Item 8 - Status of City Council Goals and Objectives
AGENT>- REPORT SUM~ISTRIEU'TED
TO: Honorable Mayor and Members of the City Council
F1l0~: Ja.es L. Bowersox, City Man~
INITIATED BY: John D. Fitch, Assistant City Manager
Penny Riley, Senior Management Analys~
DATE: June 13, 1995
SUBJEcr: Status of City Council Goals and Objectives
ABSTRAcr
Annually, the City Council reviews the status of Goals and Objectives for the City of
Poway established from the current fiscal year to begin developing Goals and Objectives
for inclusion in the upcoming fiscal year's financial plan. Provided in Attachment A
is a comprehensive listing of Fiscal Year 1994-95 Council Goals and Objectives.
ENVIRONMENTAL REVIEW
This item is not subject to CEQA review. When appropriate, environmental review will
be performed at the project level.
FISCAL IMPAcr
The anticipated fiscal impact of each Goal and Objective is included in Attachment A.
ADDITIONAL PUBLIC NOTIFICATION AND CORRESPONDENCE
None.
RECO~~ENDATION
It is recommended that the City Council receive and file this report and initiate a
workshop or Council meeting date in August, 1995 to present Council Goals and
Objectives for inclusion in the Fiscal Year 1995-96 financial plan.
AcnON
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AGENDA REPORT
CITY OF POW A Y
INITIATED BY:
Honorable Mayor and Members ~f~~e city council
James L. Bowersox, City Mana~
John D. Fitch, Assistant City Manager
Penny Riley, senior Management Analys~
TO:
FROM:
DATE:
June 13, 1995
SUBJECT:
City Council Goals and Objectives
BACJ:GROmm
On November 15, 1994, the city council approved a list of 72
Goals and Objectives for Fiscal Year 1994-95. At that time, the
City Council established Goals and Objectives ranging from
immediate to long-term in nature which were incorporated into the
City's financial plan. New goals for the fiscal year included:
After School Care for Middle School Students; Affordable Housing
Rehabilitation Program; Palomar College Satellite Campus;
Retention of the Interpretative Specialist position at Blue Sky;
Sale of Treated Water to Ramona; and Implementation of Water
Consumption-based Sewer Rates.
Annually, the City Council reviews the status of Goals and
Objectives established from the current fiscal year to begin
developing Goals and Objectives for inclusion in the upcoming
fiscal year's financial plan. Following the City Council's
review of Goals and Objectives, the Council has historically set
a workshop or meeting date to present new Goals and Objectives to
staff for the upcoming fiscal year.
FINDINGS
Provided in Attachment A is a comprehensive update of Fiscal Year
1994-95 Council Goals and Objectives. Staff reviewed the
progress of each goal and provided an updated status section for
each of the items previously identified by the City Council.
Under each topic category is a description of each item as
adopted by the Council followed with the fiscal impact and
project duration.
ACTION:
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The fiscal impact pertaining to each Goal and Objective is also
included in the attached status report. The fiscal impact of each
project is based upon the following four categories:
1) No fiscal impact;
2) Minor fiscal impact, less than $100,000;
3) Moderate fiscal impact, more than $100,000 but less than
$1,000,000; and
4) Major fiscal impact, more than $1,000,000.
Due to the size of the current Goals and Objectives report, staff
is recommending the deletion and consolidation of several
existing goals. Staff will continue to pursue these matters, but
the headings will be removed from the annual report. The
following matters have been successfully implemented and will be
removed from the report for the coming fiscal year:
. Continue to Attract Good Quality Restaurants
. Implement Committee-for-a-Day Plan
. old poway Park
. Intramural Program
Law enforcement remains a top priority in the City of poway;
however, the concept of community oriented policing has been
fully evaluated by staff. The Senior Volunteer Patrol is an
outgrowth of this goal. Staff recommends that the following
goals be deleted from the report:
. Community POlicing Program
Additionally, to provide a concise statement of the Council's
policy, staff recommends that the Creation of a civic Reserve and
Creation of Park Volunteer Programs be merged into a single goal.
To ensure that the City Council's Fiscal Year 1995-96 Goals and
Objectiv.. are included in the financial plan, it is suggested
that the Council initiate a workshop or Council meeting date in
August, 1995 to present Council Goals and Objectives and to
incorporate the changes outlined above.
ENVIRONMENTAL REVIEW
Environmental review is not required for this agenda item
according to CEQA guidelines.
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FISCAL IMPAC'r
The anticipated fiscal impact of each item is included in
Attachment A.
PUBLIC NOTIFICATION AND CORRESPONDENCE
None.
RECOMMENDATION
It is recommended that the city council receive and file this
report and initiate a workshop or council meeting date in August,
1995 to present Council Goals and Objectives for inclusion in the
Fiscal Year 1995-96 financial plan.
Attachment:
A. Fiscal Year 1994-95 City council Goals and Objectives
c:\dato\rpt\gool695.ogn
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. . . . . . . ..
CITY OF POWAY
GOALS AND OBJECTIVES
. . . .
FISCAL YEAR 1994-95
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I B!.IOOEl:
1. ENSURE A FISCALLY SOUND CITY OPERATING BUDGET
It is the goaI of the City Council to maintain a fiscally sound operating budget for the
City.
Discussion: MSI and Hughes, Heiss and Associates completed studies which provide
objective expertise on areas where the City may achieve greater efficiencies or set
fees to achieve higher levels of cost recovery. Recommendations with regard to the
MSI study were presented to the City Council on April 22, 1993 and the Hughes,
Heiss report was completed May 11, 1993. Recommendations from Hughes, Heiss
implemented in the 1993/94 budget resulted in an annual savings to the City of
approximately $635,000.
~: Staff has prepared a balanced budget for Fiscal Year 94/95, and anticipates an
operating surplus of approximately $279,700 without the use of one-time cost savings.
The proposed $34.1 million FY 1995/96 operating budget provides for a projected
surplus of $176.000. City staff has also completed a comprehensive update of a
five-year fiscal forecast model which will provide the City with a longer range
perspective in setting fiscal policy. City staff will continue looking for solutions that
have long-term implications, rather than one-time cost savings or cost shifting.
Proiect Duration: Ongoing/Complete.
Fiscal Imnact: Major fiscal impact.
2. CONTINUE TO MAINTAIN HEALTHY FISCAL RESERVES
It is the desire of the City Council to maintain healthy reserves by increasing sales tax
revenue, reducing expenses, and viewing no more than the surplus from the previous
year as a carryover for operations.
Status: According to the Proposed Financial Plan for 1995/96, the undesignated
General Fund balance is projected to be $3,944,971. In adddition, the General Fund
has an outstanding loan balance due from the Redevelopment Agency of $4,465,265.
The City continues to explore ways of increasing revenues and reducing expenditures
so that reserves will not be drawn upon in the current fiscal year.
Proiect Duration: Ongoing.
Fiscal Impact: Major fiscal impact.
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3. RESIST STATE-IMPOSED FEES AND TRANSFER OF PROGRAMS
In response to a growing State deficit, the California State Legislature has proposed
and adopted measures in previous legislative sessions that attempt to close budget gaps
through fees imposed on local agencies and the transfer of State programs to the local
level. It is the desire of the City Council to continue resisting new State-imposed fees
and to meet with legislators periodically to offer solutions and to encourage other
budget options.
~: During the current State Legislative Session, the City, in conjunction with the
League of California Cities, lobbied in opposition to-measures which proposed to . ~
impose fees on cities. Similarly, the City has strongly supported measures which
focus on mandate relief.
Proiect Duration: Ongoing.
Fiscal Impact: Moderate to major fiscal impact.
4. CONTINUE SEEKING PRIVATIZATION OPPORTUNITIES
The purpose of this goal is to identify whether certain City programs or services may
be more suitable for the private sector. It is the desire of the Council to continue
searching for viable privatization opportunities.
Discussion: City departments are continually seeking cost effective and efficient ways
of providing services. The Public Services Department presently contracts for major
street maintenance and street striping work, street sweeping, and traffic signal and
street light maintenance. while the City's Building Services division is completely
privatized. The management of the City/Redevelopment owned housing is
administered on a contractual basis. The City contracts for labor with other
governmcntal agencies; for example, in FY 1994/95, 5,000 labor hours were provided
by San Diego's Honor Camp workers who performed drainage maintenance, 11,400
labor hours by CCC (California Conservation Corps) interns on trails, parks and .
streets, and 8,000 labor hours by work release crews were utilized cleaning the rights-
of-way and working on trails and in parks. The City is also working with a private
nonprofit foundation to financially assist in the operation of the Poway Center for the
Performing Arts.
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For nearly three years, the City Council has contracted with a private joint venture
for the operation and maintenance of the South Poway SportsPark. Additionally, the
City is contracting with a private food concessionaire at Lake Poway and the Swim
Center will convert the concession area to self-serve vending machines. Following
the recommendations of the Hughes, Heiss report, the Public Services Department
privatized citywide janitorial services to public buildings. Considerable savings to the
General Fund (approximately $95,000) have been realized through completing this
process, which involved laying off four City building maintenance workers. Savings
were higher than estimated by Hughes, Heiss primarily because staff also scrutinized
the type and frequency of cleaning services previously scheduled compared to actual
need; several adjustments were made.
Staff has also discontinued in-house inspections and certifications of cross-connection
control devices (back-flow prevention valves) owned by private concerns but required
by the City for protection of the water supply system. These annual inspections are
now performed by private technicians selected by the property owner/user from a list
of certified contractors. City staff continues to maintain records of all devices and to
notice property owners when inspections are required.
The City of Poway recognizes the need not only to remain competitive with the
private sector, but to deliver services responsively and at the highest possible degree
of quality. The City continues to pursue a deeper understanding of private sector
practices and methodologies in every area and, through that understanding, to
improve our processes such that we clearly demonstrate a superior efficiency and
value. Where it is not possible to compete with industry, staff will investigate and
formulate procedures to further privatize.
~: Ongoing.
Fiscal Impact: There is a potential for a moderate fiscal impact.
5. CONTINUE FUNDRAISING AND PROGRAMMING FOR THE POWAY CENTER
FOR THE PERFORMING ARTS AND SUPPORTING THE FUND RAISING
EFFORTS OF THE ARTS ALIVE! FOUNDATION
During Fiscal Year 1988/89, the Poway Redevelopment Agency financed the
construction of the $8.8 million Poway Center for the Performing Arts (PCPA).
Based upon an anticipated $1.0 million shortfall, the Council approved a fund raising
drive for the PCPA.
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In October of 1989, the City Council appointed a 13-member Performing Arts
Advisory Committee. The PCPA was opened on May 11, 1990.
The Foundation raised $600,000 of a $1.3 million goal in a capital campaign which
concluded in December 1990, of which $275,000 was returned to the Foundation as
seed money for future fundraising efforts. In March of 1991, the Foundation became
a totally independently governed nonprofit entity. The City's Performing Arts
Manager serves, pro bono, as the Executive Director of the Foundation.
In March of 1992, the City entered into an agreement with the (TCA) Theatre
Corporation of America/Pasadena Playhouse to present theatrical productions at
PCPA. In July 1994, TCA defaulted on its lease agreement and was unable to
produce a season of plays for which it had sold over $90,000 in subscriptions to local
residents. TCA has since filed for bankruptcy.
In September of 1994, the Arts Alive! Foundation undertook the presentation of a
series of three theatrical productions to honor the subscriptions which TCA had sold.
The Council approved a $100,000 line of credit to support this effort.
~: The PCPA will celebrate its Fifth Anniversary Season of presenting
programming in 1995/96. The Performing Arts Advisory Committee has met
monthly since its inception. The Arts Alive! Foundation presented a series of three
week-long runs of theatrical productions and has ended the year with no deficit
financing, leaving the $100,000 line of credit extended by the City intact.
Fiscal Impact: The Performing Arts Division has reduced its operating budget over
$100,000 from 1994/95 actual levels in order to reduce the general subsidy required
for its operation. The Foundation has used all the funds it has raised in 1994/95 to
finance the theatrical productions it has presented. Previously, the Foundation has
underwritten City programming with donations of $8,000 in 1992/93 and $18,000 in
1993/94.
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II CHILDCARE
1. CITY INVOLVEMENT IN ENSURING ADEOUATE CHILDCARE FACILITY
SITES
The purpose of this goal is to look for creative solutions to meet the need for more
accessible, quality childcare in Poway. As property values increase, it will be
important to ensure that adequate land remains available for this use. In addition,
potential sites should be identified near major employment areas such as the South
Poway Business Park. On February 25, 1992, the City Council approved the Child
Care Task Force's Report. Staff continues to seek an independent agency to
coordinate childcare efforts within the community.
~: After school programs continue to be successful in the neighborhoods
surrounding Garden Road Park, Starridge Park, Hilleary Park, and Community Park.
Enhanced programs and activities at the sites have contributed to an increased
attendance.
Proiect Duration: Ongoing
Fiscal Impact: Minor fiscal impact.
2. EXPANDED AFTERSCHOOL HOURS AND PROGRAM
In conjunction with the Poway Unified School District, it is the City's goal to work
toward expanding the hours of operation for the afterschool programs at Poway parks
and to work in concert with the Poway Unified School District to cost effectively fund
afterschool programs.
I
~: The City, through the Community Services Department, is responsible for the
afterschool recreational programs at City parks. There are four park sites which offer
programs to the elementary age group: Poway Community Park, Garden Road Park,
Hilleary Park, and Starridge Park. The programs are free to participants and are
classified as drop-in programs, where the participants can come and go as they please.
There continues to be an average of 400 participants a week.
In place of afterschool programs during school breaks and vacations, the Community
Services Department offers traditional campership programs at Lake Poway and the
Community Park. Structured park programs are offered at Hilleary Park during
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school holidays due to the park's popularity and location along a heavily traveled
road.
Proiect Duration: Ongoing with program improvements.
Fiscal Impact: Minor fiscal impact.
3. AFI'ERSCHOOL PROGRAM AND CARE FOR MIDDLE SCHOOL STUDENTS
Since few afterschool activities are available for middle school students, it is the goal
of the City to work with the School District to offer afterschool programs for middle
school students. Further, it is a goal of the City Council to provide afterschool care
at Middle School (i.e., Middle School ESS). This service may be provided in
cooperation with a non-profit group, such as YMCA.
Abraxas School has expressed a need for expanded gymnasium facilities. It may be
possible for Abraxas to use the Meadowbrook facility or to take a request to the
Poway Unified School District for potential funding.
The Community Services Department operates gymnasium facilities at two middle
schools in Poway. Recreation leaders at these sites are currently working with school
site supervisors to offer additional programming for the middle school students.
~: The City, through the Community Services Department, has contracted with
the YMCA PRYDE Program (youth-at-risk) to offer afterschool programs to
Meadowbrook Middle School students. The program was developed based on a City-
sponsored pilot youth-at-risk program offered at Meadowbrook Middle School
The School District provides afterschool intramural sports programs at Meadowbrook
and at Twin Peaks Middle School. School District staff are offering a fee-based
afterschool program at Meadowbrook Middle School. It is expected that a youth-at-
risk program and afterschool programs will be offered at Twin Peaks Middle School
once a funding source is developed.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
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ill COMl\1.UNl'n'RELATIONS
1. INCREASE NEIGHBORHOOD COMMUNICATION
Prior to major projects or developments occurring in a specific neighborhood, staff
will meet with the residents of that neighborhood to review the proposed project
and/or development prior to City Council review.
Staff has increased their presence in neighborhoods throughout Poway where Council
decisions may impact lifestyles. Examples include special meetings to discuss
construction projects, traffic safety related problems, transportation issues, and park
facilities. Within this past year, staff has also met with residents to discuss citizen
concerns such as crime prevention, drug activity. emergency home preparedness,
capital projects and weed abatement. During the planning for Adobe Ride and
Silverset Parks, residents were involved in the design of the playground areas and the
selection of the playground equipment.
Meetings with residents have proven beneficial to both staff and the residents. It is
anticipated that neighborhood meetings will continue as the need arises.
~: Planning Services staff continues to seek neighborhood input on all projects.
In addition to the regular notice to surrounding property owners and homeowners'
associations, the Planning Services Department has attached a notice to the front of
the application packet strongly suggesting that applicants make early contact with their
neighbors.
Proiect Duration: Ongoing.
Fiscal Impact: There is a minor fiscal impact.
2. SA TURDA Y MORNING WORKSHOPS
It is a goal of the City Council to implement Saturday morning workshops. These
workshops will occur when an issue of major impact affects a particular Poway
neighborhood.
On January 12, 1993, the City Council concurred to only hold Saturday meetings
when a daylight field trip is necessary.
Project Duration: Ongoing.
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Fiscal Impact: Minor fiscal impact.
3. IMPROVE COMMUNICATION BETWEEN THE CITY COUNCIL AND CmZEN
ADVISORY COMMITTEES
It is the desire of the City Council to improve communication between the Council
and the City's Citizen Advisory Committees.
Status: All committee members so requesting currently receive copies of the City
Council agenda each week. Joint workshops are also held with Citizen Advisory
Committees to discuss various committee topics. On April 26, 1994, the City
Council held a joint meeting with the Library Advisory Committee. The Parks and
Recreation Committee met with the City Council May 17, 1994. A meeting with the
Redevelopment and Housing Advisory Committee was held on June 23, 1994. On
February 28, 1995, the City Council held a joint meeting with the Redevelopment and
Housing Advisory Committee to discuss the process for reallocation of senior and
family housing units. On March 7, 1995, they met with the Parks and Recreation
Committee to discuss issues of concern to the Committee. Additionally, a joint
meeting of the Poway Unified School Board and the City Council has been scheduled
for June 15, 1995.
Pr~iect Duration: Ongoing.
Fiscal Impact: There is no fiscal impact.
N CUSTOMER SERVICE
1. IMPROVE COMMUNICATION WITH AND RESPONSIVENESS TO CmZENS
It is the desire of the City Council to improve communication with and responsiveness
to cilimls. Staff will conduct periodic Citywide citizen surveys through the San
Diego Association of Governments' Local Technical Assistance Program. The survey
will be designed to provide up-to-date information on views and opinions of citizens
about specific topics and issues. Consideration will be given by the City Council to
hold town meetings to allow citizens to voice their views to the Council.
In an effort to make City information more accessible to the public, staff is exploring
technology for developing 24-hour City Hall-accessible by personal computer, cable
television or new fibre optic networks. Additionally, the City will become part of the
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In an effort to make City information more accessible to the public, staff is exploring
technOlogy for developing 24-hour City Hall-accessible by personal computer, cable
television or new fibre optic networks. Additionally, the City will become part of the
newly-introduced Community Connection program. Residents will be able to obtain
new resident information, access to Council agendas, and recreation program
information, using a touchtone telephone beginning Fall 1995.
Staff is researching various technologies that may provide greater accessiblity to City
information and services. One of the technologies being studied is a multi-media
kiosk that houses an IBM computer, allowing citizen access to government services 24
hours a day. The kiosk contains a touch-sensitive screen that would allow residents to
get a wide variety of City and community information, such as solid waste collection
schedules or Council meeting dates and agenda items. It will take approximately six
to eight months to thoroughly research and evaluate the various technologies
available. No fiscal impact has yet been determined for this project.
To gauge responsiveness to citizens, the City has implemented a Customer Comment
form for providing feedback on how well the City responded to a request and the City
created a Customer's Bill of Rights.
~: The City is finalizing the survey instrument for the 1995 citizen survey. Staff
continues to explore avenues to enhance the mission of the City of Poway through the
expanded use of technology.
Proiect Duration: Initiated/ongoing.
Fiscal Impact: Moderate Fiscal Impact.
2. MANAGEMENT AUDIT PROCESS
The City is seeking to improve responsiveness and efficiency by implementing a new
budget and management audit program in 1992. Included in the management audit
process will be a review of time periods for permit applications to ensure that the City
is doing everything possible to accelerate the application process. In addition,
through the management audit process, the permit process was reviewed to determine
whether there are ways to improve upon permit procedures.
Staff has begun assessing the time periods for permit applications in an effort to
improve responsiveness and efficiency. The City's development services departments
have not only tried to expedite the permit process but continues to try to make the
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process more understandable to applicants. For instance, handouts related to maps,
improvement plans, and grading plans are provided to all applicants at the beginning
of the design process to help applicants prepare complete and accurate submittal
packages.
Staff has found that the handouts actually reduce the total number of plan checks.
Every plan check eliminated shortens the review time by four to five weeks. Since
Esgil Corporation assumed a contract with the City, the Building Services Division's
plan check and inspection time has been monitored by Esgil. Plan checks in 1991
averaged three days whereas inspectors are now able to complete an inspection within
one day.
The Planning Services Department will also be updating and completing a series of
"How to" booklets, such as "How to Build a House in Poway," How to Start a
Business in Poway," and "How to Build a Commercial/Industrial Building in Poway. .
~: The Planning Services Department has begun improvements to the application
review process and information booklets which will be implemented during the next
fiscal year. Staff has initiated a checklist for the Development Review Committee to
expedite the process. Additionally, a database is being developed for Code
Compliance.
To provide greater customer service for zoning inquiries, "Zone Phone" will provide
an automated zoning answer line available 24 hours a day. This service will be
operational in Fall 1995.
Project Duration: Ongoing.
Fiscal Impact: Minor Fiscal Impact.
V ECO~C DEVELOPMENT
1. EXPAND ECONOMIC DEVELOPMENT
It is the goal of the City of Poway to enhance the quality of life through the
promotion of a healthy local economy, which will result in employment and business
opportunities, good wages, balanced and diversified economic components, and a
strong tax base. The City is committed to a pro-business climate. The Economic
Development Program, under the Redevelopment Agency, is on course with its
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marketing plan to attract business and industry to the Poway Road area and the South
Poway Business Park. It is a priority of the City Council to focus on the marketing
of the Business Park. This effort will include evaluation by staff of alternative uses to
increase capacity through a Specific Plan amendment. The City and the Chamber of
Commerce are working together to encourage businesses to locate and expand in
Poway.
~: The City of Poway/Redevelopment Agency has developed a marketing
program and budget to cover a three-year period. Some of the economic
development activity efforts to date include:
Advertising and Public Relations - Production of an advertising campaign to
run in five national trade magazines and two business newspapers. The ad
campaign has generated over 300 prospect inquiries to date. The direct mail
campaign has concentrated on San Diego, Orange, Los Angeles Counties, and
San Francisco. A total of 5,500 letters have been mailed to selected
companies. Staff has received 105 inquiries from the letters sent.
Newsletter - Two Redevelopment newsletters were mailed in 1994 to a select
list of over 900 realtors, developers, investors, bankers, prospects, etc. The
newsletter highlighted the City and successful business relocations.
Familiarization Plan - A luncheon and tour of the South Poway Business Park
was hosted, in partnership with developers, for the industrial real estate
community. The annual event familiarized participants on City policies,
incentives, etc. A second luncheon meeting is planned for Fall 1995.
Poway Annual Economic Conference and Trade Show - The City co-hosted the
annual program with the South Poway Business Park developers and the
Chamber of Commerce. The conference included large trade booths and a
"Taste of Poway" Sundowner.
Retail - After a survey of the training needs of the retail community, a
consultant with a national reputation was hired to conduct a workshop and in-
store visitations for our Poway retail community. This service was well
received by the business community. Mr. Burns returned to Poway in May
1995 to complete the in-store visitation program.
Commercial Facelift and Rehabilitation Program - Is in the early stages of
development. The concept was presented to City Council October 4, 1994 and
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reviewed by the Redevelopment and Housing Advisory Committee. It is
estimated that program guidelines will be available by Summer 1995.
Grocery Store Promotion - In October 1994, 2,100 "Bag It in Poway. flyers
were mailed to target neighborhoods outside the City of Poway to increase
awareness of the opportunities for grocery shopping in Poway.
Staff is concluding the second year of a three-year program. The future program
emphasis will be on the foreclosure sales in the Business Park and the successful
marketing of the Boney's Market site.
Proiect Duration: Ongoing.
Fiscal Impact: The City Council/Redevelopment Agency proposed budget includes
$158,500 proposed for FY 1995/96.
2. CONTINUE TO ATTRACT ADDmONAL GOOD OUAUTY
RESTAURANTS
This project encompasses working with developers and marketing representatives to
locate additional good quality restaurants in Poway.
~: Staff has initiated projects through the Redevelopment Agency which have
attracted additional good quality restaurants to Poway, such as The Brigantine,
Papachino's, Daphne's Cafe, Spurs BBQ, and Boll Weevil in Creekside Plaza.
Additionally, the City is currently processing a development application for the
Outback Steakhouse in Twin Peaks Plaza.
Proiect Duration: Initiated.
Fiscal Im"""t: Additional sales tax revenues to the City.
3. DOWNTOWN REVITALIZATION FEASIBILITY STUDY
As the City of Poway expands its services to the public, so too must the central
business district expand its services to Poway residents. The emergence of the Poway
Road/Community Road intersection as "downtown" Poway necessitates a
review of the area surrounding that intersection. It is the desire of the City Council
to initiate a feasibility study into the area around the intersection, encompassing a
two-mile radius.
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The City Council established the Poway Road Specific Plan Advisory Committee to
advise the Council on a specific plan for Poway Road. The Poway Road Specific
Plan Advisory Committee is presently looking at the entire commercial area from Oak
Knoll Road to Garden Road. On January 14, 1993, the City Council approved the
Vision Statement and mode concept outline. The Council has directed the Committee
to proceed with the preparation of the plan.
~: The economic study for the Poway Road Specific Plan was completed in
March 1992. Staff projects that the completed Poway Road Specific Plan will be
ready for Council approval in late June 1995. Following adoption of the Specific
Plan, staff will prepare specific revitalization programs.
Proiect Duration: The estimated completion date of the study is Summer 1995.
Fiscal Impact: Minor fiscal impact.
4. ATTRACT FAMILY AND RECREATIONAL BUSINESSES TO POWAY
ROAD
It is the desire of the City Council to attract both privately operated family and
recreational business to Poway Road. This project involves working with developers
and marketing representatives to encourage family and recreational businesses to
locate within the Poway Road business area.
Redevelopment Agency staff have met with several business owners in an attempt to
locate family and recreational businesses to Poway. Recent activities with respect to
attract recreational businesses in Poway include a Council workshop with Wet N'
Wild on February 25, 1993, and the development of the South Poway SportsPark.
Discussion: The City has seen a significant increase in recreational amenities with the
opening of Edwards Cinema, Batter Up batting cages, Stix Family Billiards, and the
remodeling of the Poway Fun Bowl.
Status: Unchanged.
Proiect Duration: Ongoing.
Fiscal Imoact: The fiscal impact is unknown at this time.
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5. POWAY ROAD SPECIFIC PLAN
This project involves developing a Specific Plan for Poway Road which will identify
the strengths of Poway Road's commercial base and devise strategies for commercial
revitalization based on those strengths and recommend appropriate zoning designations
and uses for various areas including consideration of the introduction of some
housing. It is the desire of the Council to increase pedestrian linkages along Poway
Road and throughout the City.
An economic study for the Poway Road Specific Plan has been completed and was
presented to the Poway Road Specific Plan Advisory Committee on March 19, 1992.
Staff is proceeding with the preparation of the specific plan in conjunction with the
committee. On January 14, 1993, the City Council approved the Advisory
Committee's Vision Statement and node concept outline and directed the Committee
to proceed with the preparation of the plan.
~: A Poway road Specific Plan City Council workshop was held March 30,
1995. Additionally, staff presented the plan highlights at a Chamber of Commerce
breakfast meeting May 10, 1995. Council adoption of the Specific Plan is tentatively
scheduled for late June 1995.
Project Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
6. AIR POLLUTION CONTROL DISTRICT'S TRIP REDUCTION PLAN
The Air Pollution Control District (APCD) had proposed a strict employer-based trip
reduction program (Regulation XIII) to be imposed on all municipalities, the county
and businesses. It was aimed at meeting a Federal Clean Air Act requirement of
improving air quality by reducing the number of single-occupant vehicles on the road.
The requirement was imposed based on San Diego being classified as a severe smog
non-attainment region. The program was intended to reduce peak-hour vehicle use by
increasing Average Vehicle Ridership (A VR) to 1.5 people by 1999. The program
would be difficult and expensive to implement, both locally and regionally. Last
year, the APCD requested the EPA to reclassify the region to "serious" to eliminate
the federal requirement for the trip reduction program.
~: The EPA has approved the reclassification of the region to serious. The
APCD has dropped the requirement to implement Regulation XIII and is now
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considering programs for implementation which will meet less restrictive state Clean
Air Act requirements. The most severe of the state requirements is that a program be
created to achieve a 1.4 average morning peak vehicle occupancy on freeways and
major streets by 1999. This requirement itself may be struck if SB 928, authored by
Senator Peace, is passed.
Fiscal Impact: Reclassification of the region from severe to serious has eliminated all
of the possible federal penalties. The state Clean Air Act requirements, if left in
place, have the potential to penalize regions that do not meet the minimum vehicle
ridership by 1999. It is unclear what form the penalty would be, and many would
challenge imposition of any penalty. SB 298 would cut the most stringent portion of
the state Clean Air Act and would therefore eliminate the last of the local fiscal
concerns.
8. ECONOMIC IMPACT FACTOR
The purpose of this goal is to establish an economic impact factor as part of the
Council's discretionary process which would enable the Council to balance the
cost/benefit of discretionary requirements.
~: As part of the development of the 3D-year capital improvement projects for
the Redevelopment Agency, projected operation and maintenance costs for each
project will be developed. Staff has done a comprehensive revision of the five-year
fiscal forecast model for the City as part of the Fiscal Year 1995/96 budget process.
The projected operation and maintenance costs for new projects have been rolled into
this forecast model along with other assumptions about projects/programs which will
have an economic impact on the City. This model will provide a framework for the
City Council in evaluating the impacts of discretionary requirements.
The fiscal forecast model was first presented to the City Council on May 18, 1993.
Operations and Maintenance for 3D-year capital improvement project is currently
being formulated by staff. The revised fiscal forecast will be presented to the City
Council on June 13, 1995.
Proiect Duration: Ongoing.
Fiscal Impact: There is a minor fiscal impact.
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9. MANUFACTURING OUTLET CENTER
To continue economic development efforts, it is the goal of the City Council to locate
a manufacturing outlet center in the South Poway Business Park.
Discussion: Staff has met with owners of existing manufacturing outlet centers and
potential developers in an attempt to attract this use. However, the Economic
Research Associates, in a study prepared for the Poway Road Specific Plan
Committee, found that the goal of locating a manufacturing outlet center in the South
Poway Business Park is unlikely to be achieved since there is a preference to locate
manufacturing outlet centers in destination areas.
The South Poway Business Park Market Analysis prepared by Kosmont and
Associates, Inc. which was reviewed by City Council on June 7, 1994, confirms that
it is unlikely that a manufacturing outlet center would locate in the South Poway
Business Park. However, in September 1994, Redevelopment staff met with a group
who expressed an interest in locating an outlet center in the Business Park.
~: At the City Council workshop of March 21, 1995, the City Council requested
that staff review the possibility of attracting a manufacturing outlet center in the South
Poway Business Park.
Proiect Duration: Ongoing.
Fiscal Impact: The fiscal impact is unknown.
10. PALOMAR COLLEGE CAMPUS
As the Palomar College District works toward the development of a new North
County satellite campus, it is the desire of the City Council to facilitate construction
of the campus within the City of Poway.
~: The Redevelopment Plan Amendment allocates $5.2 million to the College
District for construction of a campus. The Smith vs. City of Poway case has delayed
dispersement of funds. Initially, the Palomar College District determined that a
minimum of 40 acres would be required to construct a satellite campus. Staff was
unable to locate a suitable site in Poway with sufficient acreage. Through further
refinement of the District's plans, it is now estimated that 10-15 acres will be
required to build a satellite campus. Staff has had several preliminary meetings with
the District to evaluate potential campus sites.
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Proiect Duration: Initiated.
Fiscal Impact: The fiscal impact is unknown at this time.
VI HOUSING
1. LOW- AND MODERATE-INCOME HOUSING
California Health and Safety Code ~33342 requires that the Agency expend 20 percent
of its tax increment in low- and moderate-income housing.
~: The City Council/Agency approved the Comprehensive Affordable Housing
Strategy (CHAS) recommended by the Redevelopment Housing Advisory Committee
(RHAC) in June of 1993. This plan provides specific recommendations for the use of
approximately $16 million in bond proceeds reserved for affordable housing. The
RHAC is currently updating the budget for the CHAS to reflect changes for new
projects. Since the approval in 1993, the Agency has been focusing on property
acquisition to take advantage of the current real estate market. This year, the focus
will be on completion of the property acquisitions and planning for their development.
The priorities for development will be prepared by the RHAC and approved by the
Council/Agency. The Agency adopted a five-year implementation plan prior to
December 31, 1994, as required by AB 1290. The implementation plan provides the
basic outline for the housing plans over the next five years. The City Council has
held hearings determining the mix of senior and family housing in order to comply
with the judgment entered in the Smith case.
Proiect Duration: Ongoing.
Fiscal Impact: The plan as amended has a financial limit of $400 million, which
would provide $80 million in affordable housing funds. The Agency has
approximately $16 million currently available from the 1993 bond proceeds.
2. RENTAL ASSISTANCE PROGRAM
It is the desire of the City to implement a Rental Assistance Program to assist renters
in the community.
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Status: The City has developed a rental subsidy program for the residents of poway
Royal Mobilehome Estates and Poinsettia Family and Senior Mobilehome Park. On
April 13, 1993, the City Council/Redevelopment Agency expanded the scope of the
rental assistance program by increasing the subsidy amount from $75 to $100 per
month, as well as revised qualification criteria to enable more people to benefit from
the program.
Proiect Duration: Ongoing.
Fiscal Impact: A total of $130,000 has been appropriated from the Redevelopment
Agency's 80% funds for Fiscal Year 1995/96.
3. AFFORDABLE HOUSING REHABILITATION PROGRAMS
It is the desire of the City Council to implement Housing Rehabilitation programs to
preserve and improve the supply of housing stock available at affordable prices. The
programs provide a range of $8,000-$10,000 in no-interest, deferred forgiving loans,
in which the loan balance is reduced 10% per year that the borrower resides in the
home. Typical projects include basic home maintenance, such as roof replacement,
painting, flooring replacement, termiting, major plumbing repairs, and the correction
of electrical code violations.
~. In June 1993, City Council approved an appropriation of $1.5 million of 20%
Redevelopment Agency funds for implementation of a three-year Affordable Housing
Rehabilitation program. The program began accepting applications in February 1994.
As of March 1995, 121 loans had been funded and 86 projects were completed. A
total of $1,176,648 has been expended, including loan funding and operating costs.
Interest in this program has far exceeded the available funding. Staff has a waiting
list of 316 households who would like to participate when and if additional funding is
appropriated.
In March 1995, the City received approval for a $110,070 Community Development
Block Grant (CDBG) to operate the CDBG Housing Rehabilitation Program. This
program was designed as an alternative to the Agency-funded program to assist those
low- and very low-income homeowners whose housing costs did not meet the
affordability requirements of the Agency program. An additional grant of $154,250
is expected to be approved for this program next year.
Proiect Duration: Ongoing.
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Fiscal Impact: A total of $1.5 million has been appropriated from the Redevelopment
Agency's 20% funds. It is anticipated that by July 1995 all of the funding
appropriated for the Affordable Housing Rehabilitation Program will have
beencommitted. The CDBG Housing Rehabilitation Program will be federally funded
and has a minimal financial impact on the City.
vn LIBRARY
1. UPGRADE LIBRARY FACILITY AND SERVICES
The Poway Library is currently located in a storefront space in the Lively Shopping
Center. A new library facility would better meet the needs of the Poway community.
Funds from the Redevelopment Agency can be used to upgrade and/or build,
landscape, and furnish a new library. A 10- to 15-year Master Plan will be
developed to plan the library's future. This plan will be undertaken as part of the
overall library program.
~: The City/Agency has purchased the 6.5-acre Western Lumber site for the
new library. The City Council has appointed a nine-member Library Advisory
Committee to provide input on the new library design and building plan. The City
Council held a joint meeting with the Library Advisory Committee on April 26, 1994
to discuss the new development program for the library. On May 23, 1995, the City
Council approved the channel design for the library site.
Proiect Duration: Complete by January/February 1997.
Fiscal Impact: Major fiscal impact: $4.75 million.
2. LIBRAR.Y GOALS
As the City works toward the development of a new library, it is the desire of the
City Council to update existing library goals to reflect the current status of the City's
library .
~: On April 30, 1994, the Library Advisory Committee held a public
roundtable discussion on the resources and information needed for the new library.
Based on the public input, the Committee updated the Library Master Plan, which
includes the goals of the new library.
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Project Duration: Ongoing.
Fiscal Impact: There is no fiscal impact.
3. ENCOURAGE VOLUNTEERISM
In an effort to encourage volunteerism within Poway, a Voluntary Action Center will
be located in the City's library. The Voluntary Action Center will serve as a
clearinghouse for volunteers. To create incentives for employees and citizens to
volunteer for the City, this goal will include exploring the use of vouchers to quantify
volunteer contributions to the City.
~: Staff has worked with the County Library administrator, Library staff, and
the Friends of the Library to extend the hours of operation of the Poway Library.
The County agreed to begin opening the library two hours earlier on Tuesday and
Thursday through a combination of expanded County staff and the assistance of
volunteers.
The Library Advisory Committee will also consider the inclusion of an area in the
new library for community service organizations. These organizations would provide
information to the public on City, County, and community services. The community
service organizations would also provide volunteers to provide a variety of services to
the public.
Proiect Duration: Ongoing.
Fiscal Impact: The cost is included in the $4.75 million budget for the new library.
4. SEEK LIBRARY GRANTS
Faced with decreased hours and days of operations due to reductions in library
operating funds, the City will begin seeking grants to increase the library's operating
revenue.
Status: The library has recently received a grant to install a computer that will
provide patrons with access to the information highway (INTERNET). Staff is
working with the County Library staff to identify other grants for library services,
materials, or construction.
Proiect Duration: Ongoing.
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Fiscal Impact: The fiscal impact is unknown at this time.
vm PARKS AND RECREATIO~
I. YOUTH/TEEN CENTER FOR POW A Y
City staff will assist the coordinators of the Center with specific concerns once
initiative for the facility comes from private enterprise. As an interim solution, the
City should evaluate a transportation link to the newly constructed teen center in
Penasquitos.
~: The Parks and Recreation Advisory Committee has met with representatives
of the Teen Council and has decided that the Teen Council will serve as a forum for
expressing youth input to the Advisory Committee. There have been no recent
interactions between the groups.
Proiect Duration: Initiated.
Fiscal Imoact: There is no fiscal impact.
2. ADDITIONAL PLAYING FIELDS AND ACTIVE RECREATIONAL
PARKLAND FACILITIES
In response to the increased demand for active recreation facilities, efforts are needed
to provide additional playing fields. This goal may be accomplished through
additional joint projects with the Poway Unified School District.
The City continues to cooperate with the Poway Unified School District in the
maintenance and provision of additional school fields for youth sports.
As for additional facilities, Silverset Park was completed in December 1991 and
Hilleary Park soccer field was completed in July 1993. The Community Park soccer
field and Twin Peaks soccer field have been renovated and are available for use by
the school and community. Additionally, the l5-acre South Poway SportsPark is
oriented to adults, thereby allowing the fields at the Community Park to be used by
the youth Pony League baseball.
Discussion: The City Council has approved minipark standards to be included in the
General Plan. Adobe Ridge Minipark is expected to be dedicated in July 1995.
Arbolitos Minipark is slated to be completed in October 1995. Property acquisition
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activities will begin in Fall 1995 to site a minipark in the Larchmont neighborhood;
construction is slated to be completed in Summer 1996.
Proiect Duration: Initiated/Ongoing.
Fiscal Imoact: The total fiscal impact is unknown; however, the cost for constructing
each mini-park will be approximately $120,000.
3. IMPLEMENT COMMITTEE-FOR-A-DA Y ON YOUTH/ ADULT BASEBALL
FIELD ACCESSIBILITY PLAN
In an effort to claim Community Park and other fields in the Poway for youth sports,
this goal involves implementing the "Committee-for-a-Day Plan." This project
consists of transferring adult softball to the new South Poway Business Park fields and
to begin implementing the plan for additional practice fields, subject to available
funding.
Status: The final improvements to the Poway High School Varsity baseball field were
completed with the financial assistance of the Redevelopment Agency.
The South Poway SportsPark was dedicated in January 1994. Currently,
approximately 100 adult softball teams are participating at the SportsPark. The
Sports Park has been the host of regional and statewide softball tournaments. In
addition, outdoor volleyball and basketball leagues are being operated.
Both the east and west ball fields at Community Park have been converted to Pony
League standards and are actively being used. Additionally, almost 200 boys and
girls participated in the Bip Roberts baseball camp in February 1995.
PrQject Duration: Initiated.
Fiscal Impact: The total fiscal impact is unknown; however, the cost for constructing
each additional field will be approximately $125,000.
4. ADDITIONAL SOCCER FIELDS
In response to increased demands for soccer fields, particularly for Division 1 soccer
teams, it is the goal of the City Council to identify and acquire land in poway for a
Soccer Park which would be leased to the Poway Soccer Club. Although the Poway
Soccer Club will maintain the park, City assistance will be available.
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Soccer fields at Community Park and Twin Peaks were renovated. The construction
of soccer fields at Silverset Park (1991) and Hilleary Park (1993) have increased the
number of playing fields for youth and adult soccer. Currently, the City is examining
the possibility of creating an additional field on School District property located near
Pomerado School.
Status: City staff will continue working with youth sports organizations, such as the
Poway Soccer Club, to provide additional soccer fields in Poway.
Proiect Duration: Ongoing to identify and procure additional soccer fields.
Fiscal Impact: Construction costs of approximately $100,000 per soccer field.
5. TEEN COUNCIL
It is the desire of the Council to increase publicity for the Teen Council program and
to involve the Teen Council in the planning of recreation programs.
Status: The teen section of Poway Today continues to grow to include additional
programs, including trips to major attractions, camping, and pool parties.
Proiect Duration: Initiated/Ongoing.
Fiscal Imoact: There is no fiscal impact.
6. OLD POWAY PARK
It is a goal of the City Council to maintain Old Poway Park as a living example of
Poway's rich heritage.
Discussion: The Farmers Market has been operating on Saturday mornings at Old
Poway Park and a staff interpretive specialist has been assigned full-time to oversee
the operation of the park and to coordinate volunteer activities for over 500
volunteers. The speeder car and oar cars have been operated by the Poway-Midland
Railroad Volunteers since July 1993. The trolley and steam locomotive have been
renovated and are available for service. Phase IlIB of Old Poway Park was
completed for the July 4, 1994 park dedication, which included the gazebo,
blacksmith shop, plaza and fountain, Porter and Nelson Houses, and the roll-out of
the steam locomotive and trolley.
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~: A raiHo-wheel study by the Engineering Services Department has determined
additional work needs to be accomplished on the switches and alignment of the rail to
prevent accidents. These improvements are scheduled to be completed in June 1995.
The fmal phase of Old poway Park will be the train station located in the southeast
corner of the park.
Fiscal Impact: Construction of the Park represented a major fiscal impact.
7. CREATION OF PARK VOLUNTEER PROGRAM
This project involves creating a program for residents to volunteer at local parks for
park development and project maintenance.
Discussion: The park Volunteer Program has incorporated the Adopt-a-Trail, Adopt-
a-park, and the Poway-Midland Railroad Volunteers under one umbrella organization
called the City of Poway Parks and Open Space Volunteer Program. With more than
200 volunteers in the program, a volunteer handbook has been developed to provide
continuity to the park volunteer program.
Proiect Duration: Ongoing.
Fiscal Impact: There is no fiscal impact.
8. INCREASE RECREATIONAL AND EDUCATIONAL OPPORTUNITIES
It is a goal of the City Council to pursue the concept of developing the SportsPark as
a revenue generating public/private partnership.
Status: The South Poway SportsPark was dedicated in January 1994. Currently,
approximately 100 adult softball teams are playing at the SportsPark and volleyball
and basketba11leagues are being organized.
Project Duration: The SportsPark is complete and adult leagues are being played at
the Park.
Fiscal Impact: Major fiscal Impact: total project cost was $3,161,594.
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9. CREATION OF A CIVIC RESERVE
To increase public support for local parks, it is a goal of the City Council to create a
Civic Reserve for parks, modeled after Police and Fire Reserves. Civic Reserve
volunteers will become responsible for parks and receive training on park
responsibilities.
Status: The Reserve Park Ranger program currently has 30 active members. The
Reserve Rangers are headquartered out of the Porter House at Old Poway Park.
Recruitment and training continues throughout the year. There are two training
academies held each year.
Reserve Park Rangers continue to be active throughout the City, patrolling parks,
directing traffic, and supporting activities during special events. The goal is to have
50 active Reserve Park Rangers in the program. A Park Ranger recruiting brochure
has been developed, which is used to promote and market the program.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
10. INTRAMURAL PROGRAM
It is the desire of the City Council to create an intramural sports program that enables
youth of all athletic levels to participate in a team sport. The intramural program
would also provide youth an opportunity to participate in academic competitions.
Status: The School District athletic departments at both Meadowbrook and Twin
Peaks Middle Schools offer afterschool intramural sports programs. School District
staff at Meadowbrook Middle School began offering a fee-based recreation program
in September of 1995, which includes intramural. The City, through the Community
Services Department, offers the use of City gymnasium for afterschool programs.
The Community Services staff are working with the community and Twin Peaks
Middle School to find a teacher/coordinator for intramural afterschool programs at
Twin Peaks Middle School, using the program at Meadowbrook as a prototype. It is
expected that the intramural program will begin at Twin Peaks in the Fall of 1995.
Proiect Duration: Ongoing.
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Fiscal Impact: Minor fiscal impact.
11. MENTOR PROGRAM FOR AT-RISK YOUTH
The Poway Unified School District has recently begun a mentoring program for
Abraxas High School students that have been identified as needing support and
encouragement to stay in school and to become productive members of society. It is
the desire of the City to work with the School District on mentor programs for at-risk
youth. The Safe Schools Safe Communities Task Force is working with the Wellness
Task Force to bring the Mentor Program to all elementary schools.
Status: The City, in cooperation with the YMCA and the Poway Unified School
District, is operating an afterschool program at Meadowbrook Middle School, known
as PRYDE. The program serves primarily at-risk youth and offers youth and their
families wholesome YMCA activities and structured educational programs.
Homework assistance and tutoring, structured recreational activities, community
services events, leadership training, and career awareness are several components of
the PRYDE program. The program operates Monday through Friday between the
hours of 2:30 and 5:30 p.m. It is projected that approximately 120 to 150 youth will
eventually be enrolled in the program.
Proiect Duration: The Parks and Recreation Advisory Committee will assess and
prioritize needed recreation facilities by Fall 1995.
Fiscal Impact: A budget of $83,000 over a three-year period has been approved for
the PRYDE program.
12. GARDEN ROAD RECREATION FACILITIES
It is a goal of the City to build lighted basketball courts in the Garden Road area.
The City will also begin a pilot program in the Garden Road area in which the multi-
purpose rooms would be open to youth Friday and Saturday evenings with parent
supervision.
Status: The concept plan for the consolidation of Garden Park and the sports facilities
at Garden Road School has been completed. In order to secure funding, the project
must be prioritized by the Parks and Recreation Advisory Committee and the City
Council.
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Proiect Duration: The plan will be referred to the Parks and Recreation
Committee in Fall 1995.
Fiscal Impact: The fiscal impact is unknown at this time.
IX PUBLIC HEALTH AND SAFETY
I. CONTINUE DRUG AND ALCOHOL ENFORCEMENT PREVENTION AND
EDUCATION
It is the desire of the Council to continue its drug education and awareness campaign
and expand the City's drug abatement policies.
Since early 1988, the City Council has taken an active role in the war against drugs.
This positive approach to drug awareness is being exhibited in the schools through the
D.A.R.E. program, through the community with drug prevention information,
through the City's drug abatement ordinance, and through the City Council's adoption
of the Disturbing the Peace Ordinance.
An additional Juvenile Intervention Officer has been added to assist at Twin Peaks
Middle School, Meadowbrook Middle School, and Poway High School and has begun
working with various gang intervention organizations, juvenile services
organizations, and school administrators. The purpose of the program is to assist in
the coordination and implementation of progressive actions that help reduce criminal
activities involving youth. The emphasis of the program is to develop alternative
programs for identified "at risk" youth.
The City has also been active in ADAPT, a Countywide program aimed at educating
parents on the pitfalls of drug and alcohol use by children and young adults. Staff
will continue working with the community, schools, and churches in fighting the war
against drugs.
Status: The City of Poway is committed to continuing its efforts toward drug
education and awareness. The City is currently involved in the ADAPT program, a
Countywide education effort aimed at educating citizens on the dangers of drug and
alcohol use. Staff also continues to actively work with community schools and
churches regarding drug and alcohol awareness. Likewise, the Safe Community Safe
Schools Task Force is involved in these issues.
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Proiect Duration: Ongoing.
Fiscal Imoact: Minor fiscal impact.
2. CONTINUE TO KEEP LAW ENFORCEMENT ON THE FOREFRONT
Poway continues to enjoy one of the lowest crime rates in San Diego County. City
Council will continue its efforts to maintain effective and efficient law enforcement
efforts to preserve this standing. The City will continue to explore creative solutions
to specific problem areas, like vehicle thefts and burglaries, through coordinated
teamwork between patrol, detectives, and crime prevention personnel.
Additionally, the problem is being addressed by the implementation of the Citizen
Volunteer Program. These senior volunteers will be supplementing existing law
enforcement service in strictly non-confrontational, proactive situations, like crime
prevention, traffic direction, vacation checks, etc.
~: The Poway Sheriffs Department contract provides the following level of law
enforcement to the City of Poway: (9) patrol deputies; (4) traffic units; (2)
motorcycle units; (5) detectives; (I) narcotics detective; (I) DARE deputy; (I) gang
suppression detective assigned to Poway schools; and (3) community service officers.
Support services are provided by (4) dispatchers, crime prevention, and clerical staff.
Proiect Duration: Ongoing.
Fiscal Impact: Major fiscal impact.
3. EVALUATE FOOT PATROL CONCEPT FOR TOWN CENTER
Upon completion of the Creekside Plaza development, it is a goal of the City Council
to evaluate the feasibility of establishing a foot patrol for the town center area.
~: Creekside Plaza has hired a private security firm to patrol the area. Staff
will continue to examine the concept of a foot patrol concept for the remaining Town
Center areas.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
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4. PERSONAL SAFETY AND EMERGENCY PREPAREDNESS
Although a citywide emergency plan has been prepared for responding to disasters
that may occur within Poway, the Council would like to extend the plan to include
personal safety and disaster preparedness. This project would consist of educating
and assisting each Poway family in obtaining necessary equipment in order to handle
the first 72 hours of an emergency. Periodic self-defense and personal safety classes
will be scheduled each year.
Staff has been working closely with Poway Unified School District personnel to
complete emergency preparedness training and exercises on each of the 11 school
campuses located within the City. This training includes thousands of students,
faculty, and administrators. During 1994, all schools participated in drills.
Each City Department Head and Division Head will receive an updated in-service
training session which provided an overview of the City's Disaster Plan with emphasis
placed on each Department's area of primary responsibility. In addition, the
Community Services staff has received certification from a Red Cross Care and
Shelter program. This training assists the City in responding to the needs of the
community when it becomes necessary to activate emergency evacuation shelters.
Disaster preparedness training also included the establishment of programs for local
citizens to learn what they could do to help themselves prepare for a local disaster.
This program included service organizations and advertisements of the training which
was to be accomplished through Poway Today and the Poway News Chieftain.
A communitywide emergency preparedness and personal safety workshop was held
June 9, 1994. This session provided residents with the opportunity to purchase
emergency equipment and supplies to assist in the preparedness goal. The Summer
1994 Poway Today also focused on disaster preparedness.
Staff has also held community meetings in areas of poway which may be exposed to
specific hazards such as wildland fires. Several meetings have been held with High
Valley homeowners and positive results in the form of weed abatement have already
been observed. Additionally, a wildland fire prevention brochure was provided door
to door in high hazard areas throughout the City.
Status: Recent state legislation has mandated modifications to our Citywide
emergency plan to incorporate a new State Emergency Management System (SEMS)
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by December 1995. Additionally, another communitywide emergency preparedness
and personal safety workshop will be scheduled.
Proiect Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
5. GANG PREVENTION AND EDUCATION
In response to gang activity throughout the North County communities, it is the desire
of the City to develop gang prevention and education programs for Poway.
Status: The City of Poway, in conjunction with the Poway Unified School District
and the Sheriffs Department, is co-sponsoring a one-week daytime summer camp
targeting middle school students who are considered "at risk" for drug and/or gang
activity. The Safe Schools Safe Community Task Force was developed to promote
community safety, education, and intervention through community involvement by
including representatives from the City, School District, businesses, civic groups,
members of the PT A, and interested residents to participate in this effort.
Proiect Duration: Ongoing.
Fiscal Imoact: Minor fiscal impact.
6. GRAFFITI
To prevent the encroachment of community aesthetic standards by graffiti, the City
has adopted an ordinance to recover costs associated with graffiti abatement and
removal. The ordinance was amended to include penalties for graffiti by etching.
Responsible parties unable to pay for damages would be required to perform
community service to work off the damages. It is the desire of the City Council to
evaluate the implementation of a Volunteer Program to assist with graffiti abatement.
Status: The Public Services and Planning Services Departments are coordinating
volunteer efforts to remove graffiti from private property.
Proiect Duration; Initiated.
Fiscal Imoact: Minor fiscal impact.
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7. COMMUNITY POLICING PROGRAM
The Poway Sheriff's Substation will begin a Community Policing Program which will
involve Sheriff's Deputies talking to residents in Poway neighborhoods to find out
what is going on in neighborhood communities. This program will focus on public
relations in which both Sheriff Deputies and residents will have an opportunity to
become acquainted with each other.
The program will involve a close community/police partnership to address community
problems which adversely affect the quality of life in Poway. Such a program will
enable law enforcement to identify and prioritize community problems with the use of
non-traditional enforcement methods to effect long-term solutions as opposed to
traditional methods used for short-term crisis intervention and crime reports. The
program will require deputies to be assigned exclusively to specific community areas.
~: This is being implemented by continuing to work closely with employees of
the City who deal with abatement to foster a team concept in solving community
problems. Because community oriented policing is extremely costly and labor
intensive, no deputies have been dedicated to this type of assignment exclusively.
However, the volunteer program is an example of community oriented policing in
. principle.
Individuals have received training in this type of policing and are using this training
to foster a partnership between them and the community in order to address
community problems adversely affecting the qualify of life in Poway. In addition, a
study of a beat system has been undertaken to determine if this will improve delivery
of services by assigning individuals to specific areas to police.
Proiect Duration: Ongoing.
Fiscal Impact: Implementation of this program will require additional deputies and
supervisors dedicated to community oriented policing.
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X l~IDlLlC....IMfROVEMENTS
1. IMPROVEMENTS TO WEST SIDE OF POMERADO ROAD BETWEEN GLEN
OAK AND 9TH STREETS
Similar to the project on the east side of Pomerado Road, this project would result in
the installation of sidewalks, curbs and gutters, landscaping, and street lights. This
would complete the renovation of this area that serves as one of the gateways to our
City.
As funding becomes available, staff will develop plans for these improvements for
City Council consideration. These plans would be similar to those prepared for the
east side of Pomerado Road, less the sound attenuation wall. However, it is
anticipated that residents will be requesting a wall.
s.tanI.s: Unchanged.
Proiect Duration: One year or less once funding becomes available.
Fiscal Impact: Major impact: $1 million.
XI REGIONAL EFFOlITS
1. CONTINUE AND ENHANCE REGIONAL INTERAGENCY COOPERATION
Many of the major issues facing Poway are common to our neighboring communities.
Effectively dealing with issues such as transportation, schools, parks and open space,
water supply, wastewater treatment, and water reclamation will require
intergovernmental cooperation in order to be properly addressed.
The City Council and City staff have always worked towards enhancing interregional
cooperation among jurisdictions. The City has continued to increase working
relations with local, state, and federal agencies and legislators. The Pomerado Road
Agreement (Memorandum of Understanding), the acquisition of Goodan Ranch, the
formation of the Poway Unified School District and City of Poway Subcommittee on
InteIjurisdictional Cooperation, and the completion of the County Hazardous Waste
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Management Plan are a few of the many projects that involve interagency
cooperation.
Staff continues to work with other agencies on issues that impact the City of Poway,
such as the wastewater treatment and water reclamation project, Scripps poway
Parkway, the I-15 Light Rail Corridor Study, solid waste disposal, and recycling.
In Fiscal Year 1993/94, the Metropolitan Transit Development Board (MTDB) will
begin a three-year advance planning study of the Interstate 15 (I-l5) corridor between
Centre City San Diego and North County Fair. The study will examine the long-
range transit needs for the corridor and evaluate a number of alternative alignments
and types of major transit improvements (light rail transit (trolleys), bus transitways).
Staff will serve on the Project Advisory Committee (PC) to provide periodic updates
on the study's progress and provide input.
In addition, City staff has been taking part in SANDAG's informal quarterly Housing
Committee meetings to discuss regional issues with housing practitioners, Housing
Element Advisory Committee, and Regional Growth Management Technical Advisory
Committee. Planning Services Department staff has also been working on the North
County Wildlife Forum, and the Multi-Species Conservation Program.
The City supports the San Diego Area Wastewater Management District and has
a member on the Board. The City has taken a proactive position in resolving
transitional issues.
~: Unchanged.
Proiect Duration: Ongoing.
Fiscal Imoact: There is no fiscal impact.
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xn
1. OPEN SPACE ACOmSmON
This goal is to preserve open space areas throughout the City in their natural state,
thereby maintaining the beauty of poway valley. Specifically, properties such as
Twin Peaks Mountain, the Silver Lake rock outcropping, and the Goodan Ranch are
particularly desirable for preservation. .
The Silver Lake rock outcropping has been acquired by the City. The site has been
fenced, gated, and cleaned up. The intent for purchasing the site is to preserve the
area as an archaeological site and an educational resource for the community.
The State has purchased an adjacent property surrounding Blue Sky Ranch for
preservation as open space.
On December 9, 1992, Goodan Ranch became the property of the City of Poway,
City of Santee, County of San Diego, and the State of California. Goodan Ranch will
remain as an open space buffer between the cities of Poway and Santee. The City and
Redevelopment Agency have purchased parcels critical for habitat preservation,
including the Butcher property in Old Coach, Rattlesnake Creek Canyon, and Beeler
Creek at Old Pomerado Road.
~: The Planning Department is in the process of preparing a subarea plan for
preservation of coastal sage scrub habitat in the City in accordance with the Natural
Communities Conservation Program (NCCP). This program will further the goal of
preserving the eastern hills by focusing mitigation efforts in that area, including
mitigation for projects outside of the City of Poway.
Proiect Duration: Initiated/Ongoing.
Fiscal ImJPr.t: Moderate fiscal impact.
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2. BLUE SKY RANCH ECOLOGICAL RESERVE
It is a goal of the City Council to maintain the Department of Fish and Game staff
interpretive specialist position assigned to Blue Sky Ranch. The first wildlife
naturalist left the position in December 1994.
Blue Sky Ecological Reserve consists of 470 acres of riparian, oak woodland, and
chaparral plant communities. The Reserve was dedicated October 7, 1989. The
emphasis for Blue Sky has been on habitat preservation for an increasingly urbanized
setting and ecosystem awareness through educational programs. Students and scouts
of all ages have had the opportunity to explore biological science in a "living
classroom" in our community.
The interpretive services programs at Blue Sky have brought the wonders of this
biologically diverse reserve to more than 4,000 persons per month. Although
volunteers deserve much of the credit for the success to date, professional staff is
critical for needed direction and project coordination.
~: The Poway City Council has allocated $100,000 over a three-year period to
fund operations at Blue Sky.
The County of San Diego is a property owner and partner in the management of Blue
Sky. The County has agreed to fill the interpretive specialist position with a County
employee, provided the County does not incur a financial liability . A County
employee is currently providing interpretive services at Blue Sky.
Proiect Duration: The proposed County staff position at Blue Sky would terminate
June 30, 1996. Initiated/ongoing.
Fiscal Im""ct: Moderate fiscal impact.
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xm SOLID WASTE AND RECYCLING
1. HOUSEHOLD HAZARDOUS WASTE DISPOSAL PROGRAM
It is the desire of the City Council to establish a program to safely and ecologically
dispose of household hazardous waste.
~: The City applied for and was the only San Diego County recipient of Block
Grant funding from the state for used oil collection and disposal. A little over
$14,000 was received which, together with City funds, was used to establish official
waste oil collection sites at two of the City's auto parts establishments and the City of
Poway Vehicle Maintenance Facility. A second disbursement of $15,000 in Used Oil
Block Grant funding was received in the fourth fiscal quarter. These funds will allow
for expansion of the existing program by enabling the City to identify additional
Certified Collection Centers, purchase oil filter crushers and containers for public use,
and provide public education.
On March 11, 1995, the City participated in the annual Household Hazardous Waste
regional collection event in San Marcos. On April 1, 1995, the City participated in
the County A.B.O.P. (antifreeze, auto batteries, used oil and latex paint) regional
collection event at Poway High School.
PrQject Duration: Ongoing.
Fiscal Impact: Minor fiscal impact.
2. ADDRESS THE REGIONAL REFUSE PROBLEM
San Diego County landfills will reach their maximum capacities sometime in the next
decade. Measures need to be taken to ensure that adequate site locations for future
facilities are acquired.
Pursuant to AB 939, the City is participating with other cities throughout San Diego
County in an Integrated Waste Management Plan that was completed in January 1992.
Per AB 939, solid waste taken to landfills must be reduced by 25 percent by 1995 and
50 percent by the year 2000.
~: In compliance with AB 939 mandates, the City adopted and received state
approval of a Household Hazardous Waste Element and a Non-Disposal Facility
Element in Fiscal Year 1994/95. The City also adopted and received conditional state
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approval of a Source Reduction and Recycling Element. Final approval is pending
submittal of background information on calculation methodology to the California
Integrated Waste Management Board.
The City continues to actively participate with other cities to bring solid waste
management under control within the County of San Diego. In Fiscal Year 1994/95,
the City became a member of the San Diego Solid Waste Management Authority.
The Authority, which is comprised of the Cities of Del Mar, Encinitas, Lemon
Grove, National City, Poway, Solana Beach, Vista, and the County of San Diego, is
governed by a commission comprised of representatives of the member agencies.
Additionally, the City of Poway and the Cities of Calrsbad, Del Mar, Escondido,
Oceanside, San Diego, San Marcos, Solana Beach, Vista, and the County of San
Diego received designation as the North County Recycling Market Development Zone
(RMDZ). The RMDZ is one mechanism supported by state incentives to encourage
the establishment of industries to use recycled materials as ingredients to the
manufacture of secondary products. In Fiscal Year 1994/95 the North County RMDZ
developed an informational brochure, and promoted the RMDZ at local economic
development events throughout the region. A number of small business loan
applications were submitted to the California Integrated Waste Management Board
(CIWMB) and are pending approval.
The City entered into an exclusive franchise agreement for solid waste, recyclables,
yard waste and compostable materials collection services with Mashburn Waste and
Recycling Services on September 20, 1994, which went into effect January I, 1995.
The exclusive franchise with Mashburn has had a positive effect on the environment
due to a reduction in the number of trucks entering the City, and has resulted in an
average reduction to solid waste, recyclables, and yard waste collection and disposal
rates of approximately twenty-five percent (25 %) to residential customers.
Preliminary collection data indicate a growing trend in recycling activity among
residential and commercial customers.
The City conducted its annual Community Cleanup event in conjunction with Earth
Day on April 22, 1995. Over 398 tons of refuse were collected and disposed of
through this annual event.
The Public Services Department purchased a mechanical screen in July 1994 to
process road reconstruction, street sweepings, and drainage channel spoils. This
machine has enhanced the City's recycling efforts and saved the City money in
dumping fees by removing materials that can be reused, such as green waste, asphalt
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and concrete. Over 2,000 cubic yards of material were screened for reuse in Fiscal
Year 1994/95.
Proiect Duration: Initiated, ongoing.
Fiscal Imoact: Minor fiscal impact.
XIV TECHNOLOGY
1. TECHNOLOGY AS INFRASTRUCTURE
Since technology is expected to playa significant role within government
infrastructures, it is a goal of the Council to further technology as an infrastructure
within the City. A Technology Task Force will be formed to explore technological
opportunities to improve staff efficiency and citizen participation. Technology as an
infrastructure may be achieved by utilizing the City's library as a gateway for
technology. The Task Force will also examine uses of the City's Cox Cable franchise
funding. This project will include adding a technology element or goal to the City's
General Plan.
The City is in the process of expanding its computer capability with the purchase of a
new mini computer system. The City's specifications for the computer system
include an open-ended system running on a UNIX platform which will give the City
greater flexibility in taking advantage of technological opportunities. The hardware
and software were delivered in January 1993. The software for the system is on an
ORACLE database. Payroll and Finance capabilities were implemented as of July
1994. The system includes a network of approximately 110 personal computers
throughout the City. The network will be enhanced through future fibre optic
connections.
~: In November 1993, Pacific Bell announced that it was constructing a
statewide $16 billion fibre optic information network. Areas within San Diego
County, including Poway, will be among the first to be serviced using fibre optics.
Construction is scheduled to begin in 1995, with users coming online in late 1996/97.
Through this new information network, PacBell will provide videos on demand and
other entertainment services, as well as education, health-care services, government
services, and community information.
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Cox Cable completed the upgrade to their Poway cable system with fibre optics in
December 1993. The City staff is working with Cox Cable to develop a
telecommunication network to facilitate direct multi-media connectivity between all
City facilities. The network would enable the City to place terminals at various
locations for public access to library information, City services information, and
providing responses to surveys the City might want to conduct.
Proiect Duration: Initiated/ongoing.
Fiscal Impact: The total fiscal impact is unknown at this time; however, the cost for
the telecommunication network could be funded through the City's cable mileage bank
with Cox Cable. The proposed improvements are projected to result in reduced
monthly cost for telephone service.
xv TRANSPORTATIQN
I. SOLVE TRANSPORT A nON PROBLEMS IN POW A Y
It is the goal of the Cjty Council to continue working toward solving the City's traffic
problems, including the completion of State Route 56, Scripps Poway Parkway, and
Poway Grade through a traffic management plan.
Status: The City Council continues to work toward solving traffic problems in
Poway. On October 9, 1992, a three-mile stretch of the Ted Williams Parkway (State
Route 56) west of Pomerado Road was opened. In addition, the Scripps poway
Parkway has been completed 6,000 feet west of Pomerado Road and was opened to
Interstate 15 in October 1993.
The Environmental Impact Report (EIR) for Scripps Poway Parkway east from
Sycamore Canyon to State Route 67 has been certified. The County of San Diego is
processing a County General Plan Amendment. The final design is complete; the
roadway is slated to open early 1997.
Proiect Duration: Initiated.
Fiscal Imoact: Major fiscal impact.
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2. LIGHT RAIL ALTERNATIVES STUDY
It is the desire of the City Council to initiate a study to evaluate the potential for a
light rail system connecting poway to the other light rail systems that are currently
under study throughout the County, and the mid-County area specifically.
~: The Metropolitan Transit Development Board (MTDB) has hired the
consulting firm of Parsons Brinkerhoff to conduct the three-year study of the
I-IS corridor. The study will evaluate potential alignments for a light rail, a bus on
freeway transit system, or a combination of both for the I-IS corridor.
Staff has been meeting regularly with the consultant and the MTDB planning staff
overseeing this project. The consultant is scheduled to present a draft report on the
evaluation of transit alternatives for the I-15 corridor in September/October 1995.
Proiect Duration: Ongoing.
Fiscal Impact: Unknown.
3. INCREASE CAPACITY OF THE SCRIPPS POW A Y PARKWAY
To increase capacity of the Scripps Poway Parkway, it is the desire of the City
Council to provide six traffic lanes from Mercy Road to Highway 67.
~: The western segment of Scripps Poway Parkway located in Poway has been
constructed as a six-lane roadway to Mercy Road. Although the portion of the
roadway located in the City of San Diego is presently four lanes, the road has been
constructed so that the construction of two additional lanes is possible. San Diego
amended the Community Plan to classify the roadway to six lanes. However, San
Diego has no active plans for widening the roadway from four to six lanes with
Miramar Ranch northeast of Spring Canyon Road within San Diego.
Proiect Duration: Five years or less to construct.
Fiscal Impact: Moderate fiscal impact: Approximately $100,000 to move curbline.
4. SCRIPPS POWAY PARKWAY TO ROUTE 67
It is a goal of the City Council to continue efforts to build the Scripps Poway
Parkway to Route 67 by 1996.
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~: The Environmental Impact Report for the roadway was certified in February
1994 and the County of San Diego has processed a General Plan Amendment to move
the location of the roadway to Poway's preferred alignment. On May 17, 1994, the
Poway City Council approved the B-1 modified alignment for the eastern extension of
Scripps Poway Parkway. The road will be constructed to four lanes with sufficient
right-of-way to accommodate the future construction of a six-lane roadway. The final
design is scheduled for completion by Summer 1995.
Proiect Duration: The roadway is expected to be open by early 1997.
Fiscal Impact: Major fiscal impact: Project costs are currently projected to be
$40 million.
5. DESIGNATION OF THE SCRIPPS POWAY PARKWAY AS A STATE HIGHWAY
The Final Report of the Transportation Task Force included a recommendation to
explore the feasibility of State Route designation for Scripps poway Parkway as a
means of maintenance funding.
~: Concurrent with the design of the Scripps Poway Parkway extension, staff
will be contacting Caltrans to determine criteria and requirements for future
designation as a State Route. A report will be submitted which will outline
requirements and advantages and disadvantages of State Route designation.
Proiect Duration: Ongoing.
Fiscal Imoact: Unknown at this time, due to possible additional design requirements
for State Route designation.
6. PLAN REGIONAL TRANSIT CENTER
In response to improving mass transit services, this goal would involve formulating
plans for a regional transit center, possibly located in the South Poway Business Park,
adjacent to the Scripps Poway Parkway. This goal would include pursuing State and
Federal funding options to fund the Transit Center.
The consulting firm of BRW was hired by the Metropolitan Transit Development
Board to conduct a transit center feasibility study for Poway. The final report was
completed during Fiscal Year 1992/93. The draft study has identified two potential
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areas for a transit center; one in the town center area and the other in the South
Poway Business Park.
On September 8, 1992, the City Council reviewed the draft transit center feasibility
study with MTDB staff and BRW. The report was referred to the City's
Transportation Advisory Committee and staff for review and comment. The study
concluded that a local transit center on Midland Road between Hilleary Place and
Poway Road was feasible. The City has constructed a bus turnout and shelter on
Midland Road south of the Post Office.
~: The City has developed a community transit center on Midland Road south of
the Post Office. An additional community transit center and bus turnout will be
constructed on the east side of Midland Road adjacent to MegaFoods in FY 95/96.
As part of the I-IS Corridor Study, sites for transit centers will also be studied. The
study will determine if a regional transit center is warranted and, if so, the
appropriate location for the regional transit center. The portion of the I-15 corridor
dealing with potential station locations will be in draft form by October 1995.
Project Duration: An additional local transit center will be located on Midland Road
in FY 1995/96.
Fiscal Imoact: TDA funds will be available for this project estimated to cost
$86,000.
7. DEVELOP REGIONAL PLAN FOR EXPRESS BUS SERVICE
It is the desire of the City Council to continue efforts to develop a regional plan for
improved express bus service and ultimately, rail service to the I-15 corridor.
Discussion: Significant expansion of the I-I5 express service was implemented in
1995. When the Coastal Commuter Rail Service in the I-5 Corridor began in March
1995, the County shifted the existing Route 800 resources to the I-15 Corridor. The
Poway Route 820 current four trips increased to six roundtrips as part of this shift.
The Escondido Route 810 service was expanded from six to ten roundtrips. The cost
of these increased levels of service was borne by County TDA revenues previously
used to subsidize the Route 800 service.
Status: This goal has been completed. Support for rail service to the I-15 corridor
will continue under Section XV, Goal 19.
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Project Duration: Completed.
Fiscal Impact: There is no fiscal impact at this time.
8. NATURAL GAS VEHICLES AND PUMP STATION
In an effort to address air quality within the San Diego region, it is the desire of the
City Council to develop a phase-in program to convert all City vehicles and buses to
natural gas while pursuing the installation of a natural gas pump station in Poway.
Discussion: The School District, through a grant from SDG&E, has installed a
natural gas fueling station for school buses. The School District, through a state
grant, has received ten compressed natural gas (CNG)-equipped school buses. Based
on a joint use agreement, the fueling station may be utilized for City vehicles.
Four maintenance trucks used in the Public Services Department have been identified
and approved for conversion to compressed natural gas (CNG). It is known that
CNG can be purchased for approximately $0.50 per gallon less than gasoline or
diesel; air emissions are reduced by approximately half. Staff has sent one equipment
mechanic to a week-long school that addressed maintenance and repair of CNG
vehicles.
As the City develops the requisite experience to capably support a fleet of CNG or
other alternative-fueled vehicles, additional conversions will be made and new
vehicles manufactured for these fuels will be purchased to replace vehicles that have
passed their service life.
Status: The City will be purchasing six new vehicles in FY 1995/96; bid
specifications will require compressed natural gas wherever feasible. Additionally,
the Public Services Department continues to work on determining the size and
location of the lines that need to be installed in certain City buildings which will
enable pumping of compressed natural gas (CNG) into City vehicles.
Proiect Duration: Ongoing.
Fiscal Impact: The fiscal impact is unknown at this time.
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9. ALTERNATIVE TRANSPORTATION LINKS TO POWAY ROAD
Upon completion of the Scripps Poway Parkway to Route 67, it is the desire of the
Council to begin planning alternative transportation links to poway Road, Old Poway,
the South Poway Business Park, and Beeler Canyon. Alternative transportation
systems may include a tram system, park and ride for shoppers, and horse drawn
carriages for weekend use from Old poway to the City's town center.
~: Staff is working with Metropolitan Transit Development Board (MTDB) to
ensure that transportation links to Poway are included in the I-15 Corridor studies.
The studies will evaluate various alignments and the potential for a rail or a capital-
intensive, high speed express bus service in the 1-15 corridor. Information on the
status of the 1-15 studies will be presented to the City Council in late 1995.
Staff is also evaluating the economic feasibility of alternative transportation systems,
such as tram, park-and-ride for shoppers, horse-drawn carriages, and cable car buses
for use on weekends from Old Poway Park to the City's town center.
Proiect Duration: The I-15 studies will take approximately two years.
Fiscal Impact: The fiscal impact is unknown at this time.
XVI WATER RESOURCES
I. PURSUE RECLAIMED WATER AGREEMENT WITH THE CITY OF
ESCONDIDO AND THE CITY OF SAN DIEGO
The purpose of this goal is to seek an agreement with the City of Escondido and
possibly the City of San Diego for access to reclaimed water from the Escondido
water reclamation facility. The project includes construction of reclaimed water
distribution pipelines from the City of Escondido across San Pasqual River/Lake
Hodges and connection to the north end of Poway.
Discussion: On March 3, 1992, the City Council took action to submit a Letter of
Intent to the City of Escondido for the purchase of reclaimed water from the City of
Escondido's water reclamation facility. The City of Escondido is pursuing the
construction of a water reclamation facility and low interest loans from the State
Revolving Fund. The City of poway completed a Master Plan for the Distribution
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System. This Master Plan includes the construction of pipelines across San Pasqual
Valley connecting north Poway with Escondido's distribution system. The Master
Plan includes alternatives with and without the City of San Diego constructing their
infrastructure.
~: A Basin Plan Amendment with the Regional Water Quality Control Board has
been completed to allow the City to implement use of reclaimed water. poway is
discussing a purchase agreement with Escondido.
Proiect Duration: The agreement for the purchase of reclaimed water is expected to
be completed by December 1995.
Fiscal Imoact: Major fiscal impact: The estimated construction costs of a reclaimed
water distribution system is $6.9 million.
2. SUPPORT STATE AND FEDERAL WATER RESOURCE EFFORTS
As California entered its sixth year of drought, it is the desire of the Council to
continue supporting State and regional efforts to increase water resources through
improvements in the State Water Project and the removal of government restrictions
to a free market for water resources.
The San Diego County Water Authority (SDCW A) has taken the lead in San Diego
County in supporting efforts that will eventually result in an increase in water
resources. The City Council's appointed Director on the SDCWA, Linda Brannon,
continues to work with SDCW A to support State and regional increased water
resource efforts.
Although the drought has been declared over, the SDCWA is continuing its long
range program of conservation, improvement of water pipeline import facilities, and
its program to site and construct major water storage facilities within the County both
on an independent and a participative basis.
Status: The San Diego County Water Authority (SDCW A) continues to represent all
cities and water districts based upon the direction of its Board of Directors and the
input from member agency general managers and staff. The City Council's appointee
to the SDCW A Board of Directors, Linda Brannon, continues to actively pursue
improvements to the overall County water supply posture. Additionally, the Director
of Public Services attends all meetings of the Board, meetings of the general
managers, and seminars/workshops conducted by the various water use organizations.
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Further, the Director of Public Services participated in a tour of State Water Project
to become more familiar with the California water delivery system.
SDCW A continues to pursue its study of long-range/emergency storage sites. Its
"Emergency Water Storage Project" has as its objective the provision of storage for
an additional 90,000 acre-feet of water. SDCW A hopes to announce its decision of
the selected alternative site this suimmer, and to begin the design for additional
storage facilities immediately thereafter.
Project Duration: Ongoing.
Fiscal Impact: There is no direct fiscal impact.
3. INCREASE WATER STORAGE CAPACITY
Since Poway is dependent upon Northern California and Colorado River water
supplies which may be limited during times of water shortages, it is critical for the
City to maximize its alternative water resources. It is a goal of the City Council to
continue evaluating increased water storage capacity in Poway while exploring
alternative water resources.
Discussion: In the City's pursuit of seeking alternative water resources, five test
wells were drilled at City parks. Considerable capital expense would be required to
make the water usable for potable purposes. Other options are being considered, such
as: (1) construction of small capacity holding tanks near the wellhead that could be
used for direct parks or landscape maintenance district irrigation, street cleaning, and
sewer flushing; (2) pumping to the Business Park area for blending with treated water
for distribution and use through the reclaimed water distribution system; and (3) on-
site treatment using small package plants to remove dissolved solids to an acceptable
level, permitting direct irrigation use. The City is also contemplating acquisition of a
well owned by Standard Pacific that is located in the vicinity of "The Grove"
residential development. This site may be close enough to the filtration plant to make
it cost-effective to transport the well water to the plant for use as filter backwash
water. Similarly, it may be possible to "re-plumb" the well to directly use the water
for irrigation in the nearby landscape maintenance district.
Status: Staff approached the General Manager of the Ramona Municipal Water
District concerning shared use of the Lake Ramona Reservoir. Lake Ramona remains
less than one-half full. Initially, staff analyzed the cost-effectiveness of using the
Metropolitan Water District's Long-Term, Cooperative Storage Program to place
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water in Lake Ramona. Staff determined that this program would not be cost
beneficial to Poway because of losses due to seepage and evaporation that would
occur between placing the water in the reservoir and drawing it out for use.
In the meantime, staff began analyzing the cost-effectiveness of placing water in Lake
Ramona under MWD's seasonal storage program. This program could save Poway
water customers approximately $100,000 annually. Preliminary agreement between
Ramona's General Manager and City of Poway staff has been made. Staff is
currently awaiting additional technical information input from Ramona and a major
water user--the Hidden Valley Ranch. When all information is in, a formal use
agreement will be prepared, reviewed by the City Attorney, and presented for Council
consideration.
On a related issue, staff convinced SDCW A staff to conduct a hydraulic gradient
study of the Ramona Pipeline to determine the feasibility of bi-directional flow in the
pipe. SDCWA has confirmed that this is possible; however, a new flow control
facility and metering station would be required. SDCW A engineers are initiating
design for needed facilities. The bi-directional flow and new facilities will allow
Poway to draw water from Lake Ramona into our treatment plant and to deliver or
receive treated water through the Ramona Pipeline. Finally, the City of San Diego
has now expressed some interest in purchasing additional treated water from Poway
that we may have available above our local needs. The City of San Diego is also
considering a scenario where they would pay to expand our treatment plant in order to
deliver treated water for their "north city" use from deliveries through the Ramona
Pipeline.
PrQject Duration: Ongoing.
Fiscal ImDact: Each of the above-described scenarios will benefit Poway customers
by offsetting rate increases for delivery of treated water. This would be possible as
fixed costs of operating the plant would be spread over a larger customer base. The
seasonal storage program would allow Poway to purchase raw water at a discount
rate from MWD/SDCW A wholesalers; savings would be passed along to our
customers. There may be some expense (as yet undefined) associated with
construction of the needed new flow control facility.
4. WATER RECLAMATION
As Poway is dependent upon water supplies that are interruptible in times of water
shortages, a goal of the City Council is to maximize alternative water supplies.
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June 13, 1995
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supply for landscape irrigation and unrestricted recreational purposes. The goal of the
City Council is to secure sources of reclaimed water distribution system to maximize
the supply of reclaimed water to the City of Poway.
~: The City of San Diego is constructing the North City Water Reclamation
project, a 30 MGD plant designed to produce reclaimed water for irrigation. Further,
the City of San Diego is studying the upgrading of the existing North City Water
Reclamation plant to an Advanced Water Treatment Facility with the goal of
supplementing the water supply to San Vicente Reservoir. One of the possible
alignments of the transmission main from North City Water Reclamation to San
Vicente is along the Scripps Poway Parkway. This alignment may provide the highest
quality and most economical reclaimed water to Poway. Poway will continue to work
with San Diego to secure the delivery of reclaimed to Poway.
Proiect Duration: Initiated in 1987, with water delivery in 1998.
Fiscal1mpact: Po way is expecting to secure delivery of reclaimed water at the cost
of potable water with the added benefit of eliminating future expansion of the water
treatment plant.
5. SALE OF TREATED WATER TO RAMONA
The purpose of this goal is to investigate an agreement with the Ramona Water
District for the sale of treated water from the City of Poway's Lester 1. Berglund
Water Treatment facility. Staff estimates that sufficient excess capacity exists to sell
3,000-6,000 acre feet per year to Ramona without diminishing the capability to serve
the water needs of Poway residents. This would serve as a revenue enhancement and
would potentially reduce water rates to Poway citizens by distributing fixed costs over
a larger base due to increased sales volumes.
~: An agreement is currently being drafted by staff.
Proiect Duration: Initiated.
Fiscal1moact: Over an 8-year period, the sale of 3,000 AF/year could save City of
Poway customers $1.9 million.
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6. IMPLEMENTATION OF WATER CONSUMPTION-BASED SEWER RATE
The City of Poway calculates sewer rates by allocating system costs to all users on a
per equivalent dwelling unit cost. This flat fee distribution results in charges to
households which consume small amounts of water equal to that of a household using
significantly more water. It is the desire of the City Council to examine a
consumption-based, tiered sewer rate. This complex sewer rate calculation study can
be performed by the City's new computer system when fully implemented.
~: The utility billing software is anticipated to be fully operational in January
1996. A water and sewer rate study, with a full analysis of tiered sewer rates and
other alternatives for our customers, will be conducted in the second half of 1995,
with implementation in early 1996.
Proiect Duration: Initiated.
Fiscal Impact: No fiscal impact is anticipated, since lowered sewer rates for small
water consumers will be offset by incremental increases in high water consumers to
recover system costs.
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