month NEVER
I 2 3 4
Fixed Route Bus []
Dial-A-Ride [] g I-l// []~'o [-I/~g.~ [] V~,V'
CalLA-Ride [] ~' []lA [] 3 ~ [] ~.V' []~90~'
14. In July 1988, CALTRANS will open a carpool/bus i~ne on 1-15 ('High Occupancy Vehicle" or
'HOV' lane). This will be a separate lane, from the Cannel Mountain Road Interchange to the
1-15/163 split, carrying traffic southbound in the morning and northbound in the afternoon.
Use of the ~HOV' lane requires that at least two persons be riding In the vehicle.
Yes No
Will you use the HOV lane to commute to werk (68-69)
or in the course of your work? [] ~ [] ~/~O/
I! a 'park & ride" lot were available near the an-rnmp,
would pou be more likely to use the "HOV~ lane? [] ?3,/ I-lY~o
15. Do you carpool to work now?
~-J Y~s (Please continue with Question ~16) t :1 ~0 (70)
15 Of ~1 ] No (Please skip to Question #17) i F~P37 ~R 2 ,1995 6
16. If you presently carpool to work. how many people are there in your group? [] Two ~
[] Three 2
[] Four ~
Fiveor more
17. Proposition A (which passed In November 1987) provides additional funds for transportation
purposes. Please indicate with a ]__your highest priority for expenditure of these funds within
Poway and your second priority with a2.
'/~"~, ~2 ~, Espola Road IA] (from Poway Road /~ii ~ (72-73)
to Twin Peaks Road) 1
/~3~.~ ~/~ Poway "Grade" [BI (Poway Road east
of Espola) 2
/,~c~.T ~f',2 South Poway Parkway (proposed) ICI :~
~Oa.¥ ~ State Route 56 ID] (Twin Peaks Road) 4 '
/~.~ ~¥! Sycamore Canyon Road (proposed) [El from
the South Poway Parkway to Poway Road s
~:O,~j~/A Neighborhood Stree~ Resuriacing s
..~o~..~ ~¥ Other (specify) ?
RECREATION
18. Have you or other household members participated in the recreation program offered by the
City of Poway Community Services Depm-tment during the past 12 months?
[] Yes (Please continue with Question #19) ~/~¥~'-
[] No (Please skip to Question ~20) 2
19. If yes, how did you find out about the City of Poway Recreation Program? (Please check only
[] Poway Today I ~&~
[] Poway News Chieftain ~.~/~
[] Community Services Department Recreation Brochure $
[] Poway Unified School District Flyers ¢
[] From a friend/family member $
[] Other (specify) S ,~ 7
20. A community swimming pool Is being planned for Community Park at BowTon Road. If you
and/or your family members plan to use this pool. which of the following paylnent methods
would you most prefer (check one)? If you and/or your family members do not plan to use the
pool, please check the last choice.
[] Unlimited use membership (annual fee) ! ~:~' . 6)
[] Purchase in advance a specified number of visits for a discounted price 2 f~3'~RR ~ 1 1995ITEM ·
[] Pay each time you or your family members use the swimming pool $ ;,~
~] Do not intend to use the swimming pool (if you have checked this response, please skip to
16 of 21 Question #25). 2~"/~ [~IAR g ~' 1995 ITEM .6
21. Please consider the following swimming-related activities for which the pool may be used.
Indicate with a 1 the activity for which you and/or your family intend to use the pool most
quenriy and In~'~cate with ~.~2 the activity which you and/or your family prefer as a second
priority. ' ~
[] Lap swimming (exercise) ] ~/~ '~-)-~' (77.7S)
[] Water aerobic exercise classes 2 /'~f.,, ~ ~D
[] General recreational swimming 3 ~,'9~ 6¥!
[] Organized competitive swimming 4 ~,, ~,
[] Instructional swimming/swimming lessons $ ~'o2.;
22. For which of the following pool activities would you most prefer to have "adult only" time
periods designated (check only one)? If you do not want designated "adult only" time periods.
check the last choice.
[] Lap swimming (exercise) ~ ,t &/
[] Water aerobic exercise classes 2
[] General recreational swimming 3
[] Organized competitive swimming 4 ~)
Instructional swimming/swimming lessons 5 ~
Do nOt want "adult only" time periods s Oo J
23. Please consider the following types of recreational facilities and programs which may be
enjoyed by youths (adolescents). Of the listed facilities and programs, please indicate which
-- programs/facility you feel the City of Poway should support as the highest priortty~l._:and the
second priority 2._; If you feel none of these is needed, please check the last choice.
[] Organized sports ~ /~ ~oo (80.81)
[] Daytime social / cultural activities (e.g., picnics) 2 ,~9~ ~-~
[] Evening social/cultural activities (e.g., dances, concerts) 3 J~J?~'
[] Multi-purpose teen centers ¢ /.r&£j
[] None 5 ~
LIBRARY FACILITIES
The County of San Diego operates a branch library in Lively Center on Poway Road.
24. How often do you or other members of your family use the Poway Ubrary?
- [] One or more visits per week t 2~ (continue with Question ~25)
[] 2 to 4 visits per month ~ 733 (continue with Question #25)
[] About one per month 3 ~;o (continue with Question #25)
[] A few times per year ~ ~ a-)~ (continue with Question #25)
[] Rarely use the Poway Library s/~3& (skip to Question #27)
[] Never use the Poway Ubrary s ~(~ (skip to Question #27)
25. Based upon your use of the Poway Library, please rank the following features in their orde~
importance to you. Indicate your first priority with a 1_~, second priority with a 2, and third
priority with a3.
Collection of books and periodicals ~ ,/bo,~., (~33.~ 330
Staff help i J~l~ .~T~
Library programs s ~r~ ~O.~
-- Evening hours ~ .9/..r~ a'~,~ ~'YJ- MRR 2 $1995
__ Ubrary facility s ¥/'7.~ .r~'~
Other (specify) 6 &3.. ~,
12 of ~!
26. Please rate Poway Library services:
[] Excellent ~ $,,~
[] Fair a 66-c-
Needs improvement ~ ~'~
27. Would you be willing to pay a special tax assessment for the provision of increased library
[] Yes~ /g3~t !87}
[] No ~
28. Would you and/or other members of your family use the Poway Library more frequently if:
Yes No
The collection of books and periodicals were increased [] '~'~ & []/'~/'~' 1~--~-901
Library hours were extended : [-1,~'~o [].~lo~
Library programs/special activities were expanded []v¥~3 i--13o5'6
CENTER FOR THE PERFORMING ARTS
The Poway Center for the Performing Arts will be cons~ucted at the northwest corner of Poway Road
and Titan Way (Poway High School) and is expected to open in the fall of 1989.
29. What kinds of entertainment would you most like to have scheduled? (Indicate your highest
priority with a~l, your second priority with am2. and your third priority with a3.) Plays I .9/$3., I,,lo~ $00
Musicals z ~?~ ~ ~37
~r~ a d13~ ~8~ ~81
Cl~lc~ music a ~ ~/~/~
R~ music ~ ~O~ ~ ~
'Popul~' music 7 ~J q~ ag~
Dance, ~1) ~'~ ~o~ ~AR 2 1 1995ITEM
~8 of 2~
89
30. How often do you think you, or members of your household, will attend performances? [] More than once a month 1
[] About once a month 2 /'~//
[] Several times a year $
[] Once a year 4 $~.~,
[] Less than once a year s 3/0
31. If a special fund were established for the Center, would you be willing to contribute?
[] Yes ~
GROWTH AND DEVELOPMENT
32. How do you ieef about the following kinds of building and development in Powey?
Favor Favor Oppose Oppose No
; Strongly Somewhat Somewhat Strongly Opinion
I 2 3 4 S (96-100)
More single-family housing []$'$¥ []//3J-' ~[]./~ i--~/gY~ ~-j.70~F
More apanmen~ ~ ~ ~ ~ ~ ~&7 ~ ~
More condominiums ~/~ ~ ~/6 ~ ~32~ ~2//
More shopping ~ ~ ~ ~/o ~/o6/ ~/~
More indus~al/commercial
development ~/3 ~i3/0 ~0~ ~ ~/
33. The present population of Poway is approximately 40,000 people. Based on current zoning, a (101)
maximum population o! about 55,000 is estimated. What do you feel should be the maximum
population of Poway? (Check only one.)
[] 45,000 or less 1 3o/.~. [] loo,0OO or more ¢ ~,.~
[] 55,000 2/~ ~ [] No maximum should be specified s'79-~
[] 75,0oo a 9
SOCIAL-ECONOMIC INFORMATION
About Yom Household
34. Do you own or rent yom residence?
Rent2 J AR 1995 ITi::M $
19 of 21
35. What type of home do you live in?
[] Single family detached house ~ ~2Y [] Condo/Toumhouse
[] Apartment 2 ~/~ [] Mobile Home
36. Including yourself, how many people live in your household?
[] One I ¥~Q. [~ Four 4 /3~/ (I04)
[] Two2 /~$c3 [] Five or mores
[] Three 3
37. How many children under 18 live in your household?
[] Nonel.~$~' [] Three¢ ~
[] One 2/~3o [] Four or more
38. Which category best describes your household's total income in 19877
[] S10,000 and under o~ ~'~' [] S50,001 to S75.000
[] $10,001 to $15,000 02 7..~ [] $75,001 to $100,000
[] S15,001 to 520,000 0~20~ [] S100,001 to S125,000
[] 520,001 to 530.000 o~..~.'~ ~ S125,001 to 5150.000
[] $30.001 to S40.000 os~Oo [] Over $150.000
[] S40,001 to S50.000 0e f9,~.
About the Head of Your Household (Principal Wage Earner or one Of the Major Wage Earners
in your Household)
39. Age
[] 18'241 (.~' [] 45-544
[] 25-34~/o2~ [] 55-045
[] 35 - 44 ~ I~'~,~ [] 65 or older s~f'lJ"
40. Education
[] Some high school or less 1/$-~ [] Some college s /~$~ (109)
[] High school graduate ~ '~ [] Four yea~ college ~aduate
~ P~ad~te de~ee
41. Occupation
~ Prof~ion~/technlcal I 330~ (I10'
~ Manag~/adminls~ator/o~/prop~or ~
~ ~mun/foreman/op~aflve/la~rer ~
~ Mflit~s2?6
~ R~ed 6 ~ J~AR
Other (sp~) ~
20 o~ 2~
42. Ethnictty: Please i?dicate your race/ethnicity.
[] White (non-Hispanic) t ~'7'/ ~ (I11~
[] Black 2
[] Hispanic 3
[] Asian 4
[] American Indian
[] Other (specify) 6 /~'
43. What is the location of your place of employment?
[] Poway o~ ~'~" (112-115)
[] Escondldo/Rancho Bernardo/Vista/San Marcos
[] Nonth County Beach Cities 03
[] Mission Valley/Sports Arena/Point Loma 04-~ff~
[] Mira Mesa/Kearny Mesa/Clairemoo! 05
[] La Jolla/Del Mar 0~
[] Downtown San Diego/Hillcrest Area 07
[] South Bay/Coronado 0~
[] La Mesa/East County o9
[] Other (specify) 10 ~ '~
44. Thinking of your neighborhood as well as the City of Poway in general, what do you personally
feel ate the most important issues or problems facing residents of this City?
2 1995 ITEM
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