Item 5 - Format Revision for the City's Newsletter Poway Today
- AGENDA REPORT SUMMARY -
-
TO: Honorable Mayor and Members of the City Council
FROM: James L. Bowersox, City Ma~ .~
INITIATED BY: John D. Fitch, Assistant City Manager~
Penny Riley, Senior Management Analys
DATE: October 31, 1995
SUBJECf: Format Revision for the City's Newsletter, Poway Today
ABSTRACf
The quarterly municipal newsletter has remained relatively unchanged since its
introduction in March 1983. This report details cosmetic changes to the general
artwork format and layout of the newsletter. Staff is requesting an appropriation of
$1,400 to cover design costs. This report also recommends that staff prepare the
soecifications to bid the contract for araohic layout and oublication of Powav Today.
ENVIRONMENTAL REVIEW
,- Environmental review is not required for this informational report according to
California Environmental Quality Act guidelines.
FISCAL IMPACf
.,
This report recommends the appropriation of $1,400 from the unappropriated General Fund
balance to complete the redesign of the newsletter. Newsletter production costs are
projected to remain within the budgeted amounts.
ADDITIONAL PUBLIC NOTIFICATION AND CORRESPONDENCE
A copy of this report was mailed to Steve Dreyer of Pomerado Publishing, and Melissa B.
Tambera, Editor of Poway Today.
RECOMMENDATION
It is recommended that the City Council approve the design elements for the Poway Today
format revision; appropriate $1,400 from the unappropriated General Fund balance; and
direct staff to prepare the new specifications to competitively bid the production and
layout for Poway Today.
ACI'lON
c:\reports\powtod.sum
1 of 8 OCT 3 1 1995 ITEM 5
CITY OF POWAY
AGENDA REPORT
TO: Honorable Mayor and Members~ City Council
FROM: James L. Bowersox, City Man
~
INITIATED BY: John D. Fitch, Assistant City Manager~
Penny Riley, Senior Management Analys j?
DATE: October 31, 1995
SUBJECT: Format Revision for the City's Newsletter, Poway Today
BACKGROUND
The City of Poway publishes Poway Today, a quarterly municipal newsletter,
through a nonprofit organization called Poway Today Incorporated. The first
edition of 8 pages was published in March 1983, with a circulation of 13,000.
The current newsletter varies between 12 and 16 pages (depending on the number of
recreation programs offered by the City). Traditionally, the Summer issue is the
largest edition in size and circulation. The average number of newsletters
mailed each quarter is 17,605 delivered to all residences, business€s and postal
box customers in Poway. Additional copies are made available at City offices for
walk-in registration for a total circulation of 19,000 (20,000 for the Summer
issue) . The per newsletter production costs (including editing, paper, and press
costs) have increased only lIe in the last twelve years, while the circulation
has expanded 28,000 newsletters per year and the number of pages per edition has
doubled.
Poway Today provides residents news of park development, highlights new staff
members or programs, announcements of upcoming events, such as Earth Day and 4th
of July, and other stories of general interest. Poway Today is also the vehicle
used to distribute the City's recreation schedule and registration form. The
City provides a "Tell Us How It Is" citizen feedback program in the Summer and
Winter editions of Poway Today. The forms are clipped from the newsletter and
then mailed to the City with the customer's water bill or with the recreation
registration.
FINDINGS
The municipal newsletter has remained relatively unchanged since its introduction
in March 1983. In November 1991, the City expanded from a single ink color
(brown) to four seasonal colors: purple (spring); aqua (summer); brown (fall);
winter (green); and special editions are printed in blue.
2 of 8
OCT 31 1995 ITEM 5
-
Agenda Report - Poway Today
October 31, 1995
Page 2
Staff contracted with Mediadimensions, a graphic design and public relations
firm, to update the format of Poway Today. The consultant was asked to provide a
new masthead, recreation activity icons, and update the fonts. Additionally, the
general layout of Poway Today was to be revised. The contract was amended to
include a new format for the Community Services masthead, regular features such
as P.S. At Your Service (a Public Services Department article) and Tell Us How It
Is, and the generation of five distinct color separated computer files. This
amendment has increased the original contract amount by approximately $1,400.
Attached is a concept for the front page (Attachment A); Community Services
masthead (Attachment B); seasonal icons for the recreation section (Attachment
C); features P.S. At Your Service and Tell Us How It Is (Attachment D). The
colors selected by staff are similar to the existing colors but have warmer hues
(Attachment E). A notable exception is that with the revision, the Summer
edition will be blue and the special edition color is purple. The paper quality
and content of Poway Today will not be altered by these cosmetic changes.
Staff has worked with Pomerado Publishing to ensure that the computer file
produced by Mediadimensions is compatible with the software used by the
publishing industry in general and Pomerado Publishing. The format change to
Poway Today will not require additional charges for layout or typesetting beyond
a small hourly charge for the first edition.
The City has historically contracted for the editing, typesetting, and printing
of Poway Today. On March 7, 1995, the contract for editorial services was
awarded to Melissa B. Tamberg. Bids for the publication and typesetting of Poway
Today have not been solicited for several years. To conclude the format revision
process, staff is recommending that the City solicit proposals for the production
of the quarterly newsletter.
FISCAL IMPACT
This report recommends the appropriation of $1,400 from the unappropriated
General Fund balance to complete the redesign of the newsletter. Newsletter
production costs are projected to remain within the budgeted amounts.
ENVIRONMENTAL REVIEW
Environmental review is not required for this informational report according to
California Environmental Quality Act guidelines.
PUBLIC NOTIFICATION AND CORRESPONDENCE
A copy of this report was mailed to Steve Dreyer of Pomerado Publishing, and-
Melissa B. Tamberg, Editor of Poway Today.
3 of 8 OCT 3 1 1995 ITEMS . '
Agenda Report - Poway Today
October 31, 1995
Page 3
RECOMMENDATION
It is recommended that the City Council take the following actions:
. Approve the design elements for the Poway Today format revision;
. Appropriate $1,400 from the unappropriated General Fund balance; and
. Direct staff to prepare the new specifications to competitively bid the
production and layout for Poway Today.
Attachments:
A - Front page - Poway Today
B - Community Services page mockup
C - Seasonal icons
D - Headings for P.S. At Your Service and Tell Us How It Is
E - Proposed color palette for publication (limited distribution)
JLB:JDF:PAR:eb
c:\reports\powtodey.rev
4 of 8 OCT 3 1 1995 ITEM ,5
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'".:,
INSIDE i
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OCT 31 1995
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6 of 8 Attachment B OCT 31 1995 ITEM 5
COMMUNITY MASTHEADS
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7 of 8 Attachment C OCT 31 1995 ITEM 5
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dolen! IU feugat nwlafacilais etvero lXII'per SUllQp~t1abortiS nsl ~qlJlp volutpat. Ut wisi enim admlnium ca\llectetueradspiscingelit, sed diam
ems et accumaan et iusto odio :~ c:;m~:::~:'~hen~t veriaInquis~df!)CerdIlltiMu1am nMUIlUnyritnmliumod thdduntut
digrisaimqui blandtpraesertluptatum. in vulputatevolitesse molealie See DO[Olt,~j ... laaeet dol.ore maua a1i quam erat
iril del.nt augue duis dolore to feugit <:a\8equm-.. vel ilium doIore au leugat
nulIafacilisi. nullafadlsisetvel'Oerosetaccumsan
Lorem ipaum dolor sit amet, etiu8to odio digrissim qui blandt
C'Onsectetuer adspiacing e1it.- sed diam praesert luptlltwn iril delerit &ugue
nOf'lummy ribl.lensiumod thdduntut dUll dolm:e tofeugitn~a faci!i9l.
lacreet dolore magra aIi quam erat Lorem Ipsum doLor Sit arnet,
volutpat.Utwilienimadntinium con&ectetu~adsp~eIit.-seddiam
veriamquisnostrude><erri tation warn nonummy nbhl!l\8lum~ thndU1'lt ut
. . .. _. lacreet dolotll magra ali quam erat
carper S\UlCllllt labor1is nslllt ~qlJlp vol.utpat. Utwisi enim adminium
ex ea oommodo COlIsequat. Dws veriamquillnostrudexercitalion u1am
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conaequat, vel ilium dol.ore au feugat autun voleum inure doIocin hendrw'it
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etiusto odio digriuim qui blandt l:'OflSeqUat, vel ilium doIore au leugat
praesertluptalumiril delerit augue nulla fadlsis etvEro f!I'OB et accumsan
duis dolore to feugit nullafacilisi. etN8to odio digria..~ qw ~landt
Lorem ipsum dolor lit amet, praesertluptatumiril delerit augue
ATTACHMENT E
OCT 31 1995 ITEM .5
-
MASTHEADS
- WINTER
PMS #234
II
PANTONE@
..' ,. 234U
SPRING
PMS #568
II
,'.. PANTONE@
---, -,,,,-,-- '-.-,--- .- 568U
.
SUMMER
PMS #314
- II
.----- . . -- -----"..' PANTONE@
- 3~
FALL
PMS #159
II
' ',., PANTONE@
-- ~
SPECIAL
PMS #259
II
- ' ," , . . PANTONE@
259U
.__.,------~
tier 31 1995 ITEM 5
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